Ms. Mariyam Mizna Shareef, Maldives Minister of State for Tourism, Arts and Culture, and President of AIBD General Conference says the Internet, social media and mobile platforms are making a strong presence in Asia-Pacific, offering new ways to push out content and get connected with audiences.
Ms. Mariyam Mizna Shareef, Maldives Minister of State for Tourism, Arts and Culture, and President of AIBD General Conference says the Internet, social media and mobile platforms are making a strong presence in Asia-Pacific, offering new ways to push out content and get connected with audiences.
“ They are increasingly shifting leisure time activity away from the TV screen, putting pressure in the long term on the attractiveness of broadcast media to advertisers, “ she told participants at the AMS inaugural session on 29 May 2012.
She urged broadcasters to develop new rules and new approaches to take full advantage of the digital technology, produce better content and explore new sources of value creation.
The AMS is a good platform, she said, that allows broadcasters and other broadcast stakeholders “ to pause, linger, listen and process ideas, strategies and approaches to best serve our audiences and create impact in today’s society.”
In her opening remarks, Ms. Shareef pointed out that the Summit has strong advantages like diversity of participants across the globe, a pool of creative, technological and managerial talent, multidisciplinary approach to content and networking opportunities that can stimulate discussion and debate.
“ It is also a venue where broadcasters can share best practices AIBD forge and deepen partnerships,” she said.
New Media Putting Pressure on Broadcast Media’s Attractiveness
Ms. Mariyam Mizna Shareef, Maldives Minister of State for Tourism, Arts and Culture, and President of AIBD General Conference says the Internet, social media and mobile platforms are making a strong presence in Asia-Pacific, offering new ways to push out content and get connected with audiences.
Call for Action on Sustainable Development
Dr. Noeleen Heyzer, UN Under Secretary-General, proposed a five point call for action, urging media to use their skills and resources to create greater impact on sustainable development, the single most important challenge in Asia Pacific, and ensure more people benefit from development.
Building Trust for Impact
For media organizations to create impact in today’s society, they must build and strengthen public trust, and prove beyond any doubt that they have public interest in their heart.
AMS Moves Forward
Indonesia has extended its invitation to the Asia Media Summit 2013 that will be hosted in the city of Manado. The official handover ceremony was held at the AMS 2012 in Bangkok, Thailand.
More Recommendations for the Bangkok Declaration 2003 +10
Broadcasters and other media stakeholders in Asia Pacific presented additional recommendations for the proposed Bangkok Declaration 2003 +10 that will serve as a guide in strengthening their responses to the changing media landscape and emerging global realities.
Making a Difference in Development
Mr. Ban Ki-moon, Secretary General of the United Nations, urges broadcasters in Asia-Pacific to tell sustainable development stories in the region, including successes and setbacks that can “ serve as a model for the way forward and in offering solutions for tomorrow.”
Nurturing PSB Values
Building authority, honesty, trust, credibility, and a sense of mission are some of the values public service broadcasters need to sustain their existence and growth in the fast changing media landscape.
AMS 2012: Session 5 – Harnessing Social Media and Content Delivery
Day 2 - Tuesday, 30th May, 1100 - 1230
Session 5: Harnessing Social Media and Content Delivery
Facebook, YouTube, and blogs, among others, have empowered more citizens to create, produce and distribute content to a wider audience. Users are increasingly conversing and engaging as a consumer, creator and producer of information. What can traditional broadcasters learn from their online counterpart? How should broadcasters prioritize acquisition and operations of web-based and mobile technologies and turn them into effective platforms for interactive dialogue? How can mobile, web, iPad and social media improve media’s sustainability in the context of development?
Users Instructions in News and Commentary
Mr. Ricardo Saludo, Managing Director, Center for Strategy, Enterprise & Intelligence, Philippine recommends the posting of user instructions as one media literacy measure to educate the public about the press right at the point of watching, hearing and reading news and opinion.
Making a Difference in Settling Conflicts
Media should play a more active role in helping prevent and settle conflicts, for instance, in serving as a third party to analyze the interest of both parties, which might lead to reconciliation and resolution.