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October 2015

>2015 (Page 2)

The regional workshop on ‘OTT and IBB Technologies for broadcasters’ organised by Asia-Pacific Broadcasting Union (ABU) in collaboration with Asia-Pacific Institute for Broadcasting Development (AIBD) was held in Kuala Lumpur, Malaysia from 29 September to 1 October 2015. The workshop was designed specifically for broadcast engineers / technicians / programme personnel / managerial personnel associated with new media technologies.

The regional workshop on ‘OTT and IBB Technologies for broadcasters’ organised by Asia-Pacific Broadcasting Union (ABU) in collaboration with Asia-Pacific Institute for Broadcasting Development (AIBD) was held in Kuala Lumpur, Malaysia from 29 September to 1 October 2015. The workshop was designed specifically for broadcast engineers / technicians / programme personnel / managerial personnel associated with new media technologies.

This three-day workshop was conducted by experienced broadcast personnel and experts from the industry. Mr Masaru Takechi from NHK, Japan gave a brief introduction about the OTT and IBB for broadcasters. He also highlighted the ITU WP and standardisation summary of work.

Mr Keith Potter from Digital TV labs explained about the interoperability challenges on HbbTV and shared case studies from Australia, New Zealand, UK and Poland.

          

Immersive audio experiences in OTT and HbbTV services were discussed by Mr Jerry Gui from Dolby, Singapore. He gave an example of how HbbTV works and showed how viewers can change the position of the camera while viewing an event. He also talked about Dolby audio for mobile application.

Mr Hairi from Thinking Tub Media shared his experiences on monetising content while using OTT technology.

Mr Zulkhairilishamuddin from Media Prima shared their experiences about the HbbTV. He said it was designed keeping the broadcast point of view and with additional information. He also shared the challenges and opportunity faced by their organisation. He informed that their OTT platform called tonton has more than 5 million users and 700 thousand active visitors on a daily basis. Media Prima’s HbbTV trial transmission is currently being done from KL tower.

Dr Amal from ABU summarised the session and said “content is not the only King, we need a good transport medium to bring content to the audiences”. He said mobile broadcasting is successful only in Japan and Korea. The reason for their success can be attributed to their knowledge of the audiences.  He also moderated a panel discussion on: “Is linear TV dead”. The panellists were representatives from Media Prima, NHK and Digital TV labs.  The expert from Media Prima, said that content is king and if you have a good content people will buy whatever is the platform. He said linear TV will not die, the number of viewers may go down but it will still have its audiences. They also discussed the challenge of human resources faced by broadcasters.

The workshop was attended by 63 participants from 26 organisations representing 15 countries and regions. The speakers for the workshop were from Fraunhofer IIS, NHK, Media Prima, Sony, Dolby, Thinking Tub, EMC² Isilon, TRT and Digital LabTV.

The regional workshop on ‘OTT and IBB Technologies for broadcasters’ organised by Asia-Pacific Broadcasting Union (ABU) in collaboration with Asia-Pacific Institute for Broadcasting Development (AIBD) was held in Kuala Lumpur, Malaysia from 29 September to 1 October 2015. The workshop was designed specifically for broadcast engineers / technicians / programme personnel / managerial personnel associated with new media technologies.

"Technology is now in your pocket,"said Din Hamid of RTM Malaysia, one of the participants in the Regional Workshop on Shooting Video with a Smart Phone.

Fourteen participants from five countries (Brunei, Cambodia, Indonesia, Malaysia, and Thailand)  took part in the three-day workshop, which was held in Kuala Lumpur, Malaysia. It was conducted by CEO of the International Media & Broadcasting Academy Steve Ahern, for IPPTAR and AIBD.

The14th AIBD General Conference recently approved three AIBD projects that will beef up the capability of the Institute’s workforce, improve current services to members, and expand memberships to new media industries.

The first project is a new initiative called AIBD Annual Media Research (AAMR) that will provide basic data collection and preliminary analysis subject to further deliberation from resource persons and speakers during the Summit.

It seeks collaboration with some 24 training and research institutions of member countries as well as international partners.

Mr Chang Jin, AIBD Director, says the Institute is eyeing more quality training and in-country workshops in its bid to offer better services to members and attract new members.

During the last 12 months, Director Chang Jin reported to the AIBD Executive Board that the Institute implemented 27 training activities benefitting close to 700 broadcasters from 46 countries and regions.

These activities covered various fields such as new media and social media, management, children/gender/youth, digitisation, production and training of trainers, among others.

Delegates to the 14th AIBD General Conference & Associated Meetings elected through balloting China, Indonesia, and Korea as new members of the AIBD Executive Board (EXBO). Malaysia and Thailand were re-elected to the Board.

Completing the nine-man board are incumbent members Maldives, the Philippines, Nepal and Sri Lanka.

Meeting after the voting, members of the EXBO elected Maldives as their new Chairman, while Indonesia and Sri Lanka were selected as its Vice Chairman.

Maldives was represented by Mr Ibrahim Khaleel, Managing Director of Public Service Media, who thanked members for their vote of confidence.