“The 18th AMS 2023 in Bali has set the benchmark for future AMS”, said the Chief Executive Officer of Bhutan Broadcasting Service Corporation (BBSC), Mr Kaka Tshering.

On CEO Table Talk: The Next Step Forward, he viewed social media and OTT platforms as both challenges and opportunities. Mr Kaka highlighted the importance of adapting to these developments and capitalizing on the opportunities they present.

He also emphasized the need for traditional media to remain relevant by understanding and following the preferences of the shifting viewer base.
discussed the importance of creative content and the factors contributing to its development.

Mr Kaka also emphasized the need for recruitment, mentorship, training, and differentiation in the performance evaluation process to nurture a creative workforce. Investment in facilities, equipment, and competitive salaries was also crucial for producing high-quality content.