A Decade of Innovation & Disruption: Impact on Broadcasters

 

AIBD Regional Webinar on 5G

A Decade of Innovation & Disruption: Impact on Broadcasters

25 March 2021 (Thursday)

1pm MYT (GMT +8)

Registration Link >> https://bit.ly/3bNlxqG

Background

5G, the 5th Generation mobile network, is designed to connect virtually everyone and everything together including machines, objects and devices in the Internet of Things (IoT). This 5G wireless technology is meant to deliver higher multi-Gbps peak data speeds, ultra-low latency, more reliability, massive network capacity, increased availability and a more uniform user experience to more users.

It is all about high speed, low latencies and massive connectivity. It has been deployed in more than 35 plus countries with the heavy deployment in Korea, China and America. 5G is everywhere but do we know how users, business, cities, the media and broadcast industry use 5G?

How does the 5G-evolution, the latest global wireless standard, benefit the society at large? How can it impact the economy as a whole and in particular, the broadcast and media industry?

 

AIBD is organising a webinar for its members, especially the traditional broadcasters to understand the capabilities of 5G, what are the challenges and opportunities of living and working with 5G and what does the evolution of 5G wireless technology hold for everybody and in particular, the broadcast and media industry that can enable an even more intelligently connected future.

 

Mr Chetan Sharma, a leading strategist in the mobile and data industry from the United States (US) and highly sought after for his accurate predictions, independent insights and actionable recommendations, will introduce to us the topic of 5G, share his insights on the latest evolution in 5G, challenges and expectations. His session will be followed with a moderated panel discussion in the area of what 5G holds for the future of broadcasting.

 

Objectives

This workshop aims to help us to understand 5G, see what it means to the broadcast & media users and how its evolution going to benefit us. The participants will grasp what is there, can and cannot be done for the broadcast industry, made aware of what is the possible 5G contribution and understand the right way of using it.

 

Content:

1. Welcome Remark: Director AIBD, Ms Phliomena Gnanapragasam

 

2. Keynote Address: Chairman MCMC (Tentative)

 

3. Presentation by Mr Chetan:5G- A Decade of Innovation & Disruption

i) What is 5G and its features, capabilities and use cases?

ii) Potential of 5G for Broadcast, media and entertainment industries

iii) How 5G could improve quality of experience for media audiences?

 

4. Short Video Presentation(EBU)- 5G Opportunities for Broadcasters by Mr Darko Ratkaj, Senior Programme Manager, EBU & The Chair of the Working Group ITU-R Task Group 6/1

 

5. Moderated Discussion on 5G – Impact on Broadcasters

 

Panel Speakers:

i) Mr Chetan Sharma, CEO, Chetan Sharma Consulting

ii) Mr Aamir Riaz, Programme Officer, Digital Network Infrastructure and Emergency Telecom, ITU Regional Office for Asia & the Pacific

iii) Mr Parag Naik, Co-Founder & CEO, Saankhya Labs

iv) Mr Tomas Lamanauskas, Partner, Envision Associates

 

6. Question & Answer Session

 

7. Moderator:

 

Dr Amal Punchihewa

 

Expected Outcome: 5 Take always

 

i) Awareness on how 5G can facilitate high bit rate video services as demand by services such as UHD

ii) Understanding that 5G can facilitate contribution networks for broadcasting

iii) Awareness that 5G can serve niche unicast services for media and

Entertainment

iv) Awareness that 5G would be capable of supporting AR/VR immersive and interactive media services

v) Awareness that 5G can perform narrowcasting at a location such as a sports venue

 

Recommended Profile of Participants

• Top and Senior Management
•  Regional Broadcasters from Television, Radio and New Media
• Technologists and Engineers, Producers, Editors and Content Creators
• Telcos operators
• Ability to express and write in English fluentl