Setting goals, creating realistic plans and strategies, defining the audience and platform to use to meet your objectives, and determining how to measure results are critical requirements for success in creating a vibrant social media community.
“ You cannot engage effectively in social media without these steps; otherwise your efforts will lead to failure,” said Mr. Benjamin Dalmulder,, Team Manager for Digital Analytics and Search Engine Optimisation, and Ms Katarina Gomes, digital strategist, both of RNW Netherlands, during the regional Workshop on Online and Social Media Analytics held Monday in Incheon, South Korea. Both served as consultant for the project organised by AIBD and supported by RNW, Netherlands.
Setting goals, creating realistic plans and strategies, defining the audience and platform to use to meet your objectives, and determining how to measure results are critical requirements for success in creating a vibrant social media community.
“ You cannot engage effectively in social media without these steps; otherwise your efforts will lead to failure,” said Mr. Benjamin Dalmulder,, Team Manager for Digital Analytics and Search Engine Optimisation, and Ms Katarina Gomes, digital strategist, both of RNW Netherlands, during the regional Workshop on Online and Social Media Analytics held Monday in Incheon, South Korea. Both served as consultant for the project organised by AIBD and supported by RNW, Netherlands.
In setting goals, they urged broadcast companies and newsrooms to adopt the ‘SMART’ approach. ’S’ means that goals must be specific, simple and well-defined. ‘M’ requires that goals must be measurable and online tools are available for this purpose. ‘A’ for attainable demands that goals be realistic to meet targets. ‘R’ calls for goals to be realistic and relevant, and ’T’ requires goals to be time-bound, setting a realistic timeframe for meeting your goals.
Ms. Gomes recommended that in setting goals and social media plans all the staff assigned in social media should be involved to ensure ownership of the project. Such involvement, she said, can also generate innovative ideas in creating an engaged social media community.
“ Managers from other departments should also be heard so that everybody is on board in setting goals and strategies to achieve them,” she said.
Mr Dalmulder said to measure your social media engagement, there are analytics tools or verification tools such as Google Analytics and Facebook Insights that are available on line for free that can be relied upon.
Many companies are not aware of the potential of social media. In their experience at RNW, Ms. Gomes said social media generates up to 80% of traffic to its website. “ It’s an important platform and careful and systematic planning is critical,” she pointed out.
The workshop covered four sessions, namely; how to craft social media goals and key performance indicators, how to create an engaged social media community, social media and engagement analytics, and integrating social media analytics with other multimedia data.
The workshop consultants provided practical cases from RNW and Dutch social media in all the sessions held at the Song Do Convention Centre in Incheon, South Korea.
Steps for a Successful Social Media Community
Setting goals, creating realistic plans and strategies, defining the audience and platform to use to meet your objectives, and determining how to measure results are critical requirements for success in creating a vibrant social media community.
“ You cannot engage effectively in social media without these steps; otherwise your efforts will lead to failure,” said Mr. Benjamin Dalmulder,, Team Manager for Digital Analytics and Search Engine Optimisation, and Ms Katarina Gomes, digital strategist, both of RNW Netherlands, during the regional Workshop on Online and Social Media Analytics held Monday in Incheon, South Korea. Both served as consultant for the project organised by AIBD and supported by RNW, Netherlands.
Popularising Drones for News and Dramas
The use of drones or unmanned aerial vehicles (UAV) is increasingly becoming popular for content production on various media platforms. Drones have changed the ‘shooting environments’ in news and drama production, enriching content and viewers’ satisfaction. More broadcast stations are also beefing up their in-house capabilities for drone services.
These are some of the trends in content production that Mr James Ku, President of James Company Ltd,. Korea, highlighted in his presentation Monday during the workshop on ‘Using Drones for Production; A New Wave in Broadcast Content Production,” one of the five –pre-summit events leading to the Asia Media Summit to be held tomorrow in Inchon, Korea.
AIBD/IPPTAR Regional workshop on Training of Trainers
AIBD/PRD/ADPC/UNISDR In-Country Workshop on Climate Change and Disaster Risk Management
The In-Country Workshop on Climate Change and Disaster Risk Management was held in Bangkok from 30 to 31 March 2016. Our host and partner for this event was the Public Relations Department (PRD) of the Government of Thailand and the event was held at their headquarters. The Bangkok office of the Asian Disaster Preparedness Center (ADPC) and the United Nations Office for Disaster Risk Reduction (UNISDR) both provided resource persons to make this workshop possible. The workshop was attended by 28 producers, journalists and media officers from different departments in PRD.
Regional Workshop on Management and Digitisation of Audio-Video Archives
Asia-Pacific Institute for Broadcasting Development (AIBD) in collaboration with the Asia-Pacific Broadcasting Union (ABU) organised a one-day regional workshop on Management and Digitisation of Audio-Video Archives. The participants were from radio and television organisations, with experience in archiving of audio and video contents. The workshop was held on 29 February 2016 prior to the ABU Digital Broadcast Symposium in Kuala Lumpur, Malaysia.
HDTV Lighting Workshop at O’zbekiston MTRK
The expectations from the AIBD / O'zbekiston MTRK In-Country Workshop on HDTV Lighting, held from 12 to 16 Oct 2015 in Tashkent, were very high. And it was indeed a challenge to live up to these expectations. My attempt was to satisfy the needs of the trainees through classroom lectures, case studies, studio activities and examples.
Regional workshop on Engineering Fundamentals
Asia-Pacific Institute for Broadcasting Development (AIBD) in collaboration with the Asia-Pacific Broadcasting Union (ABU), organised a five-day regional workshop on Engineering Fundamentals for Broadcasters in Kuala Lumpur, Malaysia from 30 November to 4 December 2015.
How to Make an Impact with Every Programme: 21st Century Media Theories and Skills
The AIBD in collaboration with the Research and Training Institute (RTI) of the State Administration of Press, Publication, Radio, Film & Television (SAPPRFT), China organised this regional Workshop on How to Make an Impact with Every Programme: 21st Century Media Theories and Skills. The two weeks workshop started on 3rd December and will end on 14th December 2015 and is being held at the RTI campus in Beijing.
Mr Brandon Harry Oelofse from Radio Netherlands Training Center (RNTC) is conducting the workshop.
Sub-Regional workshop on Digital Radio Transmission
The Sub-Regional workshop on Digital Radio Transmission organised by AIBD in collaboration with Prasar Bharati and National Academy of Broadcasting and Multimedia (NABM) was held in New Delhi, India from 12 to 16 October 2015. The workshop was designed specifically for engineers and technicians involved in the operation and maintenance of Radio Broadcasting Stations.
In-Country workshop on HDTV Production
Asia-Pacific Institute for Broadcasting Development (AIBD) in collaboration with Korean Broadcasting System (KBS) and Radio Television Malaysia (RTM) organised a five day in-country workshop on HDTV Production for RTM technical and production staff. The participants were from the Production, Camera and Lighting department. The workshop was held from 5 to 9 October 2015 in Kuala Lumpur, Malaysia.