AIBD Director Yang Binyuan has strongly urged broadcasters to move away from a business as usual attitude and adapt to the challenges and opportunities posed by social media and the emerging media platforms.
AIBD Director Yang Binyuan has strongly urged broadcasters to move away from a business as usual attitude and adapt to the challenges and opportunities posed by social media and the emerging media platforms.
“Adopt, adapt or die. We must deliver value-driven training programs at every layer of the organization,” he said during the closing ceremony of the 2nd International Conference on Broadcast Training (ICBT) on 25 February 2014.
Binyuan said broadcasters have a daunting challenge and must adopt a daring attitude to deal with the growing impact of social media and ensure continued growth of the industry.
Some 70 delegates from 24 countries and regions participated in the two-day conference, which was inaugurated by Y.B. Datuk Jailani Johari, Deputy Minister of Communications and Multimedia, Malaysia (KKMM). In his speech, he called on broadcasters to evaluate critically the role of training in the new media environment that has impacted social change.
Aside from the formal sessions, participants actively engaged in the world café platform on 24 February 2014 where they shared their insights on the opportunities and challenges of the new media environment on training institutions, strategies and programs they can deliver to deal with the changing media landscape, and on collaborative efforts to transform broadcast training institutions.
At the closing ceremony, Dato’ Adilah Shek Omar, Director of the Tun Abdul Razak Broadcasting and Information Institute (IPPTAR) also delivered a message, saying the conference was successful in presenting some best practices in social media-based training.
She encouraged delegates to take back with them the lessons learned and put them to work.
Dato’ Adilah and Binyuan both thanked the participants, speakers and partners for their support, namely, AIBD, IPPTAR, Ministry of Communications and Multimedia Malaysia, and FES, and looked forward to the 3rd ICBT.
Calls for More Value-Driven Training
AIBD Director Yang Binyuan has strongly urged broadcasters to move away from a business as usual attitude and adapt to the challenges and opportunities posed by social media and the emerging media platforms.
Training Approaches in the New Media Environment
For broadcast training institutions to be attuned and responsive to the demands of new media and social media, they need to form task forces that will facilitate exchange of trainers and experts, offer a more modularized and interactive type of training curriculum relevant to broadcasters’ needs and establish a web-based management protocol or a ‘brokerage’ of sort that facilitates generation of training data and regional exchanges and collaboration.
AIBD Welcomes Delegates to 2nd ICBT
AIBD Director Yang Binyuan welcomes some 70 local and foreign delegates to the 2nd International Conference on Broadcast Training (ICBT) which opened on 24 February 2014 in Kuala Lumpur, Malaysia.
AIBD New Year Party
With the success of 2013 behind us and looking forward to an exciting and prosperous 2014, AIBD staff held their annual get-together in Kuala Lumpur on Friday, 24 January 2014 – an auspicious and a lucky day for prosperity.
Extension of Deadline for AIBD Questionnaire
As part of AIBD’s ongoing efforts to evaluate the performance of the Institute for activities conducted in 2013 and to gain the feedback on the activities for the period of 2014-2015, we are requesting all members and affiliates to fill the member evaluation form and AIBD Questionnaire on Developmental Needs form.
ABU President Visits AIBD
Mr Gil Hwan-Young, President and CEO of Korean Broadcasting System (KBS) who is also the new President of ABU paid a courtesy call to AIBD Secretariat in Kuala Lumpur on 13 January 2014.
New Year and New Look for AIBD Website
As AIBD enters the new year of 2014, it is using the opportunity for a revamp of its website front page, three years after launching the previous version.
AMIC 2014 CONFERENCE ‘CALL FOR PAPERS’
The Asian Media Information and Communication Centre (AMIC) is delighted to announce that the 23rd AMIC Annual Conference will be held in Bangkok, Thailand from 9-12 July, 2014. The theme for the AMIC 2014 conference is Communicating in an e-Asia: values, technologies and challenges.
Launch of SGS Academy
SGS, one of the world’s leading inspection, verification, testing and certification company, launched the SGS Academy with the theme “Transforming People and Business” in Kuala Lumpur, Malaysia on 18 December 2013.
UNESCO’s Global Forum on Media and Gender: Towards a Global Alliance
The first-ever Global Forum on Media and Gender: Towards a Global Alliance organised by UNESCO was held from 2 - 4 December 2013 in Bangkok, Thailand. The purpose of this event on gender equality and media was to initiate processes that will link up to ongoing actions and add momentum to gender equality and women’s empowerment in and through the media.