ICBT : Session 3: Creative Content for a Global Audience

Day 1 – Thursday, 5th February 2015, 1600 – 1730

Session 3: Creative Content for a Global Audience

This hands-on, interactive session will involve all participants in a creative content storytelling exercise. It is critical to have good storytelling dedicated to harnessing creativity, integrity, and imagination for serving local and global audiences. It will discuss critical components of a good story that attracts changing and demanding broadcast viewers provide best practices for effective storytelling across all platforms. It will seek to answer the question: Is there such a thing as a universally interesting and universally compelling story?

Day 1 – Thursday, 5th February 2015, 1600 – 1730

Session 3: Creative Content for a Global Audience

This hands-on, interactive session will involve all participants in a creative content storytelling exercise. It is critical to have good storytelling dedicated to harnessing creativity, integrity, and imagination for serving local and global audiences. It will discuss critical components of a good story that attracts changing and demanding broadcast viewers provide best practices for effective storytelling across all platforms. It will seek to answer the question: Is there such a thing as a universally interesting and universally compelling story?

Facilitator
	Mr. Steve Ahern Managing Director, Ahern Media & Training Pty Ltd, Australia