Mr. Houlin Zhao, ITU Deputy Secretary General, says ITU will continue to work with AIBD and other partners to assist in the best possible and feasible manner in the digital migration process.
Mr. Houlin Zhao, ITU Deputy Secretary General, says ITU will continue to work with AIBD and other partners to assist in the best possible and feasible manner in the digital migration process.
He said broadcasters still face forthcoming challenges that will need to be addressed as countries implement their transitions including the issue of digital dividend.
Mr. Zhao spoke at the closing ceremony today (May 28) of the ITU-AIBD-ABU Regional Workshop on Digital Broadcasting: Opportunities, Business and Challenges in Bangkok. For his part, AIBD Director Yang Binyuan thanked ITU for its continued support and said he looked forward to more AIBD-ITU initiatives in digital broadcasting.
In his remarks, he cited some of opportunities and challenges that were discussed in the three-day workshop, among them, were an update on new telecommunication and broadcasting technologies, experiences of countries in developing their transition roadmaps and appropriate national policies and regulations.
In the digital migration work, ITU has partnered with AIBD, ABU, the Korea Communications Commission, the National Broadcasting and Telecommunications Commission of Thailand as well as the Department of Broadband, Communications and the Digital Economy of Australia.
More Challenges in Digital Migration
Mr. Houlin Zhao, ITU Deputy Secretary General, says ITU will continue to work with AIBD and other partners to assist in the best possible and feasible manner in the digital migration process.
New Media Putting Pressure on Broadcast Media’s Attractiveness
Ms. Mariyam Mizna Shareef, Maldives Minister of State for Tourism, Arts and Culture, and President of AIBD General Conference says the Internet, social media and mobile platforms are making a strong presence in Asia-Pacific, offering new ways to push out content and get connected with audiences.
Call for Action on Sustainable Development
Dr. Noeleen Heyzer, UN Under Secretary-General, proposed a five point call for action, urging media to use their skills and resources to create greater impact on sustainable development, the single most important challenge in Asia Pacific, and ensure more people benefit from development.
Building Trust for Impact
For media organizations to create impact in today’s society, they must build and strengthen public trust, and prove beyond any doubt that they have public interest in their heart.
More Recommendations for the Bangkok Declaration 2003 +10
Broadcasters and other media stakeholders in Asia Pacific presented additional recommendations for the proposed Bangkok Declaration 2003 +10 that will serve as a guide in strengthening their responses to the changing media landscape and emerging global realities.
Making a Difference in Development
Mr. Ban Ki-moon, Secretary General of the United Nations, urges broadcasters in Asia-Pacific to tell sustainable development stories in the region, including successes and setbacks that can “ serve as a model for the way forward and in offering solutions for tomorrow.”
Nurturing PSB Values
Building authority, honesty, trust, credibility, and a sense of mission are some of the values public service broadcasters need to sustain their existence and growth in the fast changing media landscape.
AMS 2012: Session 5 – Harnessing Social Media and Content Delivery
Day 2 - Tuesday, 30th May, 1100 - 1230
Session 5: Harnessing Social Media and Content Delivery
Facebook, YouTube, and blogs, among others, have empowered more citizens to create, produce and distribute content to a wider audience. Users are increasingly conversing and engaging as a consumer, creator and producer of information. What can traditional broadcasters learn from their online counterpart? How should broadcasters prioritize acquisition and operations of web-based and mobile technologies and turn them into effective platforms for interactive dialogue? How can mobile, web, iPad and social media improve media’s sustainability in the context of development?
Users Instructions in News and Commentary
Mr. Ricardo Saludo, Managing Director, Center for Strategy, Enterprise & Intelligence, Philippine recommends the posting of user instructions as one media literacy measure to educate the public about the press right at the point of watching, hearing and reading news and opinion.
Making a Difference in Settling Conflicts
Media should play a more active role in helping prevent and settle conflicts, for instance, in serving as a third party to analyze the interest of both parties, which might lead to reconciliation and resolution.