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Asia Media Summit 2022

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Training

>Training (Page 13)

AIBD, in collaboration with Lao National Radio, organised the 4-day workshop on new media, social media and radio production for staff from different media organisations in Laos capital Vientiane.

AIBD, in collaboration with Lao National Radio, organised the 4-day workshop on new media, social media and radio production for staff from different media organisations in Laos capital Vientiane.

Altogether there were 30 participants in the course, which took place between 11-14 June, at the Lao National Radio headquarters.

Phosy Keomanivong, Director General of LNR was present at the launch, along with Somsavath Phongsa, DDG of the MICT's Mass Media Department and Vorasack Pravongviengkham DDG of LNR.

International trainer Steve Ahern led the workshop.

The workshop was “a milestone for the journalists of the Lao PDR, at international level,” according to Director General Phosy.

The participants gained experience during the practical work of the course. They learnt a lot, including technology useful to their everyday work, planning their work, and team work.

The participants created two social media pages to showcase their work.

Lao Kitty TV

Radio Team AIBD

This workshop aimed and achieved the objectives to equip participants with skills in recording, editing and filing audio clips using smart phone and tablet technology plus appropriate native and third party apps used for radio production.

The ITU Regional Office for Asia and the Pacific says costs, enormity of task, lack of government support and cooperation among stakeholders, and ever evolving technologies remain as some of the challenges in the migration from analogue to digital in the region.

“Not only does the setup of infrastructure for digital but also carrying out a simulcast service for a given period involve a lot of money and resources. On top of these the need to subsidise set- top-boxes to masses is an additional burden,” said Mr Wisit Atipayakoon, Programme Officer of the ITU Regional Office for Asia and the Pacific, Bangkok before participants at the AIBD/ITU/ABU regional workshop on “Digital Terrestrial Broadcasting TV and Radio Policy and Transition,” on 5 June 2017 in Qingdao, China.

A winning strategy for radio stations must consider the listener, brand. Content and promotion.

They must learn to understand and love their listeners who, after all, decide the shape of their brand. “ Everything a radio station does in the air must be entertaining, useful, interesting to their listeners, and connecting to their heart, head and hand,” says Francis Currie, international radio consultant, trainer and coach, UK. Mr Currie spoke at the AIBD/Radiodays Europe/RCS Presummit workshop on “A Sound Future-Creating Engaging Content on all Platforms, held on 5 June 2017 in Qingdao, China. Some 31 participants from 16 countries in Asia-Pacific and Africa attended the workshop.

A new approach to deal with sensationalism and negativism in news that are increasingly turning off audiences and pushing them to trust media less and care less about the world is the application of constructive journalism. Constructive journalism can “ empower audiences to have an accurate view of the world and also learn about solutions, not just problems, what’s working and not just what’s not working” Mr Mark Egan, a mobile video specialist and faculty member of  EuroVision Academy, said,

Asia-Pacific Institute for Broadcasting Development (AIBD) in partnership with and the United Nations International Strategy for Disaster Reduction (UNISDR) and the Asian Disaster Preparedness Center (ADPC) held a media training workshop at the headquarters of Vietnam Television (VTV) in Hanoi, Vietnam, from 25 to 26 April 2017.

Twenty-seven participants from Vietnam Television (VTV) and Voice of Vietnam (VOV) attended the ‘In-Country Workshop on Climate Change and Disaster Risk Management for Broadcasters’.

A group of 16 broadcasters from around the South East Asian region came to Kuala Lumpur for a three day Smartphone workshop from March 13-15.

Participants learnt how to shoot video, frame shots and compose pictures, choose good lighting, and use their phone apps to best advantage. They also learnt about social media usage and how to file smartphone reports to many social media platforms.

During a practical exercise, course participants were sent out to gather reports for a news broadcast, using only their smartphones to capture, edit and file their stories.

Aiza, from RTM described the process:

Drama producers of the National Television and Radio Company (Uzbekistan MTRK) are advised to learn more about the rich culture of the People’s Republic of China.

Deputy Director General, International Cooperation Department of the State Administration of Press, Publication, Radio, Film & Television (SAPPRFT) Mr Yan Chengsheng believes with better understanding of the diverse culture of China, it would further strengthen the existing cordial bilateral relationships between the peoples of both countries.

AIBD and BBS organised an In-country workshop on Children’s TV programmes from 21 – 25 November 2016, in Thimphu, Bhutan, funded by the Norwegian Broadcasting Corporation (NRK). With 11 participating producers from Bhutan Broadcasting Corporation Services, this workshop mainly focused on dramatic content in Children’s programmes, the cultural, historical and language representations.