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Asia Media Summit 2024

19TH ASIA MEDIA SUMMIT
The Asia Media Summit (AMS) is an annual international media conference organised by AIBD as its flagship event. Every year in consultation with the members, partners and various global media gurus, a theme guides the direction and delivery of the summit. Being a unique broadcasting event in Asia-Pacific, it attracts around 500 top-ranking broadcasters, decision makers, media professionals, regulators, scholars, and stakeholders from within and outside the region. Apart from plenary sessions and pre-summit workshops, Asia Media Summit also provides a platform for intergovernmental dialogues to uplift the benchmarks of the regional media industry.

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>Articles (Page 6)
 
“This abundance of information is not the same as understanding, and hence creates new challenges for the audience”, said Sarah Gibson, President of AIMMP, while delivering an intellectually stimulating pre-summit talk on the theme based on principles, methods and challenges of storytelling. 
 
Jahanagir Hall of Taj Diplomatic Enclave was gushed with pundits from the field of broadcasting, radio and print on the day of the event. The positive learning environment continued for more than three hours where the host introduced blocks of storytelling to its audience, along with making them aware of the rugged transition from old-school storytelling methods to the presently engineered ‘post-truth’ content from the newsrooms. 
 
The monopoly of content from the past has been hunched up by chunks of information, present all over the internet. The audience searches for a steadfast narrative in them, but the credibility of the information is barely cross-checked. Their loss of belief in the authority has paved way for the concept of citizen journalism, through which stories from across the world are finding their space in the digital media world. Though it is a welcoming change, Miss Gibson highlighted that storytellers from across the world need to use visionary alternative modes of communication to capture the audience’s short-spanned attention, along with regaining their trust on the centuries-old institution back.
She explained working domain of a journalist in a much believable manner “There is no other profession out there which gives you the opportunity to make a difference through telling stories about what’s really going on”. She was also alarmed by the fact that standard form of journalism is a thing of the past and added that the audience has developed the distaste for heavily editorialized and negative stories. Young people all over the world are looking for the solution to their problems, and the first thing which they command is transparency of the media.
    
Later on, she wisely categorized news and factual content in five symbolic modes- basic factual content we all must know stands for a teacher; self-improvement knowledge to zoom ahead in life can be seen as a life coach; perspective of unseen depth which is not agenda driven can be seen as a challenging person; interesting human stories about things reminds us of a storyteller and finally discursive and expanded knowledge of a passionate thing or place is appropriate to be tagged with a best friend.
 
The most nerve chilling moment of the whole discussion was when she showed a three-minute video titled ‘Your Phone is now a Refugees’ Phone’ shot by BBC Media Action. The heart crunching story begins when a daughter from a war-stricken country is fleeing from her place, and she updates her whereabouts to her father through a smartphone. With the help of GPS, WhatsApp and mobile camera he is helping her in crossing the border until her phone gets distorted in a fight. The video ends with a powerful scene where multiple people are tapping on a smartphone, but the refugee crisis is not getting deleted from their phones. This is ironic in the fact that although social media has made our life easier, it is not the solution to every problem.
The audience was also rendered with some basic knowledge about augmented reality and virtual reality which are the emerging trends in this globalized world. Some effective strategies were also discussed formulating appropriate content while keeping in mind the essentiality of a feedback system. The insightful session reached its end when the host of the day was given a token of honour, to valorize her credentials and efforts for the session. 
 
Article reported by Garvita Sethi, while Pre-Summit workshop was managed by Fathimath Leeza.
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The United Nations urges broadcasters in Asia Pacific to continue reporting on development issues, including the 17 Sustainable Development Goals (SDGs), while promoting pluralism and diversity of views.

In a message to the 14th Asia Media Summit participants, Amina J. Mohammed, Deputy Secretary General of the United Nations, stressed media’s critical role in engaging and inspiring people, connecting communities, as well as holding governments accountable.
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The United Nations urges broadcasters in Asia Pacific to continue reporting on development issues, including the 17 Sustainable Development Goals (SDGs), while promoting pluralism and diversity of views.

In a message to the 14th Asia Media Summit participants, Amina J. Mohammed, Deputy Secretary General of the United Nations, stressed media’s critical role in engaging and inspiring people, connecting communities, as well as holding governments accountable.
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Preamble:

Mindful of the pressing challenges facing our world, among them, poverty, conflict, socioeconomic inequality, environmental degradation and climate change that call for urgent and concerted action to accelerate development and progress in our society;

Noting that there are several creative and innovative mechanisms to achieve sustainable development, appropriate to every country’s own needs, expectations and pace of development, and demanding participation and support from government, private sector, civil society, local communities, families and individuals alike;

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President Ali-Askari,
Director Chang Jin,
Distinguished Guests,
Ladies and Gentlemen,
Dear Friends,
Good morning!

In this lovely season of midsummer, flowers blooming like a piece of brocade. I’m delighted to come to the coastal city of Qingdao, with representatives from 48 countries and 7 international organizations, for the opening session of Asia Media Summit 2017. Let me begin by extending warm congratulations on the opening of the Summit. I’d like to convey sincere greetings and best wishes to all the distinguished guests coming from afar, as well as participants from the Film Capital Summit!

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The ITU Regional Office for Asia and the Pacific says costs, enormity of task, lack of government support and cooperation among stakeholders, and ever evolving technologies remain as some of the challenges in the migration from analogue to digital in the region.

“Not only does the setup of infrastructure for digital but also carrying out a simulcast service for a given period involve a lot of money and resources. On top of these the need to subsidise set- top-boxes to masses is an additional burden,” said Mr Wisit Atipayakoon, Programme Officer of the ITU Regional Office for Asia and the Pacific, Bangkok before participants at the AIBD/ITU/ABU regional workshop on “Digital Terrestrial Broadcasting TV and Radio Policy and Transition,” on 5 June 2017 in Qingdao, China.
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The use of virtual studio and virtual studio implantation technology is bringing a new visual experience for the TV audience, and providing new thinking and creative new tools for television producers.

They are applications of the virtual reality technology and are becoming a new trend in the broadcast industry in Asia Pacific, Mr Huang Lei, Product Manager, Jetsen Technology Co. Ltd, Beijing, said in his presentation at a pre-summit regional workshop on augmented reality on 4 June 2017 in Qingdao, China. The workshop is a partnership among AIBD, Jetsen Technology Co., Whaley, and Bang Productions.

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For broadcasters to develop and sustain cutting-edge content, they must ensure it is interactive and produced and delivered on multi-screens. Such content must cater to more young people and also be part of the whole industrial chain.

This advice came from Mr Lv Peng, President of Shandong TV, China, who participated in the CEO Roundtable at the 13th Asia Media Summit on 26 May 2016 in Incheon, Korea
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