Demand for Creative Content

Dato’ Jailani Johari, Honourable Deputy Minister of Communications and Multimedia Malaysia, has urged broadcasters to be open and present non traditional approaches based on best experiences of their home regions in providing training to meet the demand for creative content.

Dato’ Jailani Johari, Honourable Deputy Minister of Communications and Multimedia Malaysia, has urged broadcasters to be open and present non traditional approaches based on best experiences of their home regions in providing training to meet the demand for creative content.

Let us “address practical ideas to unlock the economic value of creative multimedia content for broadcast practitioners, besides finding new and exciting ways to engage with the audience”, Deputy Minister Jailani told participants from 19 countries who attended the 3rd International Conference on Broadcast Training in Kuala Lumpur from 5 – 6 February 2015.

During the inaugural session, Dato’ Jailani said since 2010 the Malaysian government has taken many steps to develop the country as a hub of converging multimedia platforms and creative content, offering support and funds for local talents who are keen to pursue and make a living in this industry.

“This year, the government through the Ministry of Communications and Multimedia Malaysia (MCMM) has allocated a 100 million dollar fund to support the three major sectors of the industry, namely, creative multimedia, arts & culture and cultural heritage”, he pointed out.

The Minister formally opened the conference, which is hosted by MCMM and jointly organised by the Tun Abdul Razak Broadcasting and Information Institute (IPPTAR) and AIBD. The conference theme deals with ‘Creative Content – Maximising business value and audience experience’.

For her part, Dato’ Adilah Shek Omar, Director Tun Abdul Razak Broadcasting and Information Institute (IPPTAR), Malaysia, said there is a need to expose participants to the latest trends across traditional and new platforms as creativity has been the backbone of content for broadcasters.

She said the conference will hopefully “empower trainers and practitioners with up-to-date knowledge, so that they can in turn become the dominant source of compelling content, and expose participants to the latest trends across traditional and new platforms”.

Mr. Marcel Gomez, AIBD Acting Director, emphasised that broadcasters should create an “atmosphere where creative expressions and out of the box thinking can flourish”.

“Every broadcaster knows that innovative content is the key to handle the ever-changing audience taste”, he said.