For the first time since 1998 a strategic plan document is in the offing for the Asia-Pacific Institute for Broadcasting Development (AIBD). It is being drafted by experts from the elected SPT member countries during 18th General Conference and Associated Meetings in Paro, Bhutan last year. The elected member countries are Cambodia, China, Fiji, India, Iran, the Philippines, Korea, and Thailand.
Based on the resolution of the General Conference, the Strategic Plan Team (SPT) Experts’ Group Meeting took place from 19th to 21st February at Kuala Lumpur, Malaysia. The six experts were from Cambodia, India, the Philippines, Korea, and Thailand. The experts from China, Fiji, and Iran could not make it to the meeting.
During the opening, the new President of AIBD General Conference, Mr. Rajeev Singh, from India said the broadcasting industry was going through rapid transformation and AIBD’s role must also change to meet the demands of its members. He urged the experts to brainstorm every key aspect of changing media landscape and come up with a good document, which will guide AIBD and ultimately benefit its members.
The Director, Ms Philomena Gnanapragasam, presented the Institute’s SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis so that the experts could have clear insight while drafting on the document.
The Special Advisory Officer to AIBD, Mr. Jung Soeb BAE, presented an overview of the Strategic Plan Team. Mr Bae said several attempts were made to revisit and revise the 1998 SPT document but to no avail. “I was entrusted this responsibility ever since I joined the Secretariat on secondment. With the help of experts from my country, Korea, I came up with a document in 2018. However, due to various reasons it wasn’t endorsed by the GC,” he said.
Mr Bae added that the 1998 document was drafted during the initial cyber age. “Now, we are in the fourth industrial revolution”. He said that after so many years a roadmap is being made by the members, for the members.
The Director General of Philippine Broadcasting Service and Vice-President of AIBD GC, Mr Rizal Giovanni Aportadera Jr, said the session was worth every minute spent on sharing and inputs. “We are happy with the outcome, considering the time given. We hope that this effort would greatly benefit the Organisation”.
“Learnt a lot, and thoroughly enjoyed the esteemed company of some of the best brains in the region,” said Mr. Siva Kumar, Assistant Director of Programmes (Sports and International Relations), All India Radio, India. He was the moderator of the meeting.
The rapporteur of the meeting, Mr. Sungwoong Kim, a Research Fellow and Policy Analyst from KISDI (Korea Information Society Development Institute), said “I hope our efforts can be a valuable legacy in AIBD history”.
Ms Wanpen Upton, Executive Director of Foreign Service, Government Public Relations Department of the National Broadcasting Services of Thailand (NBT), said that it was a great experience for her having joined a talented team ‘mapping out proposed AIBD future direction’.
The document will be further reviewed and will be presented during the 19th General Conference in Laos in August for endorsement.
The 1998 SPT Document
The 1998 document, known as the ‘Strategic Plan for the Asia-Pacific Institute for Broadcasting Development’ was endorsed by the 24th Governing Council (as it was known then) in Tehran, Iran. The SPT members were from China, Fiji, Germany, Malaysia, and Pakistan.
The document provided a holistic roadmap for AIBD, keeping in mind the needs and requirements of that time.
The strategic Plan Team (SPT) met recently during the 16th AIBD General Conference in Maldives to discuss, among others, funding sources for AIBD and the Asia Media Summit (AMS).
The AIBD Strategic Plan Team (SPT) wants institutions in Asia and beyond to know more about the Institute’s programmes and achievements as part of efforts to recruit new members and better serve its current members.
AIBD currently has 34 full members and 66 affiliate member organisations, representing 48 countries and regions.
The SPT has endorsed the Secretariat’s efforts, among others, to beef up dissemination of the AMS proceedings and achievements to its members and partners.
AIBD is pleased to announce that Mr. Chang Jin from China has been appointed as Director of AIBD on 15 January 2015. The interview panel met in Kuala Lumpur, Malaysia to finalise the decision after an extended short-listing process and lengthy deliberation.
Mrs. Rosarita Niken Widiastuti, President of AIBD General Conference, chaired the panel. The panel also included Mr. Anothai Udomsilp, Chairman of the Strategic Planning Team (SPT) and Dato’ Adilah Shek Omar and Mr Laxman Humagain, Executive Board members.
Mr Chang Jin will take office as soon as possible pending work permit approval.
AIBD’s Strategic Plan Team (SPT) has met during the 13th General Conference in Phnom Penh, Cambodia to review the Institute’s major projects in 2014 and examine planned activities in 2015, particularly the Asia Media Summit to be held in Kuala Lumpur, Malaysia in May next year.
For a week from 28 April to 2 May 2014, international radio broadcaster Voice of Nigeria (VON) gathered in Lagos to prepare for a new Strategic Plan. In a workshop facilitated by AIBD, some 30 participants looked at the international media environment and the ways in which a Strategic Plan is crafted, monitored and published as a promise to audiences and parliamentary funders.
The AIBD Strategic Plan Team recently endorsed the proposed theme and topic sessions for the Asia Media Summit 2014 to be held in Jeddah, Saudi Arabia on 6-8 May 2014. SPT members also instructed the AIBD secretariat to work closely with Saudi Arabia’s Ministry of Culture and Information, AMS 2014 host, in planning and implementing the next summit.