Day 1 – Tuesday 24th May 2011, 1130 – 1230
With stiff competition and demanding audiences, broadcasters are using social media to generate content and create excitement that will attract and retain viewership. Twitter, Blippy, You Tube, Flickr, Blogs, MySpace and Facebook are changing how viewers are developing their own personal broadcast and getting engaged with media and the community. Are TV programmes, particularly in news and public affairs, adapting well to social media? What are some winning strategies to engage viewers who can now create their own content, read information and watch programmes on their own time? What are their implications?
Day 1 – Tuesday 24th May 2011, 1130 – 1230
With stiff competition and demanding audiences, broadcasters are using social media to generate content and create excitement that will attract and retain viewership. Twitter, Blippy, You Tube, Flickr, Blogs, MySpace and Facebook are changing how viewers are developing their own personal broadcast and getting engaged with media and the community. Are TV programmes, particularly in news and public affairs, adapting well to social media? What are some winning strategies to engage viewers who can now create their own content, read information and watch programmes on their own time? What are their implications?
[swf file=”videos/session1-2.flv” othervars=”image=video_thumbs/4268/video-thumb-for-4268-4.jpg”]
End of Session 1 and beginning of session 2.
| Chairperson | [img_assist|nid=1431|title=|desc=|link=none|align=center|width=77|height=100] |
Dr Eun-Ju Kim Regional Director, International Telecommunication Union (ITU), Regional Office for Asia and the Pacific, Thailand Dr. Eun-Ju Kim is Regional Director of International Telecommunication Union (ITU) Regional Office for Asia and the Pacific in Thailand for some 40 Member States. She had served several posts at the ICO Global Communications and the London City University in the UK as well as ex-MoC in the Republic of Korea. She earned two Masters and Ph. Degrees from the Seoul National University in R. O. Korea and the London City University in the UK. |
| Speakers | [img_assist|nid=1432|title=Rajendra Shende|desc=|link=none|align=center|width=81|height=100] | Mr Rajendra Shende
Head OzonAction Branch, United Nations Environment Programme (UNEP) Rajendra M. Shende is Paris based UN Diplomat and Head of the OzonAction Branch in the United Nations Environment Programme. He is engaged in providing capacity building and technology support to more than 146 developing countries for the elimination of use of Ozone Depleting Substances and green house gases. A graduate from the Indian Institute of Technology (IIT) Bombay, he is a recipient of the USEPA Award for the Climate Protection and part of the IPCC team that won Nobel Peace Prize Award. |
| [img_assist|nid=1433|title=|desc=|link=none|align=center|width=75|height=100] | Mr Saed J. Abu-Hijleh
Director, Center for Global Consciousness Nablus, Palestine Saed J. Abu-Hijleh is a Palestinian human geographer, poet, and radio show host, and currently a lecturer of political and environmental geography at An-Najah National University in Nablus, Palestine. He is the Founder & Director of the Center for Global Consciousness (CGC), an independent media and cultural exchange institute dedicated to building bridges between Palestine and the world. |
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| [img_assist|nid=1434|title=|desc=|link=none|align=center|width=67|height=100] |
Mr Tony Choi Managing Director, TFD Advisory, Korea Tony Choi is the Managing Director of TFD Advisory. He has long been with telecommunications, media and technology sector as a policy architect and practitioner. He has served as the assistant secretary to the President of Korea for ICT policy coordination and policy counsel with a mobile service company in Korea. He is one of the pioneers of Korea Broadband Superhighway Initiative and has been regularly involved in TMT policies formulation. |
SESSION 2: Embracing Social Media: Impact on Television (with presentations)
Day 1 - Tuesday 24th May 2011, 1130 - 1230
With stiff competition and demanding audiences, broadcasters are using social media to generate content and create excitement that will attract and retain viewership. Twitter, Blippy, You Tube, Flickr, Blogs, MySpace and Facebook are changing how viewers are developing their own personal broadcast and getting engaged with media and the community. Are TV programmes, particularly in news and public affairs, adapting well to social media? What are some winning strategies to engage viewers who can now create their own content, read information and watch programmes on their own time? What are their implications?
