Day 1 – Tuesday 24th May 2011, 1130 – 1230
With stiff competition and demanding audiences, broadcasters are using social media to generate content and create excitement that will attract and retain viewership. Twitter, Blippy, You Tube, Flickr, Blogs, MySpace and Facebook are changing how viewers are developing their own personal broadcast and getting engaged with media and the community. Are TV programmes, particularly in news and public affairs, adapting well to social media? What are some winning strategies to engage viewers who can now create their own content, read information and watch programmes on their own time? What are their implications?
Day 1 – Tuesday 24th May 2011, 1430 – 1600
As the broadcast industry migrates to digital, it is seeing technology shifts and innovations that impact audience reach, content production, and business models. Multiple delivery platforms are offering broadcasters new ways to interact and engage with audiences. How prepared are broadcasters in tapping technology innovations such as IPTV, open Internet television, HDTV, 3DTV, and mobile television? Is TV going to be the web or vice versa? Which one is appropriate and cost effective? Which one delivers maximum outputs?
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End of Session 2 and beginning of Session 3
| Chairperson | [img_assist|nid=1439|title=|desc=|link=none|align=center|width=66|height=100] |
Mr Sharad Sadhu Director, Technical Department, Asia-Pacific Broadcasting Union (ABU) Sharad Sadhu is the Director of the ABU Technical Department. He joined the ABU in 1993 as a Senior Engineer and took up his present position in 2007. Sharad has been instrumental in developing a strong base for the spectrum management and regulation activities in the ABU, and in introducing mobile and ICT technologies. He has more than 40 years’ experience covering all areas of TV and radio broadcast engineering. |
| Speakers |
[img_assist|nid=1440|title=|desc=|link=none|align=center|width=66|height=100] |
Mr Kwak, Duk-Hoon CEO and President, Educational Broadcasting System (EBS), Koreaons Environment Programme (UNEP) Dr. Kwak, Duk Hoon is the President & CEO of Korea Educational Broadcasting System (EBS). He previously served as the Vice President of Korean Broadcasters Association (KBA) and Chairman of Smart Learning Forum in Korea. He was also Chairman of the Consultative Body of Information Techniques for Universities from the Ministry of Education, Science and Technology. One of his many published books is “The Understanding of Ubiquitous”. |
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[img_assist|nid=1441|title=|desc=|link=none|align=center|width=78|height=100] |
Dr Sanggil Lee Research Fellow, Technical Research Institute, Korean Broadcasting System, Republic of Korea Dr Sanggil Lee has been working for Technical Research Institute, KBS since 1983. He was responsible for the Technical Research Institute as an Executive Director from April 2008 to June 2010. He contributed to various R&D fields – teletext, digital broadcasting, multimedia broadcasting, sports effecting system, and so on. He was a visiting researcher at NHK, Japan in 1995, and ATTC (Advanced Television Test Center), USA in 2000. He is also a Vice President of Korean Society of Broadcast Engineers, which is an academic organization. |
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| [img_assist|nid=1442|title=|desc=|link=none|align=center|width=100|height=75] |
Dr Kazuyoshi Shogen Executive Research Engineer, NHK Science and Technology Research Laboratories, Nippon Hoso Kyokai (NHK), Japan Kazuyoshi Shogen is Executive Research Engineer in NHK Science and Technology Research Laboratories. Since 1982, he was engaged in research on broadcasting satellite system, especially on contoured beam antennas for Japanese direct broadcasting satellites. In 1998-2003, he worked at the NHK Engineering Administration Department on media planning and international affairs working with ABU, ITU-R and APT. In 2003, he was transferred to his current post. He previously served as chairman of the ABU Technical Committee and vice chairman of the ITU-R SG6 WP6S. |
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| [img_assist|nid=1444|title=|desc=|link=none|align=center|width=75|height=100] |
Ms Kathryn S Brown Strategic Development, Commercial Radio Australia Kathryn Brown is Digital Project Manager for Commercial Radio Australia’s technical advisory committee to further develop the DAB+ platform and assist in developing the technical framework to continue the roll out of digital radio services in Australia. Kath works with retailers, manufacturers, the automotive industry and mobile phone handset manufacturers to introduce DAB+ into phones and cars. Kath has worked in newspapers and radio for most of her career. |
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| [img_assist|nid=1445|title=|desc=|link=none|align=center|width=100|height=100] |
Mr Tran Nam Trung Chairman and CEO of VTV Broadcom, Vietnam Tran Nam Trung is Chairman and CEO of VTV Broadcom, a company focused on new technology for Vietnam Television as well as for the Vietnam market. He served in various capacities in VTV: IT programmer, Head of IT Applicant Department of Technical Production Center, and Director of Broadcast and Telecomm Service Center. In June 2010, he was appointed Chairman and CEO of VTV Broadcom. He is a PhD Candidate at the Vietnam Post Telecom Institute. |
SESSION 3: Technology Innovations: Driving Broadcasting to New Horizons
Day 1 - Tuesday 24th May 2011, 1130 - 1230
With stiff competition and demanding audiences, broadcasters are using social media to generate content and create excitement that will attract and retain viewership. Twitter, Blippy, You Tube, Flickr, Blogs, MySpace and Facebook are changing how viewers are developing their own personal broadcast and getting engaged with media and the community. Are TV programmes, particularly in news and public affairs, adapting well to social media? What are some winning strategies to engage viewers who can now create their own content, read information and watch programmes on their own time? What are their implications?
