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Asia Media Summit 2022

Government of Republic of Fiji is parterning with AIBD for upcoming first-ever virtual Asia Media Summit from 23-26 May 2022.

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Training

>Training (Page 20)

Know your audience more.

Max Villandre, Publishing Director, IGN ASIA, Malaysia advised broadcasters to engage with their audiences, saying they have alienated themselves from viewers and listeners, and this may result in losing them more.

Know your audience more.

Max Villandre, Publishing Director, IGN ASIA, Malaysia advised broadcasters to engage with their audiences, saying they have alienated themselves from viewers and listeners, and this may result in losing them more.

“Know your audience more will influence how you deliver your products and services effectively,” he said.

Mr. Villandre spoke at the 2nd International Conference of Broadcast Training on 25 February 2014 in Kuala Lumpur, Malaysia.

In his presentation, he shared his company’s experience for the last 15 years of involving their community in several online platforms, freely allowing them to share content and engage with each other.

“Our website is free to anybody and the community we have built makes sure that no one misuses it. And those who regularly connect and interact with us receive some incentives,” he said.

Ms. Cosmalinda Simanjuntak, Programme Planning Manager, Televisi Republik Indonesia (TVRI) Training Centre, Indonesia, also spoke at the conference and said to adapt to the new realities in the media environment, broadcasters need to imbibe a new paradigm of learning that requires going back to the classroom to work out reinventing the organisation.

She said media organisations need to ensure that top executives must have a mindset change that supports new ways of training staff and adapting to the demands of the changing consumer behavior.

To date, TVRI’s business policy needs to be more relevant to the new media environment. It does not have a social media policy which is an urgent imperative given the increasing popularity of this platform,” she said.

Southeast Asian countries have become the new growth region heralding rapid socio-economic progress and advancement. Indonesia is no exception, fast-growing and becoming a stronger regional and global player. Broadcasting organisations will need to adopt new initiatives and develop leadership styles to ride these waves of change and deliver programmes and information to the viewers and listeners in line with the ever-changing needs and aspirations of a new type of audience that is more educated, informed not to mention demanding.

The sub-regional workshop on satellite communication organised by AIBD in collaboration with Prasar Bharati and STI (T) was held in New Delhi, India from 2 to 6 December 2013. The workshop aims to provide an overview of the issues and underlying communication principles associated with satellite communication in broadcasting to broadcast engineers and technicians.

New and diverse technological developments are impacting the media landscape and broadcast organizations in many ways. New delivery platforms, media products and services, enhanced audience expectations and financial as well as structural changes etc. are posing various challenges for the broadcast organizations. Well equipped and trained human resources are valuable assets for the organizations to meet these challenges.

This autumn I had the pleasure of conducting 2 in-country workshops on “Children’s TV Programmes” organized by AIBD with the support of NRK. The first workshop was held in Phnom Penh, Cambodia, hosted by National Television of Cambodia (TVK) from 14 to 18 October with a group of 12 participants. Then I conducted the second activity with 11 participants from Radio Television Brunei (RTB) in Bandar Seri Begawan, Brunei from 4 to 9 November 2013.

This autumn I had the pleasure of conducting 2 in-country workshops on “Children’s TV Programmes” organized by AIBD with the support of NRK. The first workshop was held in Phnom Penh, Cambodia, hosted by National Television of Cambodia (TVK) from 14 to 18 October with a group of 12 participants. Then I conducted the second activity with 11 participants from Radio Television Brunei (RTB) in Bandar Seri Begawan, Brunei from 4 to 9 November 2013.