ICBT : Session 1: The Future of Broadcasting Depends on Today’s Creative Content
Day 1 – Thursday, 5th February 2015, 1100 – 1230
Session 1: The Future of Broadcasting Depends on Today's Creavite Content
The session will look at the current state of creative content in the broadcast industry and outline the multidimensional aspects of creative content today. It will also identify the key players in creative content production, including new actors who are engaged in online content aggregation, distribution and branding. What are the roles of multi platform, crowd sourced, crowd funded audience interactive and collaborative forms of content? What are the essential economic, competitive, technological and social forces that are driving the evolution of creative content?
Day 1 – Thursday, 5th February 2015, 1100 – 1230
Session 1: The Future of Broadcasting Depends on Today's Creavite Content
The session will look at the current state of creative content in the broadcast industry and outline the multidimensional aspects of creative content today. It will also identify the key players in creative content production, including new actors who are engaged in online content aggregation, distribution and branding. What are the roles of multi platform, crowd sourced, crowd funded audience interactive and collaborative forms of content? What are the essential economic, competitive, technological and social forces that are driving the evolution of creative content?
Moderator |
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Ms. Keiko Bang CEO & Founder, Bang Singapore Pte Ltd, Singapore |
Speakers |
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Mr. Anothai Udomslip Director of Academic Institute of Public Media Thai Public Broadcasting Service (Thai PBS), Thailand |
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Mr. Jaehon Song Executive Director, Global Marketing, Korea Broadcasting Systems (KBS), Korea |
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Mr. Zhao Wenjiang |
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Ms. Poonam Sharma Director, MediaGuru, Singapore
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