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Asia Media Summit 2024

19TH ASIA MEDIA SUMMIT
The Asia Media Summit (AMS) is an annual international media conference organised by AIBD as its flagship event. Every year in consultation with the members, partners and various global media gurus, a theme guides the direction and delivery of the summit. Being a unique broadcasting event in Asia-Pacific, it attracts around 500 top-ranking broadcasters, decision makers, media professionals, regulators, scholars, and stakeholders from within and outside the region. Apart from plenary sessions and pre-summit workshops, Asia Media Summit also provides a platform for intergovernmental dialogues to uplift the benchmarks of the regional media industry.

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ICBT

>ICBT (Page 3)

Know your audience more.

Max Villandre, Publishing Director, IGN ASIA, Malaysia advised broadcasters to engage with their audiences, saying they have alienated themselves from viewers and listeners, and this may result in losing them more.

Know your audience more.

Max Villandre, Publishing Director, IGN ASIA, Malaysia advised broadcasters to engage with their audiences, saying they have alienated themselves from viewers and listeners, and this may result in losing them more.

“Know your audience more will influence how you deliver your products and services effectively,” he said.

Mr. Villandre spoke at the 2nd International Conference of Broadcast Training on 25 February 2014 in Kuala Lumpur, Malaysia.

In his presentation, he shared his company’s experience for the last 15 years of involving their community in several online platforms, freely allowing them to share content and engage with each other.

“Our website is free to anybody and the community we have built makes sure that no one misuses it. And those who regularly connect and interact with us receive some incentives,” he said.

Ms. Cosmalinda Simanjuntak, Programme Planning Manager, Televisi Republik Indonesia (TVRI) Training Centre, Indonesia, also spoke at the conference and said to adapt to the new realities in the media environment, broadcasters need to imbibe a new paradigm of learning that requires going back to the classroom to work out reinventing the organisation.

She said media organisations need to ensure that top executives must have a mindset change that supports new ways of training staff and adapting to the demands of the changing consumer behavior.

To date, TVRI’s business policy needs to be more relevant to the new media environment. It does not have a social media policy which is an urgent imperative given the increasing popularity of this platform,” she said.

Day 2 - Tuesday, 25th February, 1400 - 1530

ICBT: Networking session

The session is exclusively devoted to provide opportunities for those participating for making direct contacts and interacting with those who have similar interests and issues in broadcast training to help build relations that will reap current or future benefits either individually or for collaborations for their broadcasting or training organisations.
 

Day 2 - Tuesday, 24th February, 0900 - 1030

Session 4: Effective Curriculum Models for Social Media-Based Training

Curriculum models for Internet and social media-based education and training call for appropriate learning environment, content materials and educational instruction based on learning objectives and learner needs. These must include design principles and implementation strategies that require flexibility, diversity, participation and dialogue, fieldwork, and project demonstration. Can broadcasters in Asia-Pacific adopt a one-size-fit-all curriculum model to facilitate training and learning?

Day 1 - Monday, 24th February, 1100 - 1230

Session 1: Innovations and Trends in New Media and Social Media for High Impact Training

Amidst continuous changes in the media environment, broadcasters are seeking new and leading methodologies to building human resource competencies. Conventional media training characterized by classroom style courses, passive rather than interactive approaches and single skill training may no longer be enough to deliver results. What are some cutting edge training tools and methodologies that will contribute to a more creative, productive and competitive workforce? Are online and social media methodologies better alternatives? How can these tools facilitate new ways to solve problems and generate creative and innovative ideas and solutions?