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Asia Media Summit 2024

19TH ASIA MEDIA SUMMIT
The Asia Media Summit (AMS) is an annual international media conference organised by AIBD as its flagship event. Every year in consultation with the members, partners and various global media gurus, a theme guides the direction and delivery of the summit. Being a unique broadcasting event in Asia-Pacific, it attracts around 500 top-ranking broadcasters, decision makers, media professionals, regulators, scholars, and stakeholders from within and outside the region. Apart from plenary sessions and pre-summit workshops, Asia Media Summit also provides a platform for intergovernmental dialogues to uplift the benchmarks of the regional media industry.

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Asia Media Summit

>Asia Media Summit (Page 33)

Delegates from more than 50 countries and regions across the globe have begun to arrive in Hanoi to participate in the Asia Media Summit 2011 and some seven pre-summit seminars and workshops.

The Voice of Vietnam (VOV), AMS host, has set up a welcome desk at the Noi Bai International Airport, manned by VOV staff and volunteer students from Hanoi University to assist arriving delegates and provide information about Hanoi and the AMS.

Delegates from more than 50 countries and regions across the globe have begun to arrive in Hanoi to participate in the Asia Media Summit 2011 and some seven pre-summit seminars and workshops.

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The Voice of Vietnam (VOV), AMS host, has set up a welcome desk at the Noi Bai International Airport, manned by VOV staff and volunteer students from Hanoi University to assist arriving delegates and provide information about Hanoi and the AMS.

AIBD Director Yang Binyuan who arrived in Hanoi yesterday said conference preparations have gone smoothly and thanked VOV for all its assistance in ensuring the Summit’s success. He said the conference has become an important event with no less than the United Nations Secretary General delivering a video message to all participants during its inaugural ceremony on 24 May 2011.

More than 500 delegates will attend the two-day Summit on 24-15 May 2011.

With the theme: “ Digital Media Everywhere: Repositioning Broadcasting, “ the Summit will focus on identifying and pursuing strategies in technology, content production, management performance and business models, among others. It will feature eight plenary sessions and more than 40 speakers from across the globe.

Delegates from more than 50 countries and regions across the globe have begun to arrive in Hanoi to participate in the Asia Media Summit 2011 and some seven pre-summit seminars and workshops.

The Voice of Vietnam (VOV), AMS host, has set up a welcome desk at the Noi Bai International Airport, manned by VOV staff and volunteer students from Hanoi University to assist arriving delegates and provide information about Hanoi and the AMS.

Day 2 - Wednesday 25th May 2011, 1130 - 1230

Digital technology is paving the way for bigger storage, and better utilization and distribution of audio-visual materials in the broadcasters’ archives. Maximizing their value through various digital sharing mechanisms can generate additional revenues and impact. Such sharing exposes broadcasters to a wide array of content across the globe, thereby contributing towards enhancing quality standards in content, production and fostering strategic partnership. Broadcasters can also tap social media that has led to a ‘sharing culture,’ the broadcast of audience’ thoughts and activities. Where and how should broadcasters start pursuing digital sharing? What are some best practices?

Day 2 - Wednesday 25th May 2011, 0900 - 1130

In the radically changing market, the broadcast industry is identifying new and better ways to ensure growth, viability and sustainability. The presence of personal video recorders, fixed and mobile broadband as well as multiple media platforms are impacting TV advertising revenues. So are the economic uncertainties and consumer behaviors that are favoring time-shifted and on-demand content. As the digital transformation continues to expand and escalate, can traditional revenue streams be depended upon significantly? Will hybrid combinations of advertising and subscription approaches be viable? Is there a ‘one-size-fits-all’ strategy for the broadcast industry to grow and ensure sustainability?

Day 1 - Tuesday 24th May 2011, 1130 - 1230

With stiff competition and demanding audiences, broadcasters are using social media to generate content and create excitement that will attract and retain viewership. Twitter, Blippy, You Tube, Flickr, Blogs, MySpace and Facebook are changing how viewers are developing their own personal broadcast and getting engaged with media and the community. Are TV programmes, particularly in news and public affairs, adapting well to social media? What are some winning strategies to engage viewers who can now create their own content, read information and watch programmes on their own time? What are their implications?

Day 1 - Tuesday 24th May 2011, 1130 - 1230

With stiff competition and demanding audiences, broadcasters are using social media to generate content and create excitement that will attract and retain viewership. Twitter, Blippy, You Tube, Flickr, Blogs, MySpace and Facebook are changing how viewers are developing their own personal broadcast and getting engaged with media and the community. Are TV programmes, particularly in news and public affairs, adapting well to social media? What are some winning strategies to engage viewers who can now create their own content, read information and watch programmes on their own time? What are their implications?

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Day 1 - Tuesday 24th May 2011, 1030 - 1130

The changing media consumer behavior poses challenges to broadcasters to create and use content in new and increasingly innovative ways. Audiences want programmes that surprise and delight, and a mix of genres that will enhance their viewing experience. Local content is a key source for creative programmes. With multiple delivery platforms, viewers and listeners also expect interaction, conversation and engagement. What are some techniques and best practices to produce better content for large and targeted markets and for non-traditional platforms? What compelling content strategy is needed to create a global brand?

AIBD Director Yang Binyuan recently paid a visit to the Thai Public Broadcasting Service (Thai PBS) to contribute for successful preparations of the Asia Media Summit 2012, which will be hosted by Thai PBS in Bangkok May 28-30, 2012. The visit was fruitful as it laid a solid foundation for the preparations of AMS 2012 in Thailand and provided an opportunity for AIBD and Thai PBS to strengthen bilateral cooperation. Director Yang Binyuan also made courtesy calls to ITU Regional Office for Asia and the Pacific and UNESCO Bangkok office during the trip.