Any effective curriculum models for social media-based training must start with the audience and an understanding of what motivates them towards social media and related interactions.
Any effective curriculum models for social media-based training must start with the audience and an understanding of what motivates them towards social media and related interactions.
It’s not just the curriculum, but the method and practice of teaching/learning must transform to embrace these ‘social norms’ … sort of like “Education 2.0”.
Adding a social media platform to “old world” teaching approaches will not work.
These are some of the approaches that Mr. Azhar Azib, Founder/Principal of Rawonion Decisions, Singapore suggested in his presentation during the session on ‘Effective Curriculum Models for Social Media-Based Training’ at the 2nd International Conference on Broadcast Training on 25 February 2014 in Kuala Lumpur, Malaysia.
As a marketer and management consultant, Mr. Azib recommended possible models. These are:
- Authentic (teaching/learning) processes that take advantage of what teachers and their students already do in real life. They are tweeting or blogging or sharing on Facebook. Sometimes they are doing so in selective circles, but the tools are designed to be open (not closed and controlled like an LMS) and membership is open to any and all interested parties.
- Control desired by educators and administrators will cripple engagement. The strength of a social tool is its use in social and informal contexts. Take those away and you have a formal and boring curriculum.
- Design tasks/activities so that content, skills and/or attitudes are learnt as they engage socially. Sometimes the learning happens as they interact; sometimes it happens after.
- Learners benefit by extending their network beyond ‘class and faculty’.
- Gamification: Fun, clear goals, achievement oriented, strategy + creativity
To succeed, he said educators and curriculum designers must understand dynamics of social media and its ‘inhabitants’. Participants must be ‘digital natives’ and the curriculum must promote or require active engagement – sharing, collaboration.
“Participants must see benefit of extended networking and must promote a culture of peer review, including feedback, and comments,” he added.
Effective Curriculum Models for Social Media Training
Any effective curriculum models for social media-based training must start with the audience and an understanding of what motivates them towards social media and related interactions.
Don’t Alienate Your Audience
Know your audience more.
Max Villandre, Publishing Director, IGN ASIA, Malaysia advised broadcasters to engage with their audiences, saying they have alienated themselves from viewers and listeners, and this may result in losing them more.
An Interactive Workshop in Phnom Penh
From 13 to 17 January 2014, an in-country workshop on Broadcast Management for Senior Managers was held in Phnom Penh, Cambodia, organised by AIBD, FES and the Ministry of Information.
Acquisition and Programming Strategy for TV
The annual Asia TV Forum (ATF)’s Entertainment Content Market for buyers and sellers was held at the Marina Bay Sands, Singapore from 3 – 6 December 2013. In conjunction with ATF, AIBD and the French Government organized a four-day regional workshop on Acquisition and Programming Strategy for TV from 2 – 5 December 2013 in Singapore.
IPPTAR/AIBD Regional Workshop on Disaster Risk Reduction
The Regional Workshop on Disaster Risk Reduction organised by the Tun Abdul Razak Broadcasting and Information Institute (IPPTAR) and AIBD was held in Kuala Lumpur, Malaysia from 16 to 18 December 2013. The workshop brought 12 participants from broadcast organisations in Brunei, Cambodia, Laos, Malaysia, Myanmar, Thailand and Vietnam.
Broadcast Management Training at TVRI
Southeast Asian countries have become the new growth region heralding rapid socio-economic progress and advancement. Indonesia is no exception, fast-growing and becoming a stronger regional and global player. Broadcasting organisations will need to adopt new initiatives and develop leadership styles to ride these waves of change and deliver programmes and information to the viewers and listeners in line with the ever-changing needs and aspirations of a new type of audience that is more educated, informed not to mention demanding.
AIBD/Prasar Bharati/STI (T) Sub-regional Workshop on Satellite Communication
The sub-regional workshop on satellite communication organised by AIBD in collaboration with Prasar Bharati and STI (T) was held in New Delhi, India from 2 to 6 December 2013. The workshop aims to provide an overview of the issues and underlying communication principles associated with satellite communication in broadcasting to broadcast engineers and technicians.
AIBD / RTM In-country Workshop on Training of Trainers
New and diverse technological developments are impacting the media landscape and broadcast organizations in many ways. New delivery platforms, media products and services, enhanced audience expectations and financial as well as structural changes etc. are posing various challenges for the broadcast organizations. Well equipped and trained human resources are valuable assets for the organizations to meet these challenges.
Training on Digital Broadcasting Technologies and Implementation
International Telecommunication Union (ITU) and the Telecom Regulatory Authority of India (TRAI) is organising training on “Digital Broadcasting Technologies and Implementation” from 5-7 Febuary 2014 in New Delhi, India.
Workshops on Children’s TV Programmes at TVK and RTB
This autumn I had the pleasure of conducting 2 in-country workshops on “Children’s TV Programmes” organized by AIBD with the support of NRK. The first workshop was held in Phnom Penh, Cambodia, hosted by National Television of Cambodia (TVK) from 14 to 18 October with a group of 12 participants. Then I conducted the second activity with 11 participants from Radio Television Brunei (RTB) in Bandar Seri Begawan, Brunei from 4 to 9 November 2013.
