AIBD and MRTV-4 organised an In-country workshop on Children’s TV programmes from 3 – 7 October 2016, in Yangon, Myanmar funded by the Norwegian Broadcasting Corporation (NRK). With 12 participants from MRTV-4 attending, this workshop covered areas such as dramatic content in Children’s programmes, the cultural, historical and language representations.

The workshop explored the critical need to reclaim the young audience from mass produced shows and create content that is presented in their own language with their own culture. With foreign shows encroaching on the local content, the need to produce well conceptualized, innovative content is imperative.

This workshop encouraged the participants to explore different methods and employ out-of-the-box thinking to create innovative content that would attract the target audience, while using local culture and language. Secondly this workshop focused on dramaturgy, creative writing, proper casting and working with children, and improvisation. It also examined the case studies from various sources from across the globe which had successfully used these methods to for programmes.

Conducted exclusively for MRTV’s staff, the participants approached this workshop with the intention of increasing the number of children’s quality television programmes broadcasted within the country. This 5-day workshop was conducted by Mr Kalle Fürst, Consultant for NRK & Director of Fürst & Father, Film and TV Ltd., Norway.