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Asia Media Summit 2022

Government of Republic of Fiji is parterning with AIBD for upcoming first-ever virtual Asia Media Summit from 23-26 May 2022.

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Written by : Joe Ma. Carlos

Storytelling as an art may not follow any set principles  to be able to draw people’s interest. If storytellers do, then their narratives will look alike and will be devoid of diversity.

 

“ Set principles will cripple variety of narration. But at the same time we have to accept that all narratives follow a scheme, pattern and style for ease of delivery, acceptance and understanding. We may call them loose principles,”  according to Mr Abhaya Kumar Padhi, author and media trainer from India.

 

Mr Padhi offered this perspective during the AIBD/CCTV Masterclass on Storytelling, Principles, Methods and Aims as a pre-summit activity to the Asia Media Summit 2018 held in New Delhi from 8-9 May 2018.

 

In his presentation, he identified some of these ‘loose’ principles.

 

One is about the ‘willing suspension of disbelief’ by both the storyteller and the audience.

 

Two, decide whom, where and why to tell a story and who be the narrator. Is the narrator a stranger or a familiar person? A person familiar to the listeners is more credible and acceptable.

 

Three, stories are mostly told to friends. Strangers are not precluded from listening. After all we meet as strangers first and become friends later through the link of a story told.

 

Four, a story must have  a location, a time, and a situation must be there.

 

Five, multisyllabic, erudite, pedagogic words are better avoided; they tend to over-intellectualise and philosophise. No qualifying is necessary. Otherwise, the story may turn into lessons on ethics and morality sermonised and delivered from a pulpit. 

 

Six, bring in contrasting ideas, characters and situations, and juxtapose them by placing them together. Let them come into conflict and collide. In posing two opposing ideas, a whole new idea will be created. 

 

Seven, stories are all about experience and idea. Reflect on that original idea captured your imagination. Pass it on to the listeners as if it were a flame with warmth and light.

 

Eight, All storytellers are vulnerable to doubts expressed by the audience. Dare to share their doubts and face them with candid emotion of your story. Be bold enough to ask your audience what you questioned along the way so they too share your doubt, confusion, anguish, anger, sorrow, joy, insight and delight.

 

And nine, be a part of the entire process but do not become a part of the story even if per chance it is about you. This may take away the credibility factor. Autobiographies may make good reading but they lack the imaginative character of fiction.

 

Mr Padhi  also discussed the aims of storytelling, emphasizing that all stories or narrativesare shared as a means of entertainment, education, cultural preservation or instilling moraland ethical values.

 

“ Stories largely strive to establish an ethical human civilisation. The mundane, the profane, the celestial, the cosmic and the earthly – all narrated through stories are better understood and appreciated. The Greek principle of catharsis in drama comes into play equally in stories,” he said.

The United Nations urges broadcasters in Asia Pacific to continue reporting on development issues, including the 17 Sustainable Development Goals (SDGs), while promoting pluralism and diversity of views.

In a message to the 14th Asia Media Summit participants, Amina J. Mohammed, Deputy Secretary General of the United Nations, stressed media’s critical role in engaging and inspiring people, connecting communities, as well as holding governments accountable.

The United Nations urges broadcasters in Asia Pacific to continue reporting on development issues, including the 17 Sustainable Development Goals (SDGs), while promoting pluralism and diversity of views.

In a message to the 14th Asia Media Summit participants, Amina J. Mohammed, Deputy Secretary General of the United Nations, stressed media’s critical role in engaging and inspiring people, connecting communities, as well as holding governments accountable.

Preamble:

Mindful of the pressing challenges facing our world, among them, poverty, conflict, socioeconomic inequality, environmental degradation and climate change that call for urgent and concerted action to accelerate development and progress in our society;

Noting that there are several creative and innovative mechanisms to achieve sustainable development, appropriate to every country’s own needs, expectations and pace of development, and demanding participation and support from government, private sector, civil society, local communities, families and individuals alike;

President Ali-Askari,
Director Chang Jin,
Distinguished Guests,
Ladies and Gentlemen,
Dear Friends,
Good morning!

In this lovely season of midsummer, flowers blooming like a piece of brocade. I’m delighted to come to the coastal city of Qingdao, with representatives from 48 countries and 7 international organizations, for the opening session of Asia Media Summit 2017. Let me begin by extending warm congratulations on the opening of the Summit. I’d like to convey sincere greetings and best wishes to all the distinguished guests coming from afar, as well as participants from the Film Capital Summit!

The ITU Regional Office for Asia and the Pacific says costs, enormity of task, lack of government support and cooperation among stakeholders, and ever evolving technologies remain as some of the challenges in the migration from analogue to digital in the region.

“Not only does the setup of infrastructure for digital but also carrying out a simulcast service for a given period involve a lot of money and resources. On top of these the need to subsidise set- top-boxes to masses is an additional burden,” said Mr Wisit Atipayakoon, Programme Officer of the ITU Regional Office for Asia and the Pacific, Bangkok before participants at the AIBD/ITU/ABU regional workshop on “Digital Terrestrial Broadcasting TV and Radio Policy and Transition,” on 5 June 2017 in Qingdao, China.

The use of virtual studio and virtual studio implantation technology is bringing a new visual experience for the TV audience, and providing new thinking and creative new tools for television producers.

They are applications of the virtual reality technology and are becoming a new trend in the broadcast industry in Asia Pacific, Mr Huang Lei, Product Manager, Jetsen Technology Co. Ltd, Beijing, said in his presentation at a pre-summit regional workshop on augmented reality on 4 June 2017 in Qingdao, China. The workshop is a partnership among AIBD, Jetsen Technology Co., Whaley, and Bang Productions.

For broadcasters to develop and sustain cutting-edge content, they must ensure it is interactive and produced and delivered on multi-screens. Such content must cater to more young people and also be part of the whole industrial chain.

This advice came from Mr Lv Peng, President of Shandong TV, China, who participated in the CEO Roundtable at the 13th Asia Media Summit on 26 May 2016 in Incheon, Korea

Audiences will have many screens to watch news anytime and anywhere, and to draw their attention, particularly the young, broadcast journalists must have a story to tell, one that offers accuracy, analysis, and expertise, and must help audiences make sense of it.

This approach is how BBC World Service has operated in the world, says Ms Francesca Unsworth, Director, World Serive Group, BBC, United KIngdom, emphasising that “content remains queen or king.”