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Asia Media Summit

>Asia Media Summit (Page 31)

Day 1 – Tuesday 24th May 2011, 1630 – 1800

Day 1 – Tuesday 24th May 2011, 1630 – 1800

Achieving the deliverables for the Millennium Development Goals has remained unsatisfactory. Efforts to address disasters and national emergencies, and the ill effects of climate change and forest denudation particularly in local communities have also been wanting. How can development stakeholders take full advantage of broadcasting and new media for development initiatives? What policies and strategies are critical to strengthen public service broadcasting, community broadcasting and multimedia centers in offering content more adequate to specific audiences? Are there success stories? How can broadcast and new media players make life a little better for billions of poor and marginalized people and victims of natural calamities?

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End of Session 3 and Session 4

Chairperson [img_assist|nid=1446|title=|desc=|link=none|align=center|width=67|height=100]

Ms Cait McMahon

Managing Director, Dart Centre for Journalism and Trauma-Asia Pacific, Australia

Cait McMahon has been Managing Director of the Dart Centre for Journalism and Trauma – Asia Pacific www.dartcentre.org since 2004. As a ‘trauma and journalism’ expert and psychologist she has worked within the media profession since 1988, and is the only Australian psychologist to be published in the area of trauma and the media profession. Cait is responsible for facilitating programmes across the AsPac region to promote ethical and thorough reporting of violence, disaster and tragedy in society.

Speakers  [img_assist|nid=1447|title=|desc=|link=none|align=center|width=86|height=100]

Mr Durwood Zaelke

President, Institute for Governance and Sustainable Development, USA

Durwood Zaelke is President and Founder of the Institute for Governance & Sustainable Development and Director of the Secretariat for the International Network for Environmental Compliance & Enforcement in Washington, DC and Geneva. His current work focuses on fast-action mitigation strategies to respond to abrupt climate change, including: reducing emissions of local air pollutants like black carbon, methane, and tropospheric ozone; mitigation of HFCs through the Montreal Protocol; and expanding biochar production.

   [img_assist|nid=1448|title=|desc=|link=none|align=center|width=70|height=100]

Mr Murtaza Solangi

Director General, Pakistan Broadcasting Corporation (PBC), Pakistan

Murtaza Solangi is Director General of Pakistan Broadcasting Corporation. He worked previously with Pakistan Television, BBC Radio and Television, and VOA radio, television and online in Washington, DC, USA. In June 2008, he returned to Pakistan to become Head of the national radio. He was one of the pioneer reporters who in 1991 launched The News International, an English daily. He is currently a member of the AIBD Executive Board and of the ABU Administrative Council. He is also an ABU VP.

  [img_assist|nid=1449|title=|desc=|link=none|align=center|width=85|height=100]

Ms Ann Quon

Principal Director, Asian Development Bank (ADB), Philippines

Ann Quon, Principal Director of the Department of External Relations at the Asian Development Bank (ADB), has over 20 years experience in international journalism and public relations. Prior to joining ADB, she worked as news and business anchor of CNN This Morning, Asia Tonight, and BizAsia for CNN Asia in Hong Kong She held several senior editorial positions at the South China Morning Post in Hong Kong.

Presentation

  [img_assist|nid=1450|title=|desc=|link=none|align=center|width=75|height=100]

Mr Arya Gunawan Usis

Advisor for Communication and Information, UNESCO Tehran Cluster Office, Iran

Arya Gunawan Usis is the Advisor for Communication and Information with UNESCO Tehran Cluster Office in Iran. He previously handled media development for UNESCO Jakarta for 10 years, and was involved in media development programmes covering a number of post-disaster situations, including in post-tsunami Aceh. Prior to joining UNESCO, he worked as a journalist for almost 15 years with the Jakarta-based Kompas daily newspaper, and the BBC World Service Indonesian Section based in London.

Presentation

Day 1 - Tuesday 24th May 2011, 1130 - 1230

With stiff competition and demanding audiences, broadcasters are using social media to generate content and create excitement that will attract and retain viewership. Twitter, Blippy, You Tube, Flickr, Blogs, MySpace and Facebook are changing how viewers are developing their own personal broadcast and getting engaged with media and the community. Are TV programmes, particularly in news and public affairs, adapting well to social media? What are some winning strategies to engage viewers who can now create their own content, read information and watch programmes on their own time? What are their implications?

Day 1 - Tuesday 24th May 2011, 1130 - 1230

With stiff competition and demanding audiences, broadcasters are using social media to generate content and create excitement that will attract and retain viewership. Twitter, Blippy, You Tube, Flickr, Blogs, MySpace and Facebook are changing how viewers are developing their own personal broadcast and getting engaged with media and the community. Are TV programmes, particularly in news and public affairs, adapting well to social media? What are some winning strategies to engage viewers who can now create their own content, read information and watch programmes on their own time? What are their implications?

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Day 1 - Tuesday 24th May 2011, 1030 - 1130

The changing media consumer behavior poses challenges to broadcasters to create and use content in new and increasingly innovative ways. Audiences want programmes that surprise and delight, and a mix of genres that will enhance their viewing experience. Local content is a key source for creative programmes. With multiple delivery platforms, viewers and listeners also expect interaction, conversation and engagement. What are some techniques and best practices to produce better content for large and targeted markets and for non-traditional platforms? What compelling content strategy is needed to create a global brand?

AIBD Director Yang Binyuan recently paid a visit to the Thai Public Broadcasting Service (Thai PBS) to contribute for successful preparations of the Asia Media Summit 2012, which will be hosted by Thai PBS in Bangkok May 28-30, 2012. The visit was fruitful as it laid a solid foundation for the preparations of AMS 2012 in Thailand and provided an opportunity for AIBD and Thai PBS to strengthen bilateral cooperation. Director Yang Binyuan also made courtesy calls to ITU Regional Office for Asia and the Pacific and UNESCO Bangkok office during the trip.

Preparations for the Asia Media Summit 2011, which will be hosted by the Voice of Vietnam (VOV) in Hanoi from May 23-25, 2011, are going smoothly and Hanoi is ready to welcome delegates from around the world to attend this important intellectual gathering and the biggest media event in Asia-Pacific.

AIBD Director Yang Binyuan paid an official visit recently to Hanoi to contribute for successful preparations of the Asia Media Summit 2011. The visit was very fruitful as it finalized most details of the AMS 2011 and provided an opportunity for AIBD and VOV to strengthen bilateral cooperation in the future.