Faced with the challenges of converging content on various media platforms, incorporating social media in news stories, injecting a creative spark into the workroom and being able to give constructive and learning feedback to staff, news editors and managers need to become movers and shakers rather than reactors to change in the modern media landscape.
Faced with the challenges of converging content on various media platforms, incorporating social media in news stories, injecting a creative spark into the workroom and being able to give constructive and learning feedback to staff, news editors and managers need to become movers and shakers rather than reactors to change in the modern media landscape.
But how? The AIBD/EBU/CCTV Master Class on “ Leading Change in the Newsroom” that starts today (May 27) in Bangkok will provide learning points to help stimulate editors’ inspiration, boost their level of creativity, and provide them inputs to better grasp the workroom’s challenges and applicable solutions.
This Master Class is an internationally recognized primary training format developed by EBU TRAINING. Henrik Keith, former editor-in-chief and Head of TV News, DR, Copenhagen, conducts the two-day training. He has 18 years of experience in print, TV, radio, web and public information.
Some 36 news editors, producers and head of news departments from 13 countries are attending the two-day workshop.
Part of the program is a discussion on defining the modern media leadership, leading big changes and understanding the 8-step change model, a mechanism for change management.
News Managers in the Modern Media Landscape
Faced with the challenges of converging content on various media platforms, incorporating social media in news stories, injecting a creative spark into the workroom and being able to give constructive and learning feedback to staff, news editors and managers need to become movers and shakers rather than reactors to change in the modern media landscape.
Pre-summit of Master Class
EBU collaborates with AIBD and China Central Television (CCTV) to present their Master Class, an internationally recognized primary training format, on May 27-28. The theme for this Master Class edition is "Leading Change in the Newsroom".
TV Needs a Recognizable, Consistent and Strong Brand
Ms. Cecile Chavepayre, TV Artistic Director of CFI in France, encourages broadcasters to have a brand that is recognizable and consistent. “Moreover, they must brand strongly or speak loudly to differentiate the station from the rest and make consumer buy your products and services,” she said.
Benefits of ISDBT
Mr. Masanori Kondo, Director of International Economic Affairs Division, Global ICT Strategy Bureau of the Ministry of Internal Affairs and Communications, Japan, has cited the numerous advantages of using the ISDBT standard in digital broadcasting that will enable TV companies and other stakeholders to fully maximize the benefits of the digital era.
Digital Transition should Ensure Harmonization
The complex transition from analogue to digital requires that countries move towards harmonization to maximize the benefit accruing from the digital dividend.
Summit Workshops on Digital Migration and TV Branding Begin
Two workshops, one on digital broadcasting, opportunities, business and challenges, and the other on TV branding and visual identity, start today, 26 May 2012, signaling the start of the pre-events of the Asia Media Summit in Bangkok.
Training of Young Journalists on Legal Awareness in an Era of Media Convergence
17 journalists participated at the one-week workshop on AIBD/IPDC-UNESCO Sub-Regional Workshop on “Training of Journalists on Legal Awareness in an Era of Media Convergence,” held from April 23-27 in Kathmandu, Nepal. The workshop was hosted by Nepal Television.
AIBD-MRTV4 Training Workshops
Through AIBD’s arrangement, Forever Group in Myanmar and MRTV-4 have received various trainings and workshops concerning with different broadcasting fields in the past few years and have trained skillful employees and trainees for the organization.
ITU Workshops on the Transition from Analogue to Digital Terrestrial TV Broadcasting (DTTB)
Two workshops were held recently in Bangkok. The first from 27th February to 1st March, under the auspices of the ITU Asia Pacific Centres of Excellence, was a Workshop on Transition to Digital Terrestrial TV Broadcasting. AIBD, as the Centre of Excellence for Broadcasting in Asia Pacific, was one of the organizers for the event hosted by NBTC.
Asia-Pacific Broadcasters Brainstorm on Linkages Between Ozone Depletion and Climate Change
Fourteen TV producers and directors from across the Asia-Pacific region have explored the media’s role in spreading awareness about the links between ozone depletion and climate change.
From February 27-29, 2012, they took part in a three-day Asia-Pacific Media Workshop on the Linkages between Ozone Depletion and Climate Change organized by the Asia-Pacific Institute for Broadcasting Development (AIBD) with support from the OzonAction Programme of the United Nations Environment Programme – Regional Office for Asia and the Pacific (UNEP-ROAP)...