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February 2014


From 10 to 14 February 2014, an in-country workshop on Broadcast Management for Senior Managers was held in Kathmandu, Nepal, organised by AIBD, FES and hosted by Nepal Television (NTV).

From 10 to 14 February 2014, an in-country workshop on Broadcast Management for Senior Managers was held in Kathmandu, Nepal, organised by AIBD, FES and hosted by Nepal Television (NTV).

Thirteen veteran managers from Nepal TV and Radio Nepal participated in the 5-day workshop which focused on the core elements of successful management and programming strategies. The work experience of the participants ranged from 10 to over 30 years.

The TV market of Nepal is over-crowded, with 32 terrestrial TV stations plus more than 70 cable TV channels, most of which are foreign TV channels from India. NTV performs dual roles, a national TV established by the Government and a Public Services Broadcaster. Under such situation, NTV faces a dilemma between competing against commercial sectors for advertising revenue on the one hand and providing information and publicity for the public on the other hand. Both the staff from NTV and Radio Nepal was eager to seek for a magic formula to overcome the dilemma.

Dr. Kwai-yeung Cheung, Former Head of Training at Radio Television Hong Kong (RTHK) was the consultant of the workshop. During the workshop, he has interacted with the participants on many occasions. The participants were divided into three teams with members of different professionals, including staff from News, Engineering, Business and Administration Departments. It was a good mix. Whenever the consultant raised a question, the teams were able to generate different perspectives for discussion. Throughout the entire workshop, participants actively engaged in discussions and there was passion of the veterans, for example, when the consultant mentioned to the group the “magic formula” applied by the US local TV stations, the News Director of Radio, Mr. Khagendra Khatri said the day after that he had applied the “magic formula” in his newsroom. The consultant was very impressed that the participants could apply successful models in their daily operations, which is the spirit of the workshop: turn knowledge and skills into action.

General Manager of Nepal Television Mr. Laxman Humagain distributed the certificates to the participants at the closing ceremony.

For broadcast training institutions to be attuned and responsive to the demands of new media and social media, they need to form task forces that will facilitate exchange of trainers and experts, offer a more modularized and interactive type of training curriculum relevant to broadcasters’ needs and establish a web-based management protocol or a ‘brokerage’ of sort that facilitates generation of training data and regional exchanges and collaboration.

Day 2 - Tuesday, 25th February, 1400 - 1530

ICBT: Networking session

The session is exclusively devoted to provide opportunities for those participating for making direct contacts and interacting with those who have similar interests and issues in broadcast training to help build relations that will reap current or future benefits either individually or for collaborations for their broadcasting or training organisations.

Day 2 - Tuesday, 24th February, 0900 - 1030

Session 4: Effective Curriculum Models for Social Media-Based Training

Curriculum models for Internet and social media-based education and training call for appropriate learning environment, content materials and educational instruction based on learning objectives and learner needs. These must include design principles and implementation strategies that require flexibility, diversity, participation and dialogue, fieldwork, and project demonstration. Can broadcasters in Asia-Pacific adopt a one-size-fit-all curriculum model to facilitate training and learning?