Day 2 – Friday, 6th February 2015, 1100 – 1230
Session 5: Creative Content for Capacity Building and Training
This session will connect broadcast training with the demand for creative content. In particular, it will look at new ways of thinking and working in a media converged world. What are the offline and online content and approaches needed to enliven training of broadcasters, particularly in a digital world. How can we build a multi skilled broadcast professional, one who values interactivity with audiences, and takes risks to develop new ways to expand audience reach?
Day 2 – Friday, 6th February 2015, 1100 – 1230
Session 5: Creative Content for Capacity Building and Training
This session will connect broadcast training with the demand for creative content. In particular, it will look at new ways of thinking and working in a media converged world. What are the offline and online content and approaches needed to enliven training of broadcasters, particularly in a digital world. How can we build a multi skilled broadcast professional, one who values interactivity with audiences, and takes risks to develop new ways to expand audience reach?
Moderator |
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Dr. Mike McCluskey International Media & Broadcast Consultant, Australia |
Speakers |
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Mr. Turan Ali Director Radio Netherlands Training Centre (RNTC), Netherlands |
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Ms. Cosmalinda Simanjuntak Programme Planning Manager, TVRI Training Centre, Televisi Republik Indonesia, Indonesia |
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Ms. Munira Murad |
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Ms. Liu Ying Vice President of Research Training Institute, State Administration of Press, Publication, Radio, Film and Television of the People's Republic of China (SAPPRFT), China
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ICBT : Session 5: Creative Content for Capacity Building and Training
Day 2 - Friday, 6th February 2015, 1100 - 1230
Session 5: Creative Content for Capacity Building and Training
This session will connect broadcast training with the demand for creative content. In particular, it will look at new ways of thinking and working in a media converged world. What are the offline and online content and approaches needed to enliven training of broadcasters, particularly in a digital world. How can we build a multi skilled broadcast professional, one who values interactivity with audiences, and takes risks to develop new ways to expand audience reach?
ICBT : Session 4: Technological Innovations and Trends Impacting Creative Content Production
Day 2 - Friday, 6th February 2015, 0900 - 1030
Session 4: Technological Innovations and Trends Impacting Creative Content Production
This session will explore the range, and nature of technological changes, including ICT innovations influencing creative content production. It will describe some best practices of using information processing capabilities, repackaging of user-generated content and provision of easy-to-use platforms to enable audiences to exercise their creativity and innovativeness. In particular, it will look at case studies that highlight the impact of innovative trends in the ICT sector on creative content.
ICBT : Session 3: Creative Content for a Global Audience
Day 1 - Thursday, 5th February 2015, 1600 - 1730
Session 3: Creative Content for a Global Audience
This hands-on, interactive session will involve all participants in a creative content storytelling exercise. It is critical to have good storytelling dedicated to harnessing creativity, integrity, and imagination for serving local and global audiences. It will discuss critical components of a good story that attracts changing and demanding broadcast viewers provide best practices for effective storytelling across all platforms. It will seek to answer the question: Is there such a thing as a universally interesting and universally compelling story?
ICBT : Session 2: Shifting Audience Preferences and Behaviours
Day 1 - Thursday, 5th February 2015, 1400 - 1530
Session 2: Shifting Audience Preferences and Behaviours
Changing audience profiles and behaviour have had a significant impact in terms of content creation and distribution. It requires broadcasters to examine the demands of audiences to determine what content they want to consume and on what platforms they want to consume it. The reality of multi-platform simultaneous consumption (multi-tasking) means audiences are consuming and participating simultaneously. How do content creators meet these new audience demands? How can they use trends in social media to their advantage in crafting content?
ICBT : Session 1: The Future of Broadcasting Depends on Today’s Creative Content
Day 1 - Thursday, 5th February 2015, 1100 - 1230
Session 1: The Future of Broadcasting Depends on Today's Creavite Content
The session will look at the current state of creative content in the broadcast industry and outline the multidimensional aspects of creative content today. It will also identify the key players in creative content production, including new actors who are engaged in online content aggregation, distribution and branding. What are the roles of multi platform, crowd sourced, crowd funded audience interactive and collaborative forms of content? What are the essential economic, competitive, technological and social forces that are driving the evolution of creative content?
ICBT : Inaugural Session
Day 1 - Thursday, 5th February 2015, 1000 - 1030
Inaugural Session and Keynote Address
AIBD & FES: 3 fruitful decades
After more than 35 years of productive association, the collaboration between AIBD and Friedrich-Ebert-Stiftung (FES) is turning a new leaf. Even as AIBD continues to be associated with FES, the German organisation’s office in Malaysia is being closed down by year-end.
Thailand to Host GC 2015
AIBD Deputy Director Mr. Marcel Gomez paid an official visit to Chiang Mai, Thailand from 25 to 28 November 2014 for a site inspection and successful preparations for the 41st Annual Gathering / 14th AIBD General Conference & Associated Meetings, to be hosted by the Government Public Relations Department (PRD), Thailand from 18 to 20 August 2015.
Ms. Praphaisri Ketsawa, Director International Cooperation Division, led the PRD team comprising of Ms. Sirinapha Pansang and Mr. Worapon Mathurosmatanee.
AIBD/IPDC/UNESCO Regional Workshop on Capacity Building for Safety of Journalists In Central Asian Republics
The Regional Workshop on Capacity Building for Safety of Journalists In Central Asian Republics organised by AIBD and the International Programme for Development of Communication (IPDC) and the UNESCO Almaty Cluster Office for Kazakhstan, Kyrgyzstan, Tajikistan and Uzbekistan, was held in Almaty, Kazakhstan on 13-15 October 2014.
AIBD Bids Farewell to Director Yang Binyuan
Mr. Yang Binyuan announced his decision to resign from the