ICBT: Session 3: Training Tools for New Media and Social Media: Aiming for Depth and Efficiency

Day 2 – Tuesday, 24th February, 0900 – 1030

Session 3: Training Tools for New Media and Social Media: Aiming for Depth and Efficiency

Day 2 – Tuesday, 25th February, 0900 – 1030

Session 3: Training Tools for New Media and Social Media: Aiming for Depth and Efficiency

Broadcasters are increasingly investing time and resources into a diversity of media platforms like smart phones, iPads, and social media to explore the efficacy in their training and learning. For high impact training, they need to continuously find out what is and isn’t working to achieve depth and efficiency. What are some experiences and challenges of Asia-Pacific broadcasters in tapping specific new media and social media tools? Which best practices in content training and group dynamics can be pursued? What new skills and competence, for instance, in building and engaging audiences, personal branding and brand trust, are critical to create a high-performance workplace?

Moderator
	Dr Kwai-yeung CHEUNG Former Head of Training, Radio Television Hong Kong (RTHK) and AIBD Consultant, Hong Kong
Speakers
	Ms. Cosmalinda Simanjuntak Programme Planning Manager, Televisi Republik Indonesia (TVRI) Training Centre, Indonesia
	Mr. Max Villandre Publishing Director, IGN ASIA, Malaysia
	Mr. Steve Ahern CEO International Media & Broadcasting Academy (IMBA), Australia
	Dr Zhang Pukuan Executive Director General, Research and Training Institute, State Administration of Press, Publication, Radio, Film and Television, China