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Asia Media Summit 2022

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Training

>Training (Page 24)

Two workshops, one on digital broadcasting, opportunities, business and challenges, and the other on TV branding and visual identity, start today, 26 May 2012, signaling the start of the pre-events of the Asia Media Summit in Bangkok.

Two workshops, one on digital broadcasting, opportunities, business and challenges, and the other on TV branding and visual identity, start today, 26 May 2012, signaling the start of the pre-events of the Asia Media Summit in Bangkok.

AIBD lined up seven seminars and workshops as part of the Summit’s initiatives in knowledge sharing and networking among some 700 participants, mostly CEOs and presidents of state and private broadcasting companies, and senior officials of academic, development and funding institutions from Asia-Pacific, Africa, Middle East, United States and Europe.

From 26-28 May 2012, the workshop on digital broadcasting, opportunities, business and challenges organized by AIBD, ITU and ABU will focus on the state of digital migration in the region form a technical and regulatory perspective and ways to assist countries in implementing their migration roadmap development.

The other workshop will center on TV branding and visual identity, which will discuss the importance of the visual identity of a TV station and how a strong brand can help build brand awareness. It will also tackle the role of visual identity in creating the graphic editorial line and in the structuring of the TV programs. CFI and the French Government will conduct this three-day workshop.

On 27 May 2012, a master class on leading change in the newsroom will be organized by AIBD, EBU and CCTV.

Two seminars and two workshops will be held simultaneously on 28 May 2012. These are the AIBD/FES/UNESCO workshop on media ethics in the age of social media, the AIBD/CBA/UNESCO seminar on public service broadcasting, AIBD/UN workshop on the Millennium Development Goals and the AIBD/Broadcast Empire seminar on 3DTV content creation and technology.

Fourteen TV producers and directors from across the Asia-Pacific region have explored the media’s role in spreading awareness about the links between ozone depletion and climate change.

From February 27-29, 2012, they took part in a three-day Asia-Pacific Media Workshop on the Linkages between Ozone Depletion and Climate Change organized by the Asia-Pacific Institute for Broadcasting Development (AIBD) with support from the OzonAction Programme of the United Nations Environment Programme – Regional Office for Asia and the Pacific (UNEP-ROAP)...

“Designing and Producing Content for Internet” was the last regional workshop of the 3-year training activities plan dedicated to TV content, formats and visual dynamics supported by the French Government and AIBD. This 4-day activity took place from 16 to 19 January 2012 in Jakarta, Indonesia, and was hosted by the local TV channel SCTV.

The aim of this workshop was the adaptation and the creation of TV programmes for the Internet platform. This workshop focused on the importance of creating Web content from a TV programme and helped TV producers to develop skills in managing the challenges this content format can bring.