The 12th Asia Media Summit formally opened on 26 May 2015 in Kuala Lumpur, Malaysia, focused on the important role social media plays in transforming broadcasting into a stronger platform fit for now and the future
The 12th Asia Media Summit formally opened on 26 May 2015 in Kuala Lumpur, Malaysia, focused on the important role social media plays in transforming broadcasting into a stronger platform fit for now and the future.
Some 400 local and foreign participants attended the conference with the theme ‘Transforming Broadcasting in the Social Media Era.’
Mrs. Dra Rosarita Niken Widiastuti, President of the AIBD General Conference and President Director of Radio Republik Indonesia welcomed the delegates and said broadcasters must embrace the social media phenomenon and derive benefits from this new media to ensure the sustainability and future of their business.
It’s a big challenge for broadcasters she said, and “radio and television can no longer operate in isolation of the social media networks in order to capture audience reach, intimacy and engagement.”
“We must apply a systematic approach to understanding and managing our company’s social media strategy. Otherwise, we risk chasing the latest application and treating elements as standalone platforms, rather than understanding their fundamentals and their functionality,” she said.
She urged broadcast practitioners to contribute to their organisations’ efforts in crafting a clear vision and a set of innovative strategies to reach viewers and users on a myriad of platforms, enabling a wide sphere of influence.
“The task is daunting as we focus on how best to blend both traditional and social media, and transform broadcasting into a stronger platform fit for now and the future”, she said.
Organised by the Asia-Pacific Institute for Broadcasting Development (AIBD), the AMS is officially hosted for the first time by the Ministry of Communication and Multimedia Malaysia (KKMM), with the Tun Abdul Razak Broadcasting and Information Institute (IPPTAR) as the principal sponsor.
AIBD President Urges Broadcasters to Embrace Social Media
The 12th Asia Media Summit formally opened on 26 May 2015 in Kuala Lumpur, Malaysia, focused on the important role social media plays in transforming broadcasting into a stronger platform fit for now and the future
AIBD supports Girls in ICT day
Backed by International Telecommunication Union (ITU), the world celebrates fourth Thursday in April, every year as Girls in ICT day. AIBD supports this ITU initiative which aims to create a global environment that empowers and encourages girls and young women to consider careers in the growing field of information and communication technologies (ICTs).
UN-APCICT Expert Group Meeting on Social Media and Disaster Risk Management
AIBD participated in the Expert Group Meeting on Social Media and Disaster Risk Management which took place from 7 – 8 April 2015 in Incheon, South Korea. The workshop was organised by the Asian and Pacific Training Centre for Information and Communication Technology for Development (APCICT).
World Radio Day 2015
Every year February 13 is celebrated as World Radio Day. UNESCO has invited radio producers and broadcasters to celebrate the World Radio Day 2015 around the theme “Youth and Radio”
A Call for Diverse Broadcast Programmes
YB Datuk Jailani Johari, Deputy Minister of Communications and Multimedia, Malaysia, has called on broadcasters in Asia-Pacific to offer new channels generated by the advent of digital terrestrial TV broadcasting with programmes that cater to the different needs of their audience who want variety.
Applications Open for 2015 Dart AsPac Fellowship
The Dart Centre for Journalism & Trauma offers journalists, photographers, camera operators, editors and producers in the Asia-Pacific region a unique opportunity to improve coverage of tragic events.
The fellowships offer briefings by leading experts in the trauma and journalism fields along with peer-to-peer discussions on the many challenges of covering tragedy and violence. The fellowships cover all travel, accommodations and ground expenses while attending the programme.
AIBD Appoints Mr. Chang Jin as New Director
AIBD is pleased to announce that Mr. Chang Jin from China has been appointed as Director of AIBD on 15 January 2015. The interview panel met in Kuala Lumpur, Malaysia to finalise the decision after an extended short-listing process and lengthy deliberation.
Mrs. Rosarita Niken Widiastuti, President of AIBD General Conference, chaired the panel. The panel also included Mr. Anothai Udomsilp, Chairman of the Strategic Planning Team (SPT) and Dato’ Adilah Shek Omar and Mr Laxman Humagain, Executive Board members.
Mr Chang Jin will take office as soon as possible pending work permit approval.
AIBD & FES: 3 fruitful decades
After more than 35 years of productive association, the collaboration between AIBD and Friedrich-Ebert-Stiftung (FES) is turning a new leaf. Even as AIBD continues to be associated with FES, the German organisation’s office in Malaysia is being closed down by year-end.
AIBD/TVRI In-Country Consultation on Social and Emerging Media
AIBD/TVRI in-country consultation on Social and Emerging Media for Broadcast Management was held from 25 - 27 November 2014 in Jakarta, Indonesia.
Thailand to Host GC 2015
AIBD Deputy Director Mr. Marcel Gomez paid an official visit to Chiang Mai, Thailand from 25 to 28 November 2014 for a site inspection and successful preparations for the 41st Annual Gathering / 14th AIBD General Conference & Associated Meetings, to be hosted by the Government Public Relations Department (PRD), Thailand from 18 to 20 August 2015.
Ms. Praphaisri Ketsawa, Director International Cooperation Division, led the PRD team comprising of Ms. Sirinapha Pansang and Mr. Worapon Mathurosmatanee.