Media’s power is enormous in today’s society. It can facilitate public debate and discussion and shape public opinion. Its influence extends to its role in development, setting an agenda it deems relevant to nation building. A media with a capacity and interest to report issues on national strategies, social justice and inclusion, social progress, environmental sustainability, and enabling regulatory environment can create wealth in society, develop people’s potential to pursue creative and productive lives, and contribute towards equity and equality for all people.
[img_assist|nid=1996|title=|desc=|link=none|align=none|width=550|height=113]
Media’s power is enormous in today’s society. It can facilitate public debate and discussion and shape public opinion. Its influence extends to its role in development, setting an agenda it deems relevant to nation building. A media with a capacity and interest to report issues on national strategies, social justice and inclusion, social progress, environmental sustainability, and enabling regulatory environment can create wealth in society, develop people’s potential to pursue creative and productive lives, and contribute towards equity and equality for all people.
Strategies differ, from adhering to a free and pluralistic media to imposing a more regulated arrangement. The enormity and complexity of development and its consequences demand a dynamic and sustainable organization, able to adapt to technology and program innovations, creative capacity building approaches, and new delivery platforms to serve both business and development ends.
In Asia-Pacific, has media served as a positive force or stumbling block to development? Is its capacity to serve the ends of development limited by its structure, regulation, and culture? How can media engage more to serve the ends of development without risking professional and ethical standards as well as sustainability? Is public service broadcasting still a viable alternative to serve the public’s needs and interests? How can social media improve media’s sustainability in the context of development?
The Asia Media Summit 2012 will examine these issues, offer best practices and identify building blocks to enable media harness a strong public trust and create impact in today’s society.
We have the pleasure of welcoming all media professionals to the Asia Media Summit 2012 in Bangkok, Thailand.
Creating Impact: Media in Today’s Society
Media’s power is enormous in today’s society. It can facilitate public debate and discussion and shape public opinion. Its influence extends to its role in development, setting an agenda it deems relevant to nation building. A media with a capacity and interest to report issues on national strategies, social justice and inclusion, social progress, environmental sustainability, and enabling regulatory environment can create wealth in society, develop people’s potential to pursue creative and productive lives, and contribute towards equity and equality for all people.
A Successful Asia Media Summit in Hanoi
[img_assist|nid=1662|title=|desc=|link=none|align=left|width=100|height=66]The Asia Media Summit has concluded in Hanoi, contributing to a growing consensus that it was no longer business as usual for broadcasters in the battle for attention that has become more intense than ever in the digital world.
In his closing remarks, AIBD Director Yang Binyuan said the Summit has helped raise awareness and understanding among broadcasters of new and innovative ideas as well as opportunities offered by technological advances and multiple delivery platforms such as the web, mobile, and social media that will expand their audience reach, address strong competition and improve their products and services as well as business returns.
TV Content Development with French Expertise
TV CONTENT FORMATS DEVELOPMENT
Inspiration – Creativity - Innovation
In the framework of our collaboration with the French Ministry of Foreign Affairs and the Regional Audiovisual Attaché based in Singapore at the French embassy, the AIBD has set up in 2009 a 3-year plan dedicated to TV content development only.2010 is the 2nd year of the plan offering 4 regional workshops.
All over the year 2010, professionals from VTV (Vietnam), MCOT (Thailand), GMA (Philippines), SCTV (Indonesia) and Media Prima (Malaysia) have explored how to design and produce short TV programme, Youth TV Programme, Entertainment TV Programme and Variety Show.
Challenges to Public Service Broadcasting
The media landscape in Bhutan offers many opportunities as well as challenges for those involved in reform. For a country which introduced television as recently as 1999, and which until a couple of years ago had only one (state-owned) newspaper, the spurt in media-related activity, especially since the advent of popular democracy in 2008, has been striking. It is not surprising, therefore, that attention has now turned to strengthening public service broadcasting in this Himalayan idyll.