ICBT : Session 2: Shifting Audience Preferences and Behaviours
Day 1 – Thursday, 5th February 2015, 1400 – 1530
Session 2: Shifting Audience Preferences and Behaviours
Changing audience profiles and behaviour have had a significant impact in terms of content creation and distribution. It requires broadcasters to examine the demands of audiences to determine what content they want to consume and on what platforms they want to consume it. The reality of multi-platform simultaneous consumption (multi-tasking) means audiences are consuming and participating simultaneously. How do content creators meet these new audience demands? How can they use trends in social media to their advantage in crafting content?
Day 1 – Thursday, 5th February 2015, 1400 – 1530
Session 2: Shifting Audience Preferences and Behaviours
Changing audience profiles and behaviour have had a significant impact in terms of content creation and distribution. It requires broadcasters to examine the demands of audiences to determine what content they want to consume and on what platforms they want to consume it. The reality of multi-platform simultaneous consumption (multi-tasking) means audiences are consuming and participating simultaneously. How do content creators meet these new audience demands? How can they use trends in social media to their advantage in crafting content?
Moderator |
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Mr. Turan Ali Director Radio Netherlands Training Centre (RNTC), Netherlands |
Speakers |
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Ms. Keiko Bang CEO & Founder, Bang Singapore Pte Ltd, Singapore |
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Dr. Mike McCluskey International Media & Broadcast Consultant, Australia |
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Dr. Ramachandan Poonan |
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Ms. Wan Wizana Hashim Assistant Manager (TVi Channel), Radio Television Malaysia (RTM), Malaysia
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| Mr. Rahul Thappa Vice President, Data Analytics, Content Group, Astro, Malaysia
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