The14th AIBD General Conference recently approved three AIBD projects that will beef up the capability of the Institute’s workforce, improve current services to members, and expand memberships to new media industries.
The first project is a new initiative called AIBD Annual Media Research (AAMR) that will provide basic data collection and preliminary analysis subject to further deliberation from resource persons and speakers during the Summit.
It seeks collaboration with some 24 training and research institutions of member countries as well as international partners.
The14th AIBD General Conference recently approved three AIBD projects that will beef up the capability of the Institute’s workforce, improve current services to members, and expand memberships to new media industries.
The first project is a new initiative called AIBD Annual Media Research (AAMR) that will provide basic data collection and preliminary analysis subject to further deliberation from resource persons and speakers during the Summit.
It seeks collaboration with some 24 training and research institutions of member countries as well as international partners.
Its first topic will deal with the theme of the Asia Media Summit 2016 focused on media content issues. The output will be published before the AMS and made available to the Summit which will take place in Incheon, Korea from 24-26 May 2016.
AIBD Director, Mr Chang Jin said the organisation will work out a framework plan for this research project very soon.
The second project is the secondment programme aimed at enhancing knowledge sharing among members in a unique way.
Working professionals from member organisations will be attached to AIBD as secondees for a period of two years. They will be exposed to the working styles of multiple member countries in a multi-cultural environment.
Secondees with training expertise in radio programming, TV engineering and research projects are to be prioritised for recruitment.
Starting this year, AIBD will process and accept three secondees. They will assist programme managers in designing projects aligned with AIBD’s vision, mission and objectives. They will also help determine members’ training needs, identify resource teams for technical training as well as funding sources, and prepare cost estimates and exercise budgetary control.
During the secondment period, the secondee’s mother organisation will maintain the secondee’s regular salary while AIBD provides funds for accommodation, meals, local transportation, utility expenses, group insurance policy and an annual leave for 15 days.
From this initiative, AIBD hopes to gain added perspective from secondees.
The third project deals with the expansion of the AIBD membership amidst developments in the media landscape.
Confined to members from the broadcast industry in the past, AIBD proposed to include new media companies in its recruitment campaign. To date, AIBD has 34 full members and 66 affiliate member organisations, representing 48 countries and regions.
“Among our membership, there’s not a single new media company. Very few, if any, government organisations related to new media are represented,” Chang Jin told the AIBD General Conference during its session on 19 August 2015.
He said it’s high time that the AIBD takes new media into its agenda and welcomes organisations related to new media into our Institute, a proposal the GC approved.
AIBD’s New Initiatives in 2015-16
The14th AIBD General Conference recently approved three AIBD projects that will beef up the capability of the Institute’s workforce, improve current services to members, and expand memberships to new media industries.
The first project is a new initiative called AIBD Annual Media Research (AAMR) that will provide basic data collection and preliminary analysis subject to further deliberation from resource persons and speakers during the Summit.
It seeks collaboration with some 24 training and research institutions of member countries as well as international partners.
AIBD Eyes More Quality In-Country Training Workshops
Mr Chang Jin, AIBD Director, says the Institute is eyeing more quality training and in-country workshops in its bid to offer better services to members and attract new members.
During the last 12 months, Director Chang Jin reported to the AIBD Executive Board that the Institute implemented 27 training activities benefitting close to 700 broadcasters from 46 countries and regions.
These activities covered various fields such as new media and social media, management, children/gender/youth, digitisation, production and training of trainers, among others.
China and Iran Host 2 Key AIBD Events
China and Iran have accepted to host two important AIBD activities taking place in 2016 and 2017.
The State Administration of Press, Publications, Radio, Film and TV, China (SAPPRFT) has tentatively decided to host the Asia Media Summit in 2017, likely to be held outside Beijing.
However, it will need final approval from China’s central government before preparations for the Summit can begin.
This will be the third time China will host the AMS, the first happened in Macau and the second in Beijing in 2010.
AIBD Supports More Women Participation in Media
UNESCO has urged broadcasters to put more focus on allowing greater women participation in media and on ensuring the safety of working journalists in Asia-Pacific.
A 2015 study by UNESCO, International Federation of Journalists and UN Woman shows that only 28% of women belong to the media workforce and much less at the decision-making level in the region.
On safety of journalists, UNESCO data indicates that a working journalist is killed every week and 90% of the crime is left unpunished.
AIBD’s Annual Performance Report
AIBD has successfully implemented its programme activities and initiatives during the last 12 months, notably the Asia Media Summit 2015 in Kuala Lumpur and the 27 training activities benefitting close to 700 broadcasters from 46 countries and regions in Asia-Pacific and beyond.
It has also pursued close collaboration with governments, international, regional and national broadcasting organisations, among them, the Tun Abdul Razak Broadcasting Information Institute of Malaysia (IPPTAR), Arab States Broadcasting Union (ASBU), Norwegian Broadcasting Corporation, ITU, ABU, EBU, CCTV and FES.
Catching Up with Trends and Changes in the Broadcast Landscape
Broadcast organisations need to catch up with trends in the fast-changing media landscape to be able to better serve its modern audiences, particularly young consumers of old and new media.
They must also pay special attention to their corporate social responsibility in educating their audiences, and promoting media ethics and media literacy in today’s digital world.
Beefing up AIBD Marketing Efforts
The AIBD Strategic Plan Team (SPT) wants institutions in Asia and beyond to know more about the Institute’s programmes and achievements as part of efforts to recruit new members and better serve its current members.
AIBD currently has 34 full members and 66 affiliate member organisations, representing 48 countries and regions.
The SPT has endorsed the Secretariat’s efforts, among others, to beef up dissemination of the AMS proceedings and achievements to its members and partners.
Dart’s 2015 Ochberg Fellowship
The Dart Centre Asia-Pacific is providing two expense-paid fellowships to Australian and regional mid-career journalists who want to develop knowledge Dart Centre for Journalism and Trauma of emotional trauma to improve coverage of violence and disaster.
Fellowships are open to media professionals from all modes of reporting with at least five years of journalism experience.
The Asia Pacific Fellows will join ten or more European, American and Latin American journalists at an intensive week-long program of seminars and discussions held at Columbia University in New York City.
Korea to host AMS 2016
Korea promises that the next Asia Media Summit to be held in Seoul from 24 - 26 May 2016 will be a fruitful, exciting and meaningful event.
AIBD President Urges Broadcasters to Embrace Social Media
The 12th Asia Media Summit formally opened on 26 May 2015 in Kuala Lumpur, Malaysia, focused on the important role social media plays in transforming broadcasting into a stronger platform fit for now and the future