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Asia Media Summit

>Asia Media Summit (Page 30)

Day 1 – Tuesday 24th May 2011, 0900 – 1000

Day 1 – Tuesday 24th May 2011, 0900 – 1000

Welcome Remarks [img_assist|nid=1563|title=|desc=|link=none|align=center|width=88|height=100]

Prof. Dr. Vu Van Hien

President, The Voice of Vietnam (VOV), Vietnam

Prof. Dr. Vu Van Hien has been the President of the Voice of Vietnam (VOV) since 2002. He has over 30 years experience in journalism. Before joining VOV, he was the Editor-in-chief of the Communist Review (theoretical and political agency of the Communist Party of Vietnam). He’s the author of several books on media and political theory. He also served as a member of the Party Central Committee (the 10th tenure) and Deputy to National Assembly (the 12th legislature).

Opening Remarks

Hon. Thoyyib Mohamed Waheed

President of AIBD General Conference & Minister of State for Tourism, Arts and Culture, Department of Information, Maldives

Hon. Thoyyib Mohamed is the State Tourism, Arts and Culture Minister of Maldives and the current President of the AIBD General Conference. He also chairs Maldives’ Marketing & PR Corporation in charge of marketing tourism and investment opportunities in the Maldives. He served as Vice-President of the South Asian Free Media Association and the President of the Maldives Media Association from 2007/8 December. He holds a Master of Arts in broadcast and film management, Bournemouth University, UK and a Bachelor of Arts in TV production from Charles Sturt University, Australia.

 Special Address  [img_assist|nid=1561|title=|desc=|link=none|align=center|width=67|height=100]

Mr Janis Karklins

Assistant Director-General, Communication and Information Sector, UNESCO

Janis Karklins is the Assistant Director-General for Communication and Information of UNESCO. He previously served as Latvian Ambassador to France, Andorra, Monaco and UNESCO, as well as the Permanent Representative of Latvia to the United Nations in Geneva. Prior to his Geneva post, he served as the Undersecretary of State in Latvia. He has an Engineering degree from the Riga Technical University in Latvia and attended an executive education program at the Hoover Institute, Stanford University, USA. He previously served as Chairman of the Governmental Advisory Committee of ICANN, former President of the Preparatory Committee of the Tunis Phase of the World Summit on the Information Society.

Keynote Address  [img_assist|nid=1576|title=|desc=|link=none|align=center|width=66|height=100]

Nguyen Thien Nhan

Deputy Prime Minister of the Socialist Rebublic of Vietnam

Video Message

Ban Ki-moon

UN Secretary-General

Closing Remarks [img_assist|nid=1564|title=|desc=|link=none|align=center|width=90|height=100]

Mr Yang Binyuan

Director, Asia-Pacific Institute for Broadcasting Development (AIBD)

Yang Binyuan is the Director of the Asia-Pacific Institute for Broadcasting Development (AIBD). He has 20 years of national and international experience in broadcasting and media management, having worked at China Radio International (CRI) in various capacities in the field of news and current affairs, sports, channel management and international cooperation. He was Head of Broadcast of the Beijing Organizing Committee for the Olympic Games (BOCOG). He holds a BA. Degree in History from Peking University.

[img_assist|nid=1556|title=|desc=|link=none|align=left|width=100|height=67]New technologies are pushing human resource trainers to enhance a new and positive attitude towards training and learning, and build various colorful courses that will engage the participants much more in an easy and costless way.

Ms. Natalie Labourdette, Head of the Training Department, European Broadcasting Union, said, “ We need to implement intelligent training, one that will identify the right tools including new technologies to enhance face to face training programs and similar tested capacity building initiatives for broadcasters,”

[img_assist|nid=1552|title=|desc=|link=none|align=left|width=100|height=67]AIBD’s capacity building programs for Asia-Pacific are under review and will expect critical changes to take advantage of the digital platforms.

