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Asia Media Summit 2024

19TH ASIA MEDIA SUMMIT
The Asia Media Summit (AMS) is an annual international media conference organised by AIBD as its flagship event. Every year in consultation with the members, partners and various global media gurus, a theme guides the direction and delivery of the summit. Being a unique broadcasting event in Asia-Pacific, it attracts around 500 top-ranking broadcasters, decision makers, media professionals, regulators, scholars, and stakeholders from within and outside the region. Apart from plenary sessions and pre-summit workshops, Asia Media Summit also provides a platform for intergovernmental dialogues to uplift the benchmarks of the regional media industry.

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Should All Good Stories be Commercially Successful?

by Garvita Sethi

“Try to focus on humanizing and humorizing a story. If you can make a person laugh, it can change everything”, said Twinkle Khanna, producer of Padman in the 15th Asia Media Summit held in New Delhi on the theme ‘Should All Good Stories be Commercially Successful’.  She was joined in the discussion by Vikramaditya Motwane, director of Lootera; Mr John Maguire, France; Ms Deborah, Thomas Foundation and Ms Munira Ahmed, Malaysia.  The coordinator of the session was Mr Martin Liss, Consultant of Programme Committee, Radiodays Europe.
 
Agreeing to the fact that commercial success of a movie is vital to boost the confidence of the producers who make movies on social issues relevant on the society; she added “Padman is based on social stigma that is attached to menstruation. Initially, nobody was willing to invest in this subject until my husband, Akshay Kumar and director R. Balki came on board. It shows how much a big name can draw attention to a movie. Next essential step is the proper packaging of the product in a bottle. The innovative marketing strategy which we followed worked well for the movie to be commercially successful”
  
Ms Deborah, in affirmation to Twinkle’s statement, said that it is necessary to draw audience’s attention to whatever project one is doing be it on corruption, modern art or a simple documentary. “Any content can be successful if it engages, informs and entertains the audience. Give priority to what the audiences want to watch, and try to answer their questions”, she replied when Mr Liss asked her to elaborate on the key things which are essential for a successful story.
 
We have a diverse plethora of platforms from which the audience can watch movies and documentaries and Netflix is the new entrant amongst them. Mr Motwane finds this change a welcoming one and said that this will flood the industry with a lot of talented directors, storytellers and actors. He also pointed out that how much less struggle one needs to do today to produce any sort of content since everything can be done through a smartphone. However, Mr Maguire had a contradictory view here. He said with a serious tone “But how can we access those millions of suppressed stories of refugees and people living in sub-Saharan countries? They haven’t been represented well by the mainstream media”. 
 
Talking about her own country Malaysia, Ms Munira said “Advertisement people hold the noose of the content that is showcased on TV. They cash onto some of the important days including Independence Day and Chinese New Year. The audience keenly waits for such ads and they are very popular amongst people of all the age group”. 
 

When the coordinators asked them about how they imagine the growth of the industry in the next five years, Ms Khanna jubilantly said that we might venture into the age of augmented and virtual reality where we will be able to touch and feel the visuals that will be displayed on the screen. Mr Maguire was also in the favour of advancement of technology, whereas Ms Munira felt that the debate five years from now on will still revolve around how to make more money from the content we produce. 
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The United Nations urges broadcasters in Asia Pacific to continue reporting on development issues, including the 17 Sustainable Development Goals (SDGs), while promoting pluralism and diversity of views.

In a message to the 14th Asia Media Summit participants, Amina J. Mohammed, Deputy Secretary General of the United Nations, stressed media’s critical role in engaging and inspiring people, connecting communities, as well as holding governments accountable.
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The United Nations urges broadcasters in Asia Pacific to continue reporting on development issues, including the 17 Sustainable Development Goals (SDGs), while promoting pluralism and diversity of views.

In a message to the 14th Asia Media Summit participants, Amina J. Mohammed, Deputy Secretary General of the United Nations, stressed media’s critical role in engaging and inspiring people, connecting communities, as well as holding governments accountable.
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<Articles, Asia Media Summit, News/>

Preamble:

Mindful of the pressing challenges facing our world, among them, poverty, conflict, socioeconomic inequality, environmental degradation and climate change that call for urgent and concerted action to accelerate development and progress in our society;

Noting that there are several creative and innovative mechanisms to achieve sustainable development, appropriate to every country’s own needs, expectations and pace of development, and demanding participation and support from government, private sector, civil society, local communities, families and individuals alike;

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President Ali-Askari,
Director Chang Jin,
Distinguished Guests,
Ladies and Gentlemen,
Dear Friends,
Good morning!

In this lovely season of midsummer, flowers blooming like a piece of brocade. I’m delighted to come to the coastal city of Qingdao, with representatives from 48 countries and 7 international organizations, for the opening session of Asia Media Summit 2017. Let me begin by extending warm congratulations on the opening of the Summit. I’d like to convey sincere greetings and best wishes to all the distinguished guests coming from afar, as well as participants from the Film Capital Summit!

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