Delegates from ten Asia-Pacific and African broadcasters are participating in the 3D Master Class, one of five pre-summit sessions preparatory to the Asia Media Summit 2013 in Manado, Indonesia. Ms. Sarah Rotter, a stereographer of Stereotec in Germany and the workshop trainer, said using 3D technology would reap benefits for broadcasters as well as consumers.
Delegates from ten Asia-Pacific and African broadcasters are participating in the 3D Master Class, one of five pre-summit sessions preparatory to the Asia Media Summit 2013 in Manado, Indonesia. Ms. Sarah Rotter, a stereographer of Stereotec in Germany and the workshop trainer, said using 3D technology would reap benefits for broadcasters as well as consumers.
She said 3D technology gives viewers more information and engages them more into the story; it also activates many parts of the brain, creating a deeper connection with the images on the screen.
In her lecture, she emphasized that directors, cinematographers and broadcast production specialists should educate themselves and know critical quality elements of 3D.
“This is important because if the market views one 3D program that is badly produced and causes physical discomfort because of misalignment, it will blame the 3D technology and they will refrain from watching them. So quality is critical,” she stressed.
She also said that in producing a 3D program, this should be done right by tapping experts, getting the right equipment and pursuing continuous learning.
Does the future belong to 3D technology? Ms. Rotter said she is not suggesting everything should be in 3D, but it will be here to stay as the advent of digital technology has offered broadcasters opportunities to produce high quality program.
3D Technology Benefits
Delegates from ten Asia-Pacific and African broadcasters are participating in the 3D Master Class, one of five pre-summit sessions preparatory to the Asia Media Summit 2013 in Manado, Indonesia. Ms. Sarah Rotter, a stereographer of Stereotec in Germany and the workshop trainer, said using 3D technology would reap benefits for broadcasters as well as consumers.
Transmedia Programming
Understanding the behaviors and trends of audience media consumption and expanding core story over timelines, territories and platforms are two important components of a successful transmedia programming that can attract and excite audiences.
Workshop on Election Coverage
The AIBD/TVRI In-country Workshop on Election Coverage is held in Manado, Indonesia from 25 - 27 May 2013, prior to the Asia Media Summit. The workshop focuses on how to have smart election programming based on media's role in democracy with high quality coverage – reflecting accuracy, fairness and balance.
AIBD/NBT In-country workshop on Creating Awareness on Green Living
AIBD together with the National Broadcasting Services of Thailand (NBT) oganised an in-country workshop on Creating Awareness on Green Living from 29 April to 02 May 2013 to train producers to deliver more quality content programming to create awareness on environmental degradation and the impact of climate change to communities through family-oriented programmes.
AIBD/NRK/VTV In-Country Workshop on Children’s TV Programme
From 18 to 22 March 2013, AIBD organised an in-country workshop on Children's TV Programme hosted by Vietnam Television (VTV) in Hanoi. This activity aimed at providing the participants an introduction to children's perception of media, as well as an introduction of working methods to make them excellent media-workers with and for children.
AIBD/NRK/NBT In-Country Workshop on Children’s TV Programme
From 4 to 8 March 2013, AIBD organised a workshop on Children's TV Programme for NBT in Bangkok. 19 participants from various regional stations in Thailand were split into three groups with the task of drafting three programmes for children: drama, documentaries and game shows.
ITU-ABU-AIBD Regional Workshop on Digital Broadcasting Implementation
The International Telecommunication Union (ITU), the Asia-Pacific Broadcasting Union (ABU), and the Asia-Pacific Institute for Broadcasting Development (AIBD) jointly organized two day regional workshop on “Digital Broadcasting Implementation” On 4-5 March 2013 in Kuala Lumpur, Malaysia.
Maldives engages Media for HCFC phase-out
The government of the Maldives plans to ban the import of HCFC-based equipment from 1 July 2014. Minister of State for Environment and Energy, Mr. Abdul Matheen Mohamed, announced this at the closing ceremony of a national media training workshop on ozone and climate held in Maldivian capital Malé on 28 February 2013.
Broadcasters Study Ozone and Climate Issues
A UNEP-AIBD workshop trains TV producers from the Asia-Pacific to spread awareness about ozone depletion and climate change. “Why don’t the greenhouse gases escape through the hole in the ozone layer?” asks an average TV viewer in a cartoon that first appeared in a US newspaper a few years ago. That question illustrates the confusion in the minds of many non-specialists across the world.
AIBD, UNEP OzonAction Regional Workshop on Understanding Links Between Ozone Depletion and Climate Change
The 3-day regional media workshop from 20-22 February 2013 in Kuala Lumpur, Malaysia engages a selected group of broadcast television professionals from the Asia Pacific region on the current status and challenges in ozone layer protection and its links to combating climate change.