“ The omnipresence of media and real-time velocity with which information is now disseminated have pushed AIBD to initiate fundamental changes to its human resource development initiatives,” AIBD General Conference President Thoyyib Mohamed Waheed said in his keynote address before the pre-summit Seminar on Capacity Building and Training Strategies in the Digital Media Landscape that started today in Hanoi.

[img_assist|nid=1502|title=|desc=|link=none|align=left|width=100|height=67]The successful implementation of the digital switchover set by 2020 will require a strong leadership of government, firm decision of analogue TV switch-off date, close cooperation of regulator and market parties, clear and timely regulatory framework and an adequate information and assistance to viewers.

Mr. Kim Kikwon, ITU Project Manager on Digital Broadcast TV, gave this message today to participants of the pre-summit seminar on ‘Strengthening the Digital Broadcasting Experience” at the Melia Hotel in Hanoi. He said countries must realize and manage the complexity of the switchover process.

Dr. Eun-Ju Kim, Regional Director of the ITU Regional Office for Asia and the Pacific, says there is much to be done to engage and assist Asia Pacific in implementing the switchover from analogue to digital, which is ongoing till 2020.

“ It is important for many countries in the region to prepare and act now to develop the digital roadmap and guidelines covering policy and regulation, economic and technical issues, “ she told participants during the opening ceremony this morning of the pre-summit seminar on ‘Strengthening the Digital Broadcasting Experience” at the Melia Hotel in Hanoi.

Day 2 - Wednesday 25th May 2011, 1600 - 1730

As broadcasting companies reposition themselves to meet the demands of the digital world, it is imperative that they adopt a continuous learning and talent approach, one that creates and builds a high performance culture. This requires examining capacity building initiatives for employees, defining current and future requirements, and initiating interventions critical to keep up and stay ahead of change. How can these organizations best manage its talent development programmes, succession plans and people engagement initiatives to retain top performers, foster a performance driven culture and drive business results? What are some best practices to allow the industry to benchmark.

Day 2 - Wednesday 25th May 2011, 1400 - 1530

Change is inevitable and unsettling as the broadcast industry manages diverse needs change will require in the digital world. Managing change calls for a new strategic mindset, right vision, leadership, and effective stakeholder engagement. Thoughtful planning and sensitive implementation are critical in determining failure or success. Are CEOs and managers ready and prepared for change? What do they want to achieve with change? How can broadcasters empower their people to understand change and engage them in accelerating and implementing it with minor disruption?

Delegates from more than 50 countries and regions across the globe have begun to arrive in Hanoi to participate in the Asia Media Summit 2011 and some seven pre-summit seminars and workshops.

The Voice of Vietnam (VOV), AMS host, has set up a welcome desk at the Noi Bai International Airport, manned by VOV staff and volunteer students from Hanoi University to assist arriving delegates and provide information about Hanoi and the AMS.

Day 2 - Wednesday 25th May 2011, 1130 - 1230

Digital technology is paving the way for bigger storage, and better utilization and distribution of audio-visual materials in the broadcasters’ archives. Maximizing their value through various digital sharing mechanisms can generate additional revenues and impact. Such sharing exposes broadcasters to a wide array of content across the globe, thereby contributing towards enhancing quality standards in content, production and fostering strategic partnership. Broadcasters can also tap social media that has led to a ‘sharing culture,’ the broadcast of audience’ thoughts and activities. Where and how should broadcasters start pursuing digital sharing? What are some best practices?

Day 2 - Wednesday 25th May 2011, 0900 - 1130

In the radically changing market, the broadcast industry is identifying new and better ways to ensure growth, viability and sustainability. The presence of personal video recorders, fixed and mobile broadband as well as multiple media platforms are impacting TV advertising revenues. So are the economic uncertainties and consumer behaviors that are favoring time-shifted and on-demand content. As the digital transformation continues to expand and escalate, can traditional revenue streams be depended upon significantly? Will hybrid combinations of advertising and subscription approaches be viable? Is there a ‘one-size-fits-all’ strategy for the broadcast industry to grow and ensure sustainability?