Dr. Eun-Ju Kim, Regional Director of the ITU Regional Office for Asia and the Pacific, says there is much to be done to engage and assist Asia Pacific in implementing the switchover from analogue to digital, which is ongoing till 2020.
“ It is important for many countries in the region to prepare and act now to develop the digital roadmap and guidelines covering policy and regulation, economic and technical issues, “ she told participants during the opening ceremony this morning of the pre-summit seminar on ‘Strengthening the Digital Broadcasting Experience” at the Melia Hotel in Hanoi.
Dr. Eun-Ju Kim, Regional Director of the ITU Regional Office for Asia and the Pacific, says there is much to be done to engage and assist Asia Pacific in implementing the switchover from analogue to digital, which is ongoing till 2020.
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“ It is important for many countries in the region to prepare and act now to develop the digital roadmap and guidelines covering policy and regulation, economic and technical issues, “ she told participants during the opening ceremony this morning of the pre-summit seminar on ‘Strengthening the Digital Broadcasting Experience” at the Melia Hotel in Hanoi.
Some 70 participants from 20 countries across the globe are participating in the two-day workshop, organized by AIBD, ABU and ITU.
Dr. Kim stressed the need for all digital stakeholders – broadcasters, regulators, government officials, manufacturers, suppliers, retailers and consumers – to work together to ensure a successful digital migration. This involves making them aware of the benefits digital technology generates, among them, more efficient use of the spectrum, better audio and video quality, provision for a variety of enhanced services and applications, enhanced competition and wide consumer choice and increased increased n transmission possibilities.
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She said the ITU has launched several activities in Asia-Pacific in facilitating the switchover, including a survey of the current regional situation of digital broadcasting, adaptation of the guidelines to the region, development of a digital roadmap for selected beneficiaries, DTTB online training and joint workshops and seminars with AIBD and ABU.
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AIBD Director Yang Binyuan called on participants to share experiences in the digital migration and engage in close collaboration to ensure a smooth transition. In thanking ITU for its support, Mr. Binyuan said AIBD is offering critical focus on activities to promote the digital migration in the region.
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Mr. Luu Vu Hai, Director General of Authority of Broadcasting and Electronic Information of Vietnam’s Ministry of Information and Communication, also spoke at the opening ceremony and said the government has put much attention in drafting policies to promote digital technology in the country. He said Vietnam is eyeing 2020 as its timetable for full implementation of the digital switchover.
Much to be Done in Digital Migration
Dr. Eun-Ju Kim, Regional Director of the ITU Regional Office for Asia and the Pacific, says there is much to be done to engage and assist Asia Pacific in implementing the switchover from analogue to digital, which is ongoing till 2020.
“ It is important for many countries in the region to prepare and act now to develop the digital roadmap and guidelines covering policy and regulation, economic and technical issues, “ she told participants during the opening ceremony this morning of the pre-summit seminar on ‘Strengthening the Digital Broadcasting Experience” at the Melia Hotel in Hanoi.
SESSION 8: Creating a High Performance Culture
Day 2 - Wednesday 25th May 2011, 1600 - 1730
As broadcasting companies reposition themselves to meet the demands of the digital world, it is imperative that they adopt a continuous learning and talent approach, one that creates and builds a high performance culture. This requires examining capacity building initiatives for employees, defining current and future requirements, and initiating interventions critical to keep up and stay ahead of change. How can these organizations best manage its talent development programmes, succession plans and people engagement initiatives to retain top performers, foster a performance driven culture and drive business results? What are some best practices to allow the industry to benchmark.
SESSION 7: Winning Strategies to Manage Change
Day 2 - Wednesday 25th May 2011, 1400 - 1530
Change is inevitable and unsettling as the broadcast industry manages diverse needs change will require in the digital world. Managing change calls for a new strategic mindset, right vision, leadership, and effective stakeholder engagement. Thoughtful planning and sensitive implementation are critical in determining failure or success. Are CEOs and managers ready and prepared for change? What do they want to achieve with change? How can broadcasters empower their people to understand change and engage them in accelerating and implementing it with minor disruption?
Hanoi Welcomes AMS Delegates
Delegates from more than 50 countries and regions across the globe have begun to arrive in Hanoi to participate in the Asia Media Summit 2011 and some seven pre-summit seminars and workshops.
The Voice of Vietnam (VOV), AMS host, has set up a welcome desk at the Noi Bai International Airport, manned by VOV staff and volunteer students from Hanoi University to assist arriving delegates and provide information about Hanoi and the AMS.
SESSION 6: Towards a Culture of Digital Sharing in Asia-Pacific and Beyond
Day 2 - Wednesday 25th May 2011, 1130 - 1230
Digital technology is paving the way for bigger storage, and better utilization and distribution of audio-visual materials in the broadcasters’ archives. Maximizing their value through various digital sharing mechanisms can generate additional revenues and impact. Such sharing exposes broadcasters to a wide array of content across the globe, thereby contributing towards enhancing quality standards in content, production and fostering strategic partnership. Broadcasters can also tap social media that has led to a ‘sharing culture,’ the broadcast of audience’ thoughts and activities. Where and how should broadcasters start pursuing digital sharing? What are some best practices?
SESSION 5: Approaches for Growth and Sustainability
Day 2 - Wednesday 25th May 2011, 0900 - 1130
In the radically changing market, the broadcast industry is identifying new and better ways to ensure growth, viability and sustainability. The presence of personal video recorders, fixed and mobile broadband as well as multiple media platforms are impacting TV advertising revenues. So are the economic uncertainties and consumer behaviors that are favoring time-shifted and on-demand content. As the digital transformation continues to expand and escalate, can traditional revenue streams be depended upon significantly? Will hybrid combinations of advertising and subscription approaches be viable? Is there a ‘one-size-fits-all’ strategy for the broadcast industry to grow and ensure sustainability?
SESSION 3: Technology Innovations: Driving Broadcasting to New Horizons
Day 1 - Tuesday 24th May 2011, 1130 - 1230
With stiff competition and demanding audiences, broadcasters are using social media to generate content and create excitement that will attract and retain viewership. Twitter, Blippy, You Tube, Flickr, Blogs, MySpace and Facebook are changing how viewers are developing their own personal broadcast and getting engaged with media and the community. Are TV programmes, particularly in news and public affairs, adapting well to social media? What are some winning strategies to engage viewers who can now create their own content, read information and watch programmes on their own time? What are their implications?
SESSION 2: Embracing Social Media: Impact on Television (with presentations)
Day 1 - Tuesday 24th May 2011, 1130 - 1230
With stiff competition and demanding audiences, broadcasters are using social media to generate content and create excitement that will attract and retain viewership. Twitter, Blippy, You Tube, Flickr, Blogs, MySpace and Facebook are changing how viewers are developing their own personal broadcast and getting engaged with media and the community. Are TV programmes, particularly in news and public affairs, adapting well to social media? What are some winning strategies to engage viewers who can now create their own content, read information and watch programmes on their own time? What are their implications?
Three Warm Receptions for AMS Participants
A lot of local warmth and hospitality from Vietnam await participants of the Asia Media Summit 2011 in Hanoi.
On 23 May 2011, the President of Vietnam Television, Mr. Tran Binh Minh, requests the pleasure of delegates at a welcome reception at 7:00 pm at the Sheraton Hotel, 11 Xuan Dieu, in Hanoi.