AIBD’s New Initiatives in 2015-16

The14th AIBD General Conference recently approved three AIBD projects that will beef up the capability of the Institute’s workforce, improve current services to members, and expand memberships to new media industries.

The first project is a new initiative called AIBD Annual Media Research (AAMR) that will provide basic data collection and preliminary analysis subject to further deliberation from resource persons and speakers during the Summit.

It seeks collaboration with some 24 training and research institutions of member countries as well as international partners.

The14th AIBD General Conference recently approved three AIBD projects that will beef up the capability of the Institute’s workforce, improve current services to members, and expand memberships to new media industries.

The first project is a new initiative called AIBD Annual Media Research (AAMR) that will provide basic data collection and preliminary analysis subject to further deliberation from resource persons and speakers during the Summit.

It seeks collaboration with some 24 training and research institutions of member countries as well as international partners.

Its first topic will deal with the theme of the Asia Media Summit 2016 focused on media content issues. The output will be published before the AMS and made available to the Summit which will take place in Incheon, Korea from 24-26 May 2016.

AIBD Director, Mr Chang Jin said the organisation will work out a framework plan for this research project very soon.

The second project is the secondment programme aimed at enhancing knowledge sharing among members in a unique way.

Working professionals from member organisations will be attached to AIBD as secondees for a period of two years. They will be exposed to the working styles of multiple member countries in a multi-cultural environment.

Secondees with training expertise in radio programming, TV engineering and research projects are to be prioritised for recruitment.

Starting this year, AIBD will process and accept three secondees. They will assist programme managers in designing projects aligned with AIBD’s vision, mission and objectives. They will also help determine members’ training needs, identify resource teams for technical training as well as funding sources, and prepare cost estimates and exercise budgetary control.

During the secondment period, the secondee’s mother organisation will maintain the secondee’s regular salary while AIBD provides funds for accommodation, meals, local transportation, utility expenses, group insurance policy and an annual leave for 15 days.

From this initiative, AIBD hopes to gain added perspective from secondees.

The third project deals with the expansion of the AIBD membership amidst developments in the media landscape.

Confined to members from the broadcast industry in the past, AIBD proposed to include new media companies in its recruitment campaign. To date, AIBD has 34 full members and 66 affiliate member organisations, representing 48 countries and regions.

“Among our membership, there’s not a single new media company. Very few, if any, government organisations related to new media are represented,” Chang Jin told the AIBD General Conference during its session on 19 August 2015.

He said it’s high time that the AIBD takes new media into its agenda and welcomes organisations related to new media into our Institute, a proposal the GC approved.