Malaysia – The Asia Pacific Institute for Broadcasting Development (AIBD) and FINAS Malaysia have joined forces to address the pressing issues facing the creative content industry. During a special session at the 19th Asia Media Summit 2024, experts from both organisations convened to discuss the opportunities and challenges presented by digitalisation and intellectual property protection.

Recognising the urgent need to safeguard creative works in the digital age, the session explored strategies to combat piracy and ensure that content creators receive fair compensation for their efforts. Participants discussed the importance of international cooperation and legal frameworks to protect intellectual property rights and foster a thriving creative ecosystem.

By bringing together industry leaders and policymakers, AIBD and FINAS have taken a significant step towards addressing the challenges faced by the creative content industry in the Asia Pacific region. The insights gained from this partnership will inform future initiatives and help to ensure the continued growth and relevance of this dynamic sector.