Broadcasting media has always played a vital role in disaster communication in the Asia and the Pacific which is vulnerable to natural disasters.  However, more advanced technology presents more tools to the governments and society at large to identify disaster risks and vulnerabilities and disseminate disaster alerts to all, at a time of disaster.

ITU in partnership with other UN agencies, members, and industry stakeholders is also working on needed technical collaboration in the sector, including the adoption and promotion of Common Alerting Protocol (CAP).

ITU Regional Director for Asia and the Pacific, Dr Atsuko Okuda said this when opening the 2-day AIBD/ITU Masterclass on Technologies defining New Media Approaches (Future of Television) in Bali, Indonesia.

She added that ITU is also part of the UN Global Early Warning Initiative for the Implementation of Climate Adaptation, covering all four components of an early warning system including the adoption of technologies like Cell Broadcast at national and regional levels.

Dr Atsuko hoped that through this Masterclass, it would provide a platform to discuss the role of broadcasting media which co-exists with such technologies like Artificial Intelligence (AI) and Machine Learning (ML).

Over 80 broadcasters and senior officers representing Ministry of Information and Communications from the Asia-Pacific region are attending the 2-day masterclass as parts of the prelude activity to the 18^th Asia Media Summit, co-hosted by AIBD’s member, Televisi Republik Indonesia (TVRI).

TVRI participants is asking questions during Q&A session

Dr Amal Punchihewa & Mr Aamir Raiz are sharing at the last session of the masterclass