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Asia Media Summit 2022

Government of Republic of Fiji is parterning with AIBD for upcoming first-ever virtual Asia Media Summit from 23-26 May 2022.

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May 2012

Building authority, honesty, trust, credibility, and a sense of mission are some of the values public service broadcasters need to sustain their existence and growth in the fast changing media landscape.

Building authority, honesty, trust, credibility, and a sense of mission are some of the values public service broadcasters need to sustain their existence and growth in the fast changing media landscape.


At the Summit’s plenary session today (May 30, 2012) on “ Public Service Broadcasting: A New Approach, a New Beginning,” Lord Michael Williams, International Trustee of the BBC, UK, said BBC has stayed at the top of its game because it holds to its values of impartiality, accuracy and trust.

As broadcasters across the globe are facing testing times ahead, both in funding terms and in adapting to changing technology and an evolving media landscape. He said his message is to consider BBC’s experience “to be grounded in our fundamental mission and values.”

Mr. Sun Wei, Director of International Channel Shanghai of the Shanghai Media Group, talked about sharing local and global cultures critical for building a media organization’s strength and authority.

Ms. Sally-Ann Wilson, Secretary General of the Commonwealth Broadcasting Association, emphasized relevance and trust as values for public service broadcasters.

“Public service may not need new beginnings and new approaches, but a renewal and a refocus on the important values they need to nurture,” she said.

Day 2 - Tuesday, 30th May, 1100 - 1230

Session 5: Harnessing Social Media and Content Delivery

Facebook, YouTube, and blogs, among others, have empowered more citizens to create, produce and distribute content to a wider audience. Users are increasingly conversing and engaging as a consumer, creator and producer of information. What can traditional broadcasters learn from their online counterpart? How should broadcasters prioritize acquisition and operations of web-based and mobile technologies and turn them into effective platforms for interactive dialogue? How can mobile, web, iPad and social media improve media’s sustainability in the context of development?

Day 2 - Tuesday, 30th May, 0900 - 1030

Session 4: Public Service Broadcasting: A New Approach, A New Beginning

What should the mandate of public service broadcasting (PSB) be in a fast changing media landscape? In Asia-Pacific, PSB remains at various stages of development, increasingly confronted by financial stability, editorial independence, and issues of autonomy in content creation, management, finance and administration. Is it still a viable alternative to serve the public’s needs and interests? What can management pursue to expand and sustain viewership, introduce new business models and ensure more independence in its operations?

Day 2 - Tuesday, 30th May, 1600 - 1730

Session 6: Towards A Stronger Public Trust in Media

Through good journalism, distinctive and entertaining content, and professional management, media aims to build and sustain public trust, a key element in empowering media better serve the ends of development and promote business sustainability. In Asia-Pacific, is public trust in media increasing or waning? How can media enhance its credibility and integrity? Will more regulation, deregulation or self-regulation work to enhance public trust in media? Are social media platforms enhancing public trust in traditional media?

Day 1 - Tuesday, 29th May, 1600 - 1730

Parallel Session 3: Women and Children Issues: Is Media Doing Enough?

Violence, abuse, inequality and discrimination against millions of women and children across the globe remain a hindrance to efforts to make their life a little better. The damage to these victims is staggering, its impact a menace to development and society. Is media doing enough to address the deadly crime of violence and abuse against women and children? Is it reporting enough to deal with inequality and discrimination as well as the advancement of women in today’s society? Can social media and citizen journalism help?

Day 1 - Tuesday, 29th May, 1600 - 1730

Parallel Session 2: Building Sustainable ‘Small’ Radio and TV Stations

‘Small’ radio and TV stations are increasingly playing a pivotal role in informing and educating the public in many developing countries in Asia-Pacific. Given limited resources and competition, they seek ways to build and sustain their operations. Is there one-size-fits all strategy to achieve this goal? What business models and programming strategies can they pursue? Will tapping mobile and the web make a difference?

Day 1 - Tuesday, 29th May, 1600 - 1730

Parallel Session 1: 2003 Bangkok Declaration: What Next?

In May 2003, the 1st Conference of Ministers of Information and Broadcasting from Asia-Pacific was held in Bangkok to identify how public service broadcasting in the region could respond to the changing media environment. It served as a thematic debate and regional preparatory meeting for the World Summit on Information Society held in Geneva in 2003. The conference produced the 2003 Bangkok Declaration that offered recommendations to address challenges of media globalization, cultural diversity, viability of public service broadcasting, information divide and human resource development.