Know your audience more.
Max Villandre, Publishing Director, IGN ASIA, Malaysia advised broadcasters to engage with their audiences, saying they have alienated themselves from viewers and listeners, and this may result in losing them more.
Know your audience more.
Max Villandre, Publishing Director, IGN ASIA, Malaysia advised broadcasters to engage with their audiences, saying they have alienated themselves from viewers and listeners, and this may result in losing them more.
“Know your audience more will influence how you deliver your products and services effectively,” he said.
Mr. Villandre spoke at the 2nd International Conference of Broadcast Training on 25 February 2014 in Kuala Lumpur, Malaysia.
In his presentation, he shared his company’s experience for the last 15 years of involving their community in several online platforms, freely allowing them to share content and engage with each other.
“Our website is free to anybody and the community we have built makes sure that no one misuses it. And those who regularly connect and interact with us receive some incentives,” he said.
Ms. Cosmalinda Simanjuntak, Programme Planning Manager, Televisi Republik Indonesia (TVRI) Training Centre, Indonesia, also spoke at the conference and said to adapt to the new realities in the media environment, broadcasters need to imbibe a new paradigm of learning that requires going back to the classroom to work out reinventing the organisation.
She said media organisations need to ensure that top executives must have a mindset change that supports new ways of training staff and adapting to the demands of the changing consumer behavior.
To date, TVRI’s business policy needs to be more relevant to the new media environment. It does not have a social media policy which is an urgent imperative given the increasing popularity of this platform,” she said.
Don’t Alienate Your Audience
Know your audience more.
Max Villandre, Publishing Director, IGN ASIA, Malaysia advised broadcasters to engage with their audiences, saying they have alienated themselves from viewers and listeners, and this may result in losing them more.
An Interactive Workshop in Phnom Penh
From 13 to 17 January 2014, an in-country workshop on Broadcast Management for Senior Managers was held in Phnom Penh, Cambodia, organised by AIBD, FES and the Ministry of Information.
Acquisition and Programming Strategy for TV
The annual Asia TV Forum (ATF)’s Entertainment Content Market for buyers and sellers was held at the Marina Bay Sands, Singapore from 3 – 6 December 2013. In conjunction with ATF, AIBD and the French Government organized a four-day regional workshop on Acquisition and Programming Strategy for TV from 2 – 5 December 2013 in Singapore.
IPPTAR/AIBD Regional Workshop on Disaster Risk Reduction
The Regional Workshop on Disaster Risk Reduction organised by the Tun Abdul Razak Broadcasting and Information Institute (IPPTAR) and AIBD was held in Kuala Lumpur, Malaysia from 16 to 18 December 2013. The workshop brought 12 participants from broadcast organisations in Brunei, Cambodia, Laos, Malaysia, Myanmar, Thailand and Vietnam.
Broadcast Management Training at TVRI
Southeast Asian countries have become the new growth region heralding rapid socio-economic progress and advancement. Indonesia is no exception, fast-growing and becoming a stronger regional and global player. Broadcasting organisations will need to adopt new initiatives and develop leadership styles to ride these waves of change and deliver programmes and information to the viewers and listeners in line with the ever-changing needs and aspirations of a new type of audience that is more educated, informed not to mention demanding.
AIBD/Prasar Bharati/STI (T) Sub-regional Workshop on Satellite Communication
The sub-regional workshop on satellite communication organised by AIBD in collaboration with Prasar Bharati and STI (T) was held in New Delhi, India from 2 to 6 December 2013. The workshop aims to provide an overview of the issues and underlying communication principles associated with satellite communication in broadcasting to broadcast engineers and technicians.
AIBD / RTM In-country Workshop on Training of Trainers
New and diverse technological developments are impacting the media landscape and broadcast organizations in many ways. New delivery platforms, media products and services, enhanced audience expectations and financial as well as structural changes etc. are posing various challenges for the broadcast organizations. Well equipped and trained human resources are valuable assets for the organizations to meet these challenges.
Training on Digital Broadcasting Technologies and Implementation
International Telecommunication Union (ITU) and the Telecom Regulatory Authority of India (TRAI) is organising training on “Digital Broadcasting Technologies and Implementation” from 5-7 Febuary 2014 in New Delhi, India.
Workshops on Children’s TV Programmes at TVK and RTB
This autumn I had the pleasure of conducting 2 in-country workshops on “Children’s TV Programmes” organized by AIBD with the support of NRK. The first workshop was held in Phnom Penh, Cambodia, hosted by National Television of Cambodia (TVK) from 14 to 18 October with a group of 12 participants. Then I conducted the second activity with 11 participants from Radio Television Brunei (RTB) in Bandar Seri Begawan, Brunei from 4 to 9 November 2013.
Workshops on Children’s TV Programmes at TVK and RTB
This autumn I had the pleasure of conducting 2 in-country workshops on “Children’s TV Programmes” organized by AIBD with the support of NRK. The first workshop was held in Phnom Penh, Cambodia, hosted by National Television of Cambodia (TVK) from 14 to 18 October with a group of 12 participants. Then I conducted the second activity with 11 participants from Radio Television Brunei (RTB) in Bandar Seri Begawan, Brunei from 4 to 9 November 2013.