The Regional Workshop on Social Media for Development was held on 30 June – 2 July 2014 in Incheon, Republic of Korea and was attended by AIBD Programme Manager Saqib Sheikh. The workshop was organised by the United Nations Asian and Pacific Training Centre for Information and Communication Technology for Development (UN-APCICT) and was attended by over 40 experts in various fields of development, including the government sector, media broadcasting, disaster risk relief and reduction, agriculture and ICT.
The Regional Workshop on Social Media for Development was held on 30 June – 2 July 2014 in Incheon, Republic of Korea and was attended by AIBD Programme Manager Saqib Sheikh. The workshop was organised by the United Nations Asian and Pacific Training Centre for Information and Communication Technology for Development (UN-APCICT) and was attended by over 40 experts in various fields of development, including the government sector, media broadcasting, disaster risk relief and reduction, agriculture and ICT.
The three-day event featured a number of panel discussions, presentations and case studies from notable social media figures, both within the Korean industry and internationally. On the first day, participants were given an introduction to social media and its effects on society and governance.
The second day delved into social media applications in various development roles, such as disaster relief and public communications.
The final day featured a group discussion on strategies to develop a full social media for development (SM4D) policy for both UN-APCICT and participating organisations.
The workshop was also used as a platform to launch the latest module 11 in UN-APCICT’s Academy of ICT Essentials for Government Leaders on Social Media for Development, announced by UN-APCICT Director Dr. Hyeun-Suk Rhee. The document is intended as a guide for policymakers and government officials in UN-APCICT members countries to understand and incorporate social media in their policies towards sustainable development.
UN-APCICT Regional Workshop on Social Media for Development
The Regional Workshop on Social Media for Development was held on 30 June – 2 July 2014 in Incheon, Republic of Korea and was attended by AIBD Programme Manager Saqib Sheikh. The workshop was organised by the United Nations Asian and Pacific Training Centre for Information and Communication Technology for Development (UN-APCICT) and was attended by over 40 experts in various fields of development, including the government sector, media broadcasting, disaster risk relief and reduction, agriculture and ICT.
AIBD/FES Publication “Media Ethics in the Age of Social Media”
One of the highlights of the pre-summit events of the Asia Media Summit 2014 in Jeddah, Saudi Arabia is the launch of the AIBD/FES publication “Media Ethics in the Age of Social Media” during the opening of the pre-summit workshop on the same theme on 5 May 2014.
AIBD/VON In-country Workshop on Performance Management
AIBD together with Voice of Nigeria (VON) holds a five day in-country workshop on Performance Management for Corporate Planning and Evaluation which commenced on 28 April 2014 with the aim of identifying the objectives that are needed to be affirmed and refined, along with the initiatives to be put in place in order to meet the aspirations of Voice of Nigeria.
AIBD/NRK/FBC In-country Workshop on Children’s TV Programmes
From 17 to 21 March 2014, I had the pleasure of chairing an in-country workshop on children’s TV programmes organised in Fiji by AIBD and supported by NRK for 9 participants of Fiji Broadcasting Corporation (FBC). FBC TV is rather new - only 2 years old and with relatively small - but very enthusiastic staff.
Training Approaches in the New Media Environment
For broadcast training institutions to be attuned and responsive to the demands of new media and social media, they need to form task forces that will facilitate exchange of trainers and experts, offer a more modularized and interactive type of training curriculum relevant to broadcasters’ needs and establish a web-based management protocol or a ‘brokerage’ of sort that facilitates generation of training data and regional exchanges and collaboration.
Effective Curriculum Models for Social Media Training
Any effective curriculum models for social media-based training must start with the audience and an understanding of what motivates them towards social media and related interactions.
Don’t Alienate Your Audience
Know your audience more.
Max Villandre, Publishing Director, IGN ASIA, Malaysia advised broadcasters to engage with their audiences, saying they have alienated themselves from viewers and listeners, and this may result in losing them more.
An Interactive Workshop in Phnom Penh
From 13 to 17 January 2014, an in-country workshop on Broadcast Management for Senior Managers was held in Phnom Penh, Cambodia, organised by AIBD, FES and the Ministry of Information.
Acquisition and Programming Strategy for TV
The annual Asia TV Forum (ATF)’s Entertainment Content Market for buyers and sellers was held at the Marina Bay Sands, Singapore from 3 – 6 December 2013. In conjunction with ATF, AIBD and the French Government organized a four-day regional workshop on Acquisition and Programming Strategy for TV from 2 – 5 December 2013 in Singapore.
IPPTAR/AIBD Regional Workshop on Disaster Risk Reduction
The Regional Workshop on Disaster Risk Reduction organised by the Tun Abdul Razak Broadcasting and Information Institute (IPPTAR) and AIBD was held in Kuala Lumpur, Malaysia from 16 to 18 December 2013. The workshop brought 12 participants from broadcast organisations in Brunei, Cambodia, Laos, Malaysia, Myanmar, Thailand and Vietnam.