Three Warm Receptions for AMS Participants
A lot of local warmth and hospitality from Vietnam await participants of the Asia Media Summit 2011 in Hanoi.
On 23 May 2011, the President of Vietnam Television, Mr. Tran Binh Minh, requests the pleasure of delegates at a welcome reception at 7:00 pm at the Sheraton Hotel, 11 Xuan Dieu, in Hanoi.
List of Delegates AMS2012
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SESSION 1: Creative and Innovative Ways to Create & Use Content
Day 1 - Tuesday 24th May 2011, 1030 - 1130
The changing media consumer behavior poses challenges to broadcasters to create and use content in new and increasingly innovative ways. Audiences want programmes that surprise and delight, and a mix of genres that will enhance their viewing experience. Local content is a key source for creative programmes. With multiple delivery platforms, viewers and listeners also expect interaction, conversation and engagement. What are some techniques and best practices to produce better content for large and targeted markets and for non-traditional platforms? What compelling content strategy is needed to create a global brand?
Thai PBS to Host AMS 2012
AIBD Director Yang Binyuan recently paid a visit to the Thai Public Broadcasting Service (Thai PBS) to contribute for successful preparations of the Asia Media Summit 2012, which will be hosted by Thai PBS in Bangkok May 28-30, 2012. The visit was fruitful as it laid a solid foundation for the preparations of AMS 2012 in Thailand and provided an opportunity for AIBD and Thai PBS to strengthen bilateral cooperation. Director Yang Binyuan also made courtesy calls to ITU Regional Office for Asia and the Pacific and UNESCO Bangkok office during the trip.
Hanoi Ready for AMS 2011
Preparations for the Asia Media Summit 2011, which will be hosted by the Voice of Vietnam (VOV) in Hanoi from May 23-25, 2011, are going smoothly and Hanoi is ready to welcome delegates from around the world to attend this important intellectual gathering and the biggest media event in Asia-Pacific.
AIBD Director Yang Binyuan paid an official visit recently to Hanoi to contribute for successful preparations of the Asia Media Summit 2011. The visit was very fruitful as it finalized most details of the AMS 2011 and provided an opportunity for AIBD and VOV to strengthen bilateral cooperation in the future.
AMS Registration Open
[img_assist|nid=600|title=|desc=|link=none|align=left|width=100|height=88]Asia Media Summit 2011
"Digital Media Everywhere: Repositioning Broadcasting"
24 - 25 May 2011, Hanoi, Vietnam
The registration for the AMS 2011 is now closed.
AMS Call for Paper Deadline Extended
[img_assist|nid=600|title=|desc=|link=none|align=left|width=100|height=88]Asia Media Summit 2011"Digital Media Everywhere: Repositioning Broadcasting"24 - 25
AMS 2011 – Call for Papers
[img_assist|nid=600|title=|desc=|link=none|align=left|width=100|height=88]
The Asia Media Summit 2011, organised by the Asia-Pacific Institute for Broadcasting Development (AIBD) and hosted by The Voice of Vietnam (VOV) will be held at Melia Hotel, Hanoi, Vietnam, from 24 to 25 May 2011.
The AIBD would like to invite interested potential speakers to submit an abstract as part of our Call for Papers. The deadline for submission of Abstract is 15 February 2011.
Asia Media Summit 2011
[img_assist|nid=600|title=|desc=|link=none|align=left|width=100|height=88]Asia Media Summit 2011
"Digital Media Everywhere: Repositioning Broadcasting"
24 - 25 May 2011, Hanoi, Vietnam
The Asia-Pacific Institute for Broadcasting Development (AIBD) is pleased to announce the 8th Asia Media Summit, to be held at Melia Hotel, Hanoi, Vietnam, from 24 to 25 May 2011.