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Asia Media Summit 2024

19TH ASIA MEDIA SUMMIT
The Asia Media Summit (AMS) is an annual international media conference organised by AIBD as its flagship event. Every year in consultation with the members, partners and various global media gurus, a theme guides the direction and delivery of the summit. Being a unique broadcasting event in Asia-Pacific, it attracts around 500 top-ranking broadcasters, decision makers, media professionals, regulators, scholars, and stakeholders from within and outside the region. Apart from plenary sessions and pre-summit workshops, Asia Media Summit also provides a platform for intergovernmental dialogues to uplift the benchmarks of the regional media industry.

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Asia Media Summit

>Asia Media Summit (Page 32)

EBU collaborates with AIBD and China Central Television (CCTV) to present their Master Class, an internationally recognized primary training format, on May 27-28. The theme for this Master Class edition is “Leading Change in the Newsroom”.

EBU collaborates with AIBD and China Central Television (CCTV) to present their Master Class, an internationally recognized primary training format, on May 27-28. The theme for this Master Class edition is “Leading Change in the Newsroom”.

The topic centers on the growing need for editorial rooms to be movers and shakers rather than responders to change. Challenges facing editors today include converging content on various media platforms, incorporating social media in news stories, injecting a creative spark into the workroom, and being able to give constructive feedback to staff. In the face of all this, the modern media landscape necessitates that editors be able to lead in implementing change in their organisation.

Media’s power is enormous in today’s society. It can facilitate public debate and discussion and shape public opinion. Its influence extends to its role in development, setting an agenda it deems relevant to nation building. A media with a capacity and interest to report issues on national strategies, social justice and inclusion, social progress, environmental sustainability, and enabling regulatory environment can create wealth in society, develop people’s potential to pursue creative and productive lives, and contribute towards equity and equality for all people.

[img_assist|nid=1662|title=|desc=|link=none|align=left|width=100|height=66]The Asia Media Summit has concluded  in Hanoi, contributing to a growing consensus that it was no longer business as usual for broadcasters in the battle for attention that has become more intense than ever in the digital world.

In his closing remarks, AIBD Director Yang Binyuan said the Summit has helped raise awareness and understanding among broadcasters of new and innovative ideas as well as opportunities offered by technological advances and multiple delivery platforms such as the web, mobile, and social media that will expand their audience reach, address strong competition and improve their products and services as well as business returns.

[img_assist|nid=1665|title=|desc=|link=none|align=left|width=100|height=67]To create a high performance culture in the broadcast industry, there is a need for management to communicate regularly with the employees, recognize and reward their initiative and endeavor, develop a lifelong mindset and build an employee ownership and confidence on what they are selling for the organization.

As broadcasting is a creative industry, management must be aware of individual needs, and develop a workplace wherein people have space to think, create and share comfortably.