Ms Nathalie Labourdette, Head of the European Broadcasting Union (EBU) Academy, urged executives from the media industry to develop future winning strategies and new visions to meet the needs of the fast changing media landscape.

“Media leaders should be fit for the future to drive innovation and change in the industry”, Ms Labourdette said during the opening of the AIBD/EBU Academy Master Class on Leadership in the 4th Industrial Revolution in Siem Reap, Cambodia from 10-11 June 2019.

In her brief remarks, she said the Master Class on Leadership forms part of a mini-MBA the EBU Academy conducts for top media executives across the globe. The program aims at building skills to implement broadcasters’ strategy for the future, understand the latest major developments in media and discover new opportunities, as well as develop leadership skills.

The EBU Academy has organised six editions since 2014, with the participation of 120 top managers from 25 countries.

Ms Labourdette said the program contains three modules: Module 1 discusses a digital mindset that covers latest trends in strategic business thinking, platform strategy for social media and new competitors from the dot.com sector, and applying models to create value at each level of a service business.

Module 2 looks at the business mindset, examining specific needs of millennial customers, how media companies gain inspiration and building leadership skills.

Module 3 focuses on becoming an “intrapreneur’ to drive innovation inside the organisation and developing methods to visit an organisation’s own future.

According to Ms Labourdette, the program partners with two of the world’s top business schools, IESE Business School, University of Navarra, Spain and UCLA Anderson School of Management.