Who will survive and grow as broadcasters face digital stresses brought about by the speed of technological advances, audience fragmentation and changing viewing behavior, and the challenges of strong competition?
Mr. Herve Michel, Deputy Director, International Affairs, France Televisions, France, said the key to success is mastering programming, and developing strong brands.
Who will survive and grow as broadcasters face digital stresses brought about by the speed of technological advances, audience fragmentation and changing viewing behavior, and the challenges of strong competition?
Mr. Herve Michel, Deputy Director, International Affairs, France Televisions, France, said the key to success is mastering programming, and developing strong brands.
“ As a European media pundit put it recently: content is king and brands are king’s boss: brands offer strong landmarks in our fragmented digitized world,” he said.
Mr. Michel spoke during the plenary session on ‘Approaches for Growth and Sustainability” held on the second day of the Asia Media Summit 2011 in Hanoi.
As the traditional broadcasters prepare for implementation of the digital switchover, he expressed optimism over the future of television. He cited as reasons for his positive outlook the growing level of viewership particularly in the European market, accessibility to more channels operated by traditional networks, and the strategy of traditional broadcasters to keep control of their audience by controlling the future means of alternative signal distribution like on-demand platforms, mobile phone services and IPTV.
Professor Li Ruigang, President of Shanghai Media Group (SMG), China, also spoke at the session, showcasing the company’s initiatives to reposition its place it in the digital world. He said SMG has become a full media service provider and highlighted that the TV Store is at the center of its reinvention. This TV Store contains large volume of content and applications, providing intelligent search and drama audiences can use, and effective TV pay scheme.
He also pointed out that SMG has repurposed its content production to provide new content and create a new media experience.
In his presentation, Mr. Ruigang showed how media consumption has evolved in China. Audiences view traditional media as well as other media distribution platforms. They access not only from home and office, but anywhere. With the introduction of intelligent terminals, they have effective means to search content. He also said consumers have shifted from being a passive player to active author and distributor in TV.
Responding to Digital Stresses
Who will survive and grow as broadcasters face digital stresses brought about by the speed of technological advances, audience fragmentation and changing viewing behavior, and the challenges of strong competition?
Mr. Herve Michel, Deputy Director, International Affairs, France Televisions, France, said the key to success is mastering programming, and developing strong brands.
Content Innovations for Richer Viewing Experience
Innovations in web documentaries and multimedia storytelling techniques are offering a more exciting and richer viewing experience to the public. They establish a new interactive relationship with the audience and may set precedence in content production made available in multiple delivery platforms.
AMS is Fun and Exciting
[img_assist|nid=1615|title=|desc=|link=none|align=left|width=100|height=67]More than 20 students from three universities in Hanoi are having fun and learning much from their voluntary work during the Asia Media Summit 2011. Some said it can be tiring, but its benefits have been fulfilling.
Showing abundant warmth and hospitality common to many Vietnamese people, these students were assigned to assist at the registration desk, secretariat room, presummit workshops and welcome desk at the airport.
New Working Practices in the Broadcast Industry
[img_assist|nid=1592|title=|desc=|link=none|align=left|width=100|height=67]The development of new digital technologies and new media have had an impact on working practices in the broadcast industry, particularly in production, journalism and documentation that necessitates critical training to manage change.
UN Secretary General Addresses AMS
Mr. Bang Ki-moon, UN Secretary General, has called on broadcasters and new media players to promote multiple languages in new media and ensure free access to the Internet and social media tools everywhere in order to bridge the digital divide.
Keeping Pace with Digital Technology Advances
Vietnamese Deputy Prime Minister Nguyen Thien Nhan says Vietnam has kept pace with global technological advances, introducing digital terrestrial TV services in 2005, one of the first countries within Asia Pacific and the world to digitize broadcasting transmission, and completing the transition process from analogue to digital by 2020.
All is Set for the Asia Media Summit Tomorrow
[img_assist|nid=1566|title=|desc=|link=none|align=left|width=100|height=67]The Asia Media Summit 2011 that opens in Hanoi tomorrow has attracted more than 300 Vietnamese participants mostly senior officials from national and local radio and television organizations as well as working local and Hanoi-based foreign journalists.
Deputy Prime Minister Nguyen Thien Nhan of Vietnam will deliver the keynote address before more than 500 delegates including invited members of the diplomatic corps who will attend the Summit’s inaugural ceremony at Melia Hotel.
Building More Colorful Training Programs in the Digital Era
[img_assist|nid=1556|title=|desc=|link=none|align=left|width=100|height=67]New technologies are pushing human resource trainers to enhance a new and positive attitude towards training and learning, and build various colorful courses that will engage the participants much more in an easy and costless way.
Ms. Natalie Labourdette, Head of the Training Department, European Broadcasting Union, said, “ We need to implement intelligent training, one that will identify the right tools including new technologies to enhance face to face training programs and similar tested capacity building initiatives for broadcasters,”