Pre-summit of Master Class

EBU collaborates with AIBD and China Central Television (CCTV) to present their Master Class, an internationally recognized primary training format, on May 27-28. The theme for this Master Class edition is “Leading Change in the Newsroom”.

EBU collaborates with AIBD and China Central Television (CCTV) to present their Master Class, an internationally recognized primary training format, on May 27-28. The theme for this Master Class edition is “Leading Change in the Newsroom”.

The topic centers on the growing need for editorial rooms to be movers and shakers rather than responders to change. Challenges facing editors today include converging content on various media platforms, incorporating social media in news stories, injecting a creative spark into the workroom, and being able to give constructive feedback to staff. In the face of all this, the modern media landscape necessitates that editors be able to lead in implementing change in their organisation.