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Asia Media Summit 2024

19TH ASIA MEDIA SUMMIT
The Asia Media Summit (AMS) is an annual international media conference organised by AIBD as its flagship event. Every year in consultation with the members, partners and various global media gurus, a theme guides the direction and delivery of the summit. Being a unique broadcasting event in Asia-Pacific, it attracts around 500 top-ranking broadcasters, decision makers, media professionals, regulators, scholars, and stakeholders from within and outside the region. Apart from plenary sessions and pre-summit workshops, Asia Media Summit also provides a platform for intergovernmental dialogues to uplift the benchmarks of the regional media industry.

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ICBT

>ICBT (Page 2)

Day 2 – Friday, 6th February 2015, 0900 – 1030

Session 4: Technological Innovations and Trends Impacting Creative Content Production

This session will explore the range, and nature of technological changes, including ICT innovations influencing creative content production. It will describe some best practices of using information processing capabilities, repackaging of user-generated content and provision of easy-to-use platforms to enable audiences to exercise their creativity and innovativeness. In particular, it will look at case studies that highlight the impact of innovative trends in the ICT sector on creative content.

Day 2 – Friday, 6th February 2015, 0900 – 1030

Session 4: Technological Innovations and Trends Impacting Creative Content Production

This session will explore the range, and nature of technological changes, including ICT innovations influencing creative content production. It will describe some best practices of using information processing capabilities, repackaging of user-generated content and provision of easy-to-use platforms to enable audiences to exercise their creativity and innovativeness. In particular, it will look at case studies that highlight the impact of innovative trends in the ICT sector on creative content.

Moderator

 
Mr. Steve Ahern
Managing Director, Ahern Media & Training Pty Ltd, Australia

Speakers

 
Mr. Jeewa a/l Vengadasalam
Specialist II, Lee Kong Chian Faculty of Engineering and Science, Department of Electrical and Electronic Engineering, Universiti Tunku Abdul Rahman, Malaysia
Mr. II George
Additional Director General (Training), National Academy of Broadcasting and Multimedia (NABM), India

Mr. Kabul Budiono
Director of Programmes and Production, Radio Republik Indonesia, Indonesia

Day 2 - Friday, 6th February 2015, 0900 - 1030

Session 4: Technological Innovations and Trends Impacting Creative Content Production

This session will explore the range, and nature of technological changes, including ICT innovations influencing creative content production. It will describe some best practices of using information processing capabilities, repackaging of user-generated content and provision of easy-to-use platforms to enable audiences to exercise their creativity and innovativeness. In particular, it will look at case studies that highlight the impact of innovative trends in the ICT sector on creative content.

Day 1 - Thursday, 5th February 2015, 1600 - 1730

Session 3: Creative Content for a Global Audience

This hands-on, interactive session will involve all participants in a creative content storytelling exercise. It is critical to have good storytelling dedicated to harnessing creativity, integrity, and imagination for serving local and global audiences. It will discuss critical components of a good story that attracts changing and demanding broadcast viewers provide best practices for effective storytelling across all platforms. It will seek to answer the question: Is there such a thing as a universally interesting and universally compelling story?

Day 1 - Thursday, 5th February 2015, 1400 - 1530

Session 2: Shifting Audience Preferences and Behaviours

Changing audience profiles and behaviour have had a significant impact in terms of content creation and distribution. It requires broadcasters to examine the demands of audiences to determine what content they want to consume and on what platforms they want to consume it. The reality of multi-platform simultaneous consumption (multi-tasking) means audiences are consuming and participating simultaneously. How do content creators meet these new audience demands? How can they use trends in social media to their advantage in crafting content?

Day 1 - Thursday, 5th February 2015, 1100 - 1230

Session 1: The Future of Broadcasting Depends on Today's Creavite Content

The session will look at the current state of creative content in the broadcast industry and outline the multidimensional aspects of creative content today. It will also identify the key   players in creative content production, including new actors who are engaged in online content aggregation, distribution and branding. What are the roles of multi platform, crowd sourced, crowd funded audience interactive and collaborative forms of content? What are the essential economic, competitive, technological and social forces that are driving the evolution of creative content?

For broadcast training institutions to be attuned and responsive to the demands of new media and social media, they need to form task forces that will facilitate exchange of trainers and experts, offer a more modularized and interactive type of training curriculum relevant to broadcasters’ needs and establish a web-based management protocol or a ‘brokerage’ of sort that facilitates generation of training data and regional exchanges and collaboration.