SESSION 2: Embracing Social Media: Impact on Television (with presentations)
Day 1 - Tuesday 24th May 2011, 1130 - 1230
With stiff competition and demanding audiences, broadcasters are using social media to generate content and create excitement that will attract and retain viewership. Twitter, Blippy, You Tube, Flickr, Blogs, MySpace and Facebook are changing how viewers are developing their own personal broadcast and getting engaged with media and the community. Are TV programmes, particularly in news and public affairs, adapting well to social media? What are some winning strategies to engage viewers who can now create their own content, read information and watch programmes on their own time? What are their implications?
Three Warm Receptions for AMS Participants
A lot of local warmth and hospitality from Vietnam await participants of the Asia Media Summit 2011 in Hanoi.
On 23 May 2011, the President of Vietnam Television, Mr. Tran Binh Minh, requests the pleasure of delegates at a welcome reception at 7:00 pm at the Sheraton Hotel, 11 Xuan Dieu, in Hanoi.
List of Delegates AMS2012
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SESSION 1: Creative and Innovative Ways to Create & Use Content
Day 1 - Tuesday 24th May 2011, 1030 - 1130
The changing media consumer behavior poses challenges to broadcasters to create and use content in new and increasingly innovative ways. Audiences want programmes that surprise and delight, and a mix of genres that will enhance their viewing experience. Local content is a key source for creative programmes. With multiple delivery platforms, viewers and listeners also expect interaction, conversation and engagement. What are some techniques and best practices to produce better content for large and targeted markets and for non-traditional platforms? What compelling content strategy is needed to create a global brand?
Thai PBS to Host AMS 2012
AIBD Director Yang Binyuan recently paid a visit to the Thai Public Broadcasting Service (Thai PBS) to contribute for successful preparations of the Asia Media Summit 2012, which will be hosted by Thai PBS in Bangkok May 28-30, 2012. The visit was fruitful as it laid a solid foundation for the preparations of AMS 2012 in Thailand and provided an opportunity for AIBD and Thai PBS to strengthen bilateral cooperation. Director Yang Binyuan also made courtesy calls to ITU Regional Office for Asia and the Pacific and UNESCO Bangkok office during the trip.
Hanoi Ready for AMS 2011
Preparations for the Asia Media Summit 2011, which will be hosted by the Voice of Vietnam (VOV) in Hanoi from May 23-25, 2011, are going smoothly and Hanoi is ready to welcome delegates from around the world to attend this important intellectual gathering and the biggest media event in Asia-Pacific.
AIBD Director Yang Binyuan paid an official visit recently to Hanoi to contribute for successful preparations of the Asia Media Summit 2011. The visit was very fruitful as it finalized most details of the AMS 2011 and provided an opportunity for AIBD and VOV to strengthen bilateral cooperation in the future.
AMS Registration Open
[img_assist|nid=600|title=|desc=|link=none|align=left|width=100|height=88]Asia Media Summit 2011
"Digital Media Everywhere: Repositioning Broadcasting"
24 - 25 May 2011, Hanoi, Vietnam
The registration for the AMS 2011 is now closed.
AMS Call for Paper Deadline Extended
[img_assist|nid=600|title=|desc=|link=none|align=left|width=100|height=88]Asia Media Summit 2011"Digital Media Everywhere: Repositioning Broadcasting"24 - 25
AMS 2011 – Call for Papers
[img_assist|nid=600|title=|desc=|link=none|align=left|width=100|height=88]
The Asia Media Summit 2011, organised by the Asia-Pacific Institute for Broadcasting Development (AIBD) and hosted by The Voice of Vietnam (VOV) will be held at Melia Hotel, Hanoi, Vietnam, from 24 to 25 May 2011.
The AIBD would like to invite interested potential speakers to submit an abstract as part of our Call for Papers. The deadline for submission of Abstract is 15 February 2011.