Ms. Poonam Sharma, Director of Singapore MediaGuru, urged broadcasters to relearn the art of good storytelling, and stressed that winning in today’s multimedia landscape means not only creating a story that is relevant and interactive, and one that provokes and engages audiences, but also delivering or executing it creatively.
Ms. Poonam Sharma, Director of Singapore MediaGuru, urged broadcasters to relearn the art of good storytelling, and stressed that winning in today’s multimedia landscape means not only creating a story that is relevant and interactive, and one that provokes and engages audiences, but also delivering or executing it creatively.
She said technology can enhance content production and urged producers to use them effectively to execute a good story. “Journalists now are using drones to tell a different perspective of a news story and that makes a big difference”, she said.
Speaking before participants to the 3rd International Conference on Broadcast Training in Kuala Lumpur, Ms. Poonam cited another level of viewer engagement with broadcasters that is the practice of some journalists to break a news story on social media even before airing the same in the mainstream TV news programme. Such approach, she said, creates interest among users and draws a bigger audience when the story is finally aired on the TV screen.
Ms. Keiko Bang, CEO and Founder of Bang Singapore, also spoke at the conference on shifting audience preferences and behaviours, stressing that the future of content is big data.
She also said that women are driving social media now and hence content, which have an impact on both old and new media. In the United States, for instance, she cited how the central figures in many TV programs have highlighted various roles of women, from being a judge, president, to even being in prison.
In her presentation, she said communities who share common interests are increasingly becoming passionate and organised, and spending money. As a result, “they are wielding massive power with content makers, affecting the outcome of shows, characters, action, co-opting and transforming copyright, and ultimately affecting politics”, she said.
Art of Good Storytelling
Ms. Poonam Sharma, Director of Singapore MediaGuru, urged broadcasters to relearn the art of good storytelling, and stressed that winning in today’s multimedia landscape means not only creating a story that is relevant and interactive, and one that provokes and engages audiences, but also delivering or executing it creatively.
Future of Broadcasting
The future of broadcasting lies not only in producing creative content that is relevant, innovative, and engaging, but also in adopting formats that keep pace with the demands of various platforms and shifting audience preferences.
Creating Impact: Media in Today’s Society
Media’s power is enormous in today’s society. It can facilitate public debate and discussion and shape public opinion. Its influence extends to its role in development, setting an agenda it deems relevant to nation building. A media with a capacity and interest to report issues on national strategies, social justice and inclusion, social progress, environmental sustainability, and enabling regulatory environment can create wealth in society, develop people’s potential to pursue creative and productive lives, and contribute towards equity and equality for all people.
A Successful Asia Media Summit in Hanoi
[img_assist|nid=1662|title=|desc=|link=none|align=left|width=100|height=66]The Asia Media Summit has concluded in Hanoi, contributing to a growing consensus that it was no longer business as usual for broadcasters in the battle for attention that has become more intense than ever in the digital world.
In his closing remarks, AIBD Director Yang Binyuan said the Summit has helped raise awareness and understanding among broadcasters of new and innovative ideas as well as opportunities offered by technological advances and multiple delivery platforms such as the web, mobile, and social media that will expand their audience reach, address strong competition and improve their products and services as well as business returns.
TV Content Development with French Expertise
TV CONTENT FORMATS DEVELOPMENT
Inspiration – Creativity - Innovation
In the framework of our collaboration with the French Ministry of Foreign Affairs and the Regional Audiovisual Attaché based in Singapore at the French embassy, the AIBD has set up in 2009 a 3-year plan dedicated to TV content development only.2010 is the 2nd year of the plan offering 4 regional workshops.
All over the year 2010, professionals from VTV (Vietnam), MCOT (Thailand), GMA (Philippines), SCTV (Indonesia) and Media Prima (Malaysia) have explored how to design and produce short TV programme, Youth TV Programme, Entertainment TV Programme and Variety Show.
Challenges to Public Service Broadcasting
The media landscape in Bhutan offers many opportunities as well as challenges for those involved in reform. For a country which introduced television as recently as 1999, and which until a couple of years ago had only one (state-owned) newspaper, the spurt in media-related activity, especially since the advent of popular democracy in 2008, has been striking. It is not surprising, therefore, that attention has now turned to strengthening public service broadcasting in this Himalayan idyll.