AIBD Webinar on Sales & Marketing in Commercial Broadcast

The emergence of new technology provided new and more efficient ways of producing and broadcasting content. With it came the need to make it more sustainable and it subsequently prompted opportunities for multiple revenue streams.

Commercial Broadcast became the main income stream universally and in recent times have evolved to many platforms. While this evolution allowed for the use of various modes of facilitating income generation, this also poses the prerequisite to continuously evaluate and improve broadcast product and services in order to make it marketable with industry demands.

Many Free-To-Air broadcast stations in fact, rely mostly on the sale of Air time and Outside Broadcast Services to generate the income. In order for broadcasters to thrive, they must be sustainable. This webinar looks to explore relevant broadcast sales and marketing avenues and strategies and give an opportunity for open dialogue on how to stay relevant in order to achieve that.

The AIBD welcomes you all to a 2 hour session on Sales & Marketing in Commercial Broadcast!

Practitioners , content makers, and any interested persons can join and participate.

Register now and book a spot for Wednesday , 27th March2024, at 2pm Malaysia Time.

Register here:

https://forms.gle/AN4HabVAd5W9RLGT8

or simply scan the QR code in the E-Banner.

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