Optimising Social Media Use

Y.B Datuk Jailani Johari, Deputy Minister of Communications and Multimedia of Malaysia has called on broadcasters to evaluate critically the role of training in the new media environment that has impacted social change.

Y.B Datuk Jailani Johari, Deputy Minister of Communications and Multimedia of Malaysia has called on broadcasters to evaluate critically the role of training in the new media environment that has impacted social change.

Speaking at the inaugural session of the 2nd Internal Conference on Broadcast Training (ICBT) on 24 February 2014 in Kuala Lumpur, Deputy Minister Jailani said relevant and meaningful training can be useful for broadcasters in harnessing big data projects as Malaysia is pursuing to enhance insights and decision making.

“Big data can be harnessed for various uses ranging from medical diagnosis to electoral surveys. Broadcasters can play an important role in these initiatives through traditional means or social media. Training is crucial in this matter so that optimum use of analyzing big data.” he said.

Dato Adilah Shek Omar, Director of the Tun Abdul Razak Broadcasting and Information Institute (IPPTAR) welcomed the delegates and called on participants to identify measures on how established and emerging training institutions can collaborate to develop regional cooperation for social media use in terms of, among others, course materials, customized workshops, attachments and facilities.

AIBD Director Yang Binyuan said the new media landscape needs the setting up of an enabling organisational structure that calls for a new mindset and commitment across every sphere of the broadcast operation, and for a new learning setting that can increase employee’s competence, performance and productivity.

He also thanked the conference partners, namely; IPPTAR, Ministry of Communications and Multimedia Malaysia, and FES.