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Asia Media Summit 2024

19TH ASIA MEDIA SUMMIT
The Asia Media Summit (AMS) is an annual international media conference organised by AIBD as its flagship event. Every year in consultation with the members, partners and various global media gurus, a theme guides the direction and delivery of the summit. Being a unique broadcasting event in Asia-Pacific, it attracts around 500 top-ranking broadcasters, decision makers, media professionals, regulators, scholars, and stakeholders from within and outside the region. Apart from plenary sessions and pre-summit workshops, Asia Media Summit also provides a platform for intergovernmental dialogues to uplift the benchmarks of the regional media industry.

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>ICBT >ICBT: Session 3: Training Tools for New Media and Social Media: Aiming for Depth and Efficiency

ICBT: Session 3: Training Tools for New Media and Social Media: Aiming for Depth and Efficiency

Day 2 – Tuesday, 24th February, 0900 – 1030

Session 3: Training Tools for New Media and Social Media: Aiming for Depth and Efficiency

Day 2 – Tuesday, 25th February, 0900 – 1030

Session 3: Training Tools for New Media and Social Media: Aiming for Depth and Efficiency

Broadcasters are increasingly investing time and resources into a diversity of media platforms like smart phones, iPads, and social media to explore the efficacy in their training and learning. For high impact training, they need to continuously find out what is and isn’t working to achieve depth and efficiency. What are some experiences and challenges of Asia-Pacific broadcasters in tapping specific new media and social media tools? Which best practices in content training and group dynamics can be pursued? What new skills and competence, for instance, in building and engaging audiences, personal branding and brand trust, are critical to create a high-performance workplace?

Moderator

 

Dr Kwai-yeung CHEUNG

Former Head of Training, Radio Television Hong Kong (RTHK) and AIBD Consultant, Hong Kong

Speakers

 

Ms. Cosmalinda Simanjuntak

Programme Planning Manager, Televisi Republik Indonesia (TVRI) Training Centre, Indonesia

Mr. Max Villandre

Publishing Director, IGN ASIA, Malaysia

Mr. Steve Ahern

CEO International Media & Broadcasting Academy (IMBA), Australia

Dr Zhang Pukuan

Executive Director General, Research and Training Institute, State Administration of Press, Publication, Radio, Film and Television, China