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Asia Media Summit 2024

19TH ASIA MEDIA SUMMIT
The Asia Media Summit (AMS) is an annual international media conference organised by AIBD as its flagship event. Every year in consultation with the members, partners and various global media gurus, a theme guides the direction and delivery of the summit. Being a unique broadcasting event in Asia-Pacific, it attracts around 500 top-ranking broadcasters, decision makers, media professionals, regulators, scholars, and stakeholders from within and outside the region. Apart from plenary sessions and pre-summit workshops, Asia Media Summit also provides a platform for intergovernmental dialogues to uplift the benchmarks of the regional media industry.

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Asia Media Summit

>Asia Media Summit (Page 34)

[img_assist|nid=1592|title=|desc=|link=none|align=left|width=100|height=67]The development of new digital technologies and new media have had an impact on working practices in the broadcast industry, particularly in production, journalism and documentation that necessitates critical training to manage change.

The development of new digital technologies and new media have had an impact on working practices in the broadcast industry, particularly in production, journalism and documentation that necessitates critical training to manage change.

“ Some jobs are disappearing while others are changing or emerging, “ Mr Mathie Gallet, Chairman and Chief Executive Officer of the French Nation Audiovisual Institute (INA), France, told participants of the pre-summit Seminar on Capacity Building and Training Strategies in the Digital Media Landscape that started on 23 May in Hanoi 2011.
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He said in the manufacturing process that has turned digital, the entire production process from filming to storage has radically changed; journalists have become multi skilled workers who can film, edit, record a voiceover and publish their report online; the audiovisual documentation has been integrated into the production workflow; switching from a medium-based approach to the total dematerialisation of video and metadata media has also been implemented.

The INA head pointed to the radical change by the transfer of digital not only in the  librarians’ tools, but also in their entire working environment.“ Data indexing plays an essential role in the retrieval of information in the workflow, “ he said.

INA has set up two master’s courses, one on audiovisual production and another in audiovisual collection management, which will respond to the demands of new jobs in the market.

Another pre-summit speaker was Mr. Eric Soulier, Director for the Mediterranean Region and Asia, Canal France International (CFI), France. 

In his presentation, he said CFI has focused on, among others, the development of new media by creating content and support for multimedia usage. He cited a project involving the creation of a web newsroom in the Mediterranean region. Eleven young journalists from eight Mediterranean countries participated in the project. It featured content  such as web documentaries,  blogs, portraits, reports, focusing on education, environment, culture, and democracy.

CFI is also involved in supporting  media growth in developing countries, improving journalism standards by training journalists and upgrading newsroom management and fostering local production by creating new formats & modernizing existing programs.

In 2010, CFI organized 25 trainings for 15 Asian TV partners in 11 countries.

[img_assist|nid=1566|title=|desc=|link=none|align=left|width=100|height=67]The Asia Media Summit 2011 that opens in Hanoi tomorrow has attracted more than 300 Vietnamese participants mostly senior officials from national and local radio and television organizations as well as working local and Hanoi-based foreign journalists.

Deputy Prime Minister Nguyen Thien Nhan of Vietnam will deliver the keynote address before more than 500 delegates including invited members of the diplomatic corps who will attend the Summit’s inaugural ceremony at Melia Hotel.

[img_assist|nid=1556|title=|desc=|link=none|align=left|width=100|height=67]New technologies are pushing human resource trainers to enhance a new and positive attitude towards training and learning, and build various colorful courses that will engage the participants much more in an easy and costless way.

Ms. Natalie Labourdette, Head of the Training Department, European Broadcasting Union, said, “ We need to implement intelligent training, one that will identify the right tools including new technologies to enhance face to face training programs and similar tested capacity building initiatives for broadcasters,”

[img_assist|nid=1552|title=|desc=|link=none|align=left|width=100|height=67]AIBD’s capacity building programs for Asia-Pacific are under review and will expect critical changes to take advantage of the digital platforms.

“ The omnipresence of media and real-time velocity with which information is now disseminated have pushed AIBD to initiate fundamental changes to its human resource development initiatives,” AIBD General Conference President Thoyyib Mohamed Waheed said in his keynote address before the pre-summit Seminar on Capacity Building and Training Strategies in the Digital Media Landscape that started today in Hanoi.

[img_assist|nid=1502|title=|desc=|link=none|align=left|width=100|height=67]The successful implementation of the digital switchover set by 2020 will require a strong leadership of government, firm decision of analogue TV switch-off date, close cooperation of regulator and market parties, clear and timely regulatory framework and an adequate information and assistance to viewers.

Mr. Kim Kikwon, ITU Project Manager on Digital Broadcast TV, gave this message today to participants of the pre-summit seminar on ‘Strengthening the Digital Broadcasting Experience” at the Melia Hotel in Hanoi. He said countries must realize and manage the complexity of the switchover process.

Dr. Eun-Ju Kim, Regional Director of the ITU Regional Office for Asia and the Pacific, says there is much to be done to engage and assist Asia Pacific in implementing the switchover from analogue to digital, which is ongoing till 2020.

“ It is important for many countries in the region to prepare and act now to develop the digital roadmap and guidelines covering policy and regulation, economic and technical issues, “ she told participants during the opening ceremony this morning of the pre-summit seminar on ‘Strengthening the Digital Broadcasting Experience” at the Melia Hotel in Hanoi.