In conjunction with the Asia Media Summit 2012, AIBD and its partners will be organising the following events in Bangkok, Thailand.
In conjunction with the Asia Media Summit 2012, AIBD and its partners will be organising the following events in Bangkok, Thailand.
26 – 28 May: AIBD/ITU/ABU Workshop on Digital Broadcasting: Opportunities, Business and Challenges
Organised by ITU and AIBD, this 3-day workshop will address the factors influencing the migration from analogue to Digital technology for broadcast. Country experiences on the migration will be examined, options for technologies explained and commercial and regulatory opportunities investigated.
26 – 28 May: AIBD/CFI Workshop on TV Branding and Visual Identity
Organised by Canal France International and AIBD, this 3-day workshop aims to focus on the importance of the visual identity of a TV channel: how a strong brand image can help build brand awareness, the role of the visual identity in creating the graphic editorial line and in the structuring of the TV programmes.
27 – 28 May: AIBD/EBU/CCTV Master Class: Leading Change in the Newsroom
EBU will be collaborating with AIBD and China Central Television (CCTV) to present their Master Class, an internationally recognized primary training format, on May 27-28. The theme for this Master Class edition is “Leading Change in the Newsroom”. The topic centers on the growing need for editorial rooms to be movers and shakers rather than responders to change. Challenges facing editors today include converging content on various media platforms, incorporating social media in news stories, injecting a creative spark into the workroom, and being able to give constructive feedback to staff. In the face of all this, the modern media landscape necessitates that editors be able to lead in implementing change in their organisation.
28 May: AIBD/UNESCO/FES Workshop on Media Ethics in the Age of Social Media
The growth of online media such as internet forums, blogs & micro blogs, Wikipedia, Twitter etc. have dramatically changed the legal environment for journalists which has brought about a plethora of ethical issues, moral and social pressures in an increasingly complex media environment. The one day pre summit on “Media Ethics in the Age of Social Media” provides a unique opportunity for broadcast journalists and other media practitioners to deliberate on ethical issues confronting providers and users of social media, stimulate critical thinking to avoid harming the reputation, dignity and privacy of individuals and information which is offensive that has entered to an uncharted territory of law and ethics in the age of social media.
28 May: AIBD/MSF Workshop on Media Quality Management
Today’s media are facing major challenges in the form of dwindling credibility, manipulation and/or control by government and industry, strong economic pressures, and changed landscape due to the introduction of information and communication technologies (ICT’s). To help media to face these crucial challenges, the Media and Society Foundation, in cooperation with ISAS, has developed a quality management standard based on the ISO 9000 family, specifically for the media: ISAS BCP 9001:2010 covering the management needs of the press as well as those from broadcasters and Internet content providers. This pre-Summit workshop on May 28 will present this standard and demonstrate its effectiveness relevant to broadcaster operations.
29 – 30 May: Mediahub Market
The Mediahub Market is the first ever international B2B media market specifically designed to create a privileged link between international content providers and Asia Pacific emerging media broadcasters. Purposely organised in conjunction with the AIBD’s annual Asia Media Summit, the Mediahub Market was created to offer AMS participants & AIBD members the unique possibility to connect with audiovisual content providers from across the globe and explore new business opportunities.
The Mediahub Market will provide an ideal opportunity to meet, on a one-to-one basis, with over 50 content providers from all over the world. You will be able to view content from across all genres, and discuss your needs in terms of content. You can explain the specificities of your markets so that the exhibiting content providers can propose the formats best adapted to meet your needs.
For more info on Mediahub Market, please visit www.mediahubmarket.com, www.mediahubaccess.com or contact us at: [email protected]
AMS Events
In conjunction with the Asia Media Summit 2012, AIBD and its partners will be organising the following events in Bangkok, Thailand.
Creating Impact: Media in Today’s Society
Media’s power is enormous in today’s society. It can facilitate public debate and discussion and shape public opinion. Its influence extends to its role in development, setting an agenda it deems relevant to nation building. A media with a capacity and interest to report issues on national strategies, social justice and inclusion, social progress, environmental sustainability, and enabling regulatory environment can create wealth in society, develop people’s potential to pursue creative and productive lives, and contribute towards equity and equality for all people.
A Successful Asia Media Summit in Hanoi
[img_assist|nid=1662|title=|desc=|link=none|align=left|width=100|height=66]The Asia Media Summit has concluded in Hanoi, contributing to a growing consensus that it was no longer business as usual for broadcasters in the battle for attention that has become more intense than ever in the digital world.
In his closing remarks, AIBD Director Yang Binyuan said the Summit has helped raise awareness and understanding among broadcasters of new and innovative ideas as well as opportunities offered by technological advances and multiple delivery platforms such as the web, mobile, and social media that will expand their audience reach, address strong competition and improve their products and services as well as business returns.
High Performance Culture in the Digital World
[img_assist|nid=1665|title=|desc=|link=none|align=left|width=100|height=67]To create a high performance culture in the broadcast industry, there is a need for management to communicate regularly with the employees, recognize and reward their initiative and endeavor, develop a lifelong mindset and build an employee ownership and confidence on what they are selling for the organization.
As broadcasting is a creative industry, management must be aware of individual needs, and develop a workplace wherein people have space to think, create and share comfortably.
Mediahub Launched at the Asia Media Summit
Mediahub, a convenient and cost-efficient e-platform for content providers and users to share, buy and sell programs, was officially launched today at the Asia Media Summit 2011.
This business-oriented video sharing website is a new service AIBD members can benefit by uploading, sharing, exposing their trailers, demos or pilots to more than 140 registered high profile customers ready for content acquisition.
Responding to Digital Stresses
Who will survive and grow as broadcasters face digital stresses brought about by the speed of technological advances, audience fragmentation and changing viewing behavior, and the challenges of strong competition?
Mr. Herve Michel, Deputy Director, International Affairs, France Televisions, France, said the key to success is mastering programming, and developing strong brands.
Content Innovations for Richer Viewing Experience
Innovations in web documentaries and multimedia storytelling techniques are offering a more exciting and richer viewing experience to the public. They establish a new interactive relationship with the audience and may set precedence in content production made available in multiple delivery platforms.
AMS is Fun and Exciting
[img_assist|nid=1615|title=|desc=|link=none|align=left|width=100|height=67]More than 20 students from three universities in Hanoi are having fun and learning much from their voluntary work during the Asia Media Summit 2011. Some said it can be tiring, but its benefits have been fulfilling.
Showing abundant warmth and hospitality common to many Vietnamese people, these students were assigned to assist at the registration desk, secretariat room, presummit workshops and welcome desk at the airport.
New Working Practices in the Broadcast Industry
[img_assist|nid=1592|title=|desc=|link=none|align=left|width=100|height=67]The development of new digital technologies and new media have had an impact on working practices in the broadcast industry, particularly in production, journalism and documentation that necessitates critical training to manage change.
UN Secretary General Addresses AMS
Mr. Bang Ki-moon, UN Secretary General, has called on broadcasters and new media players to promote multiple languages in new media and ensure free access to the Internet and social media tools everywhere in order to bridge the digital divide.