Mr. Salah Eddine Maaoui, Director General, Arab States Broadcasting Union (ASBU), Tunisia calls on broadcasters to reject a kind of globalization, fundamentalism and extremism that threatens cultural diversity.
Mr. Salah Eddine Maaoui, Director General, Arab States Broadcasting Union (ASBU), Tunisia calls on broadcasters to reject a kind of globalization, fundamentalism and extremism that threatens cultural diversity.
He said that while broadcast organizations promote their own cultural diversity, they must also be open to other cultures of the world. He said ASBU is pursuing this approach, laying a bridge of communication with other groups and cooperating through program exchange.
Mr. Maaoui spoke during the first plenary session on “Media and Diversity: The Way Forward” of the Asia Media Summit that opened on 29 May 2013 in Manado, Indonesia.
In his presentation, he said that for public media to serve the public interest, it must reject censorship and instead help preserve and promote cultural diversity.
Mrs. Usha Bhasin, Officer on Special Duty, Doordarshan (DD), India also shared her insights in this plenary session, lamenting that India’s young population is increasingly losing their cultural roots. She said they are unfamiliar with India’s regional languages which is a serious challenge to diversity in the country.
“In a media that is growing globally what is missing is the opportunities for cultural expression. Politics and cross ownership are among the reasons for this scenario,” she said.
She called attention to the efforts of Doordarshan’s channel called DD Bharati, India’s only channel dedicated to culture. It is a 24×7 satellite channel available on DTH and cable platforms that offers programs on history and heritage, fairs and festivals, lifestyle, people, dances, music, arts and crafts, painting and sculpture, films and theater.
She said funding remains a critical problem in supporting this cultural channel. A practical approach, she said, is to partner with local and international organizations whose primary duty is to promote cultures. She also urged broadcasters in Asia Pacific to undertake program exchange programs with each other and called on AIBD to take a lead in this endeavor.
Mr. Yang Fuqing, Deputy Controller, China Central Television (CCTV) News, China, who also spoke in this session urged support for media diversity that allows media organizations in many emerging countries to provide a diversity of voices that promotes cultural diversity.
He cited efforts by CCTV, Al Jazeera and Channel News Asia towards this end and urged big media players to support small broadcasters in emerging nations that can help promote cultural diversity.
“In particular, China Central TV (CCTV) provides voices from many emerging countries like in Africa. Cultural programs is very much part of CCTV News, ” he said.
Let Cultural Diversity Flourish
Mr. Salah Eddine Maaoui, Director General, Arab States Broadcasting Union (ASBU), Tunisia calls on broadcasters to reject a kind of globalization, fundamentalism and extremism that threatens cultural diversity.
AMS 2014 in Jeddah
Dr. Riyadh Najm, President of the General Commission for Audiovisual Media, Saudi Arabia, has invited AIBD members and partners to participate in the Asia Media Summit 2014 in Jeddah, Saudi Arabia, promising a memorable and productive engagement and experience.
AMS 2013 Delivers on Broadcasting’s Future
AIBD Director Yang Binyuan says the Asia Media Summit 2013 was a success in identifying new approaches and alternatives in dealing with the changes in media consumption, the need for innovative and distinctive content or stories across all platforms, and the demands of quality journalism and good ethical behavior.
AMS 2013 – Day2: Session 5
Day 2 - Thursday, 30th May, 1600 - 1730
CEO Roundtable: Delivering More Value to Broadcasting
The impact of emerging technologies, digital and social platforms, new business approaches and changing consumer behavior plays in the success of the broadcast industry. How are the industry leaders delivering value in a multi-platform world? How are they dealing with changing consumers’ tastes and lifestyles? What new models beyond advertising are they pursuing to increase revenues? Are they leading the change to become future winners? What new paradigms of success are they pursuing to ensure survival and growth in the next 5 to 10 years?
AMS 2013 – Day2: Parallel Session 4
Day 2 - Thursday, 30th May, 1400 - 1530
Parallel Session 4: National Unity, Peace Building and Media
Binding all the people together in one common bond, no matter what their race, caste, sub-caste, region or religion has remained elusive for many nations. Several factors account for this: poverty, unequal distribution of wealth, poor basic services, stifling political systems, regional conflicts and discrimination. Can media help in enabling people live together peacefully and identify themselves as part of a single whole? What are some gaps mainstream and alternative media can address to bring about integration, unity and peace?
AMS 2013 – Day2: Parallel Session 3
Day 2 - Thursday, 30th May, 1400 - 1530
Parallel Session 3: ‘Small’ Radio and TV Stations: Serving Their Audiences Better?
Expanding an audience reach remains a demanding task for ‘small’ radio and TV stations. More daunting is the need to serve the public better particularly as radio and television become more interactive and audiences get more engaged with media. What strategies can ‘small’ radio and TV stations adopt to gain more loyalty from their audiences? How best can the public be involved not only in providing information but also in participating in program production? What are some success stories?
Opening of AMS 2013
Some 400 local and foreign delegates from more than 50 countries and regions across the globe converged for the 10th Asia Media Summit in Manado, Indonesia. The Asia Media Summit this year celebrates ten years of service to its member countries and partners in Asia-Pacific. In Manado, its theme focuses on "Delivering on Broadcasting’s Future."
AMS 2013 – Day2: Session 4
Day 2 - Wednesday, 29th May, 1100 - 1230
Session 4: TV Content: Designing New Paradigms and Approaches
New technologies and tools are being made available to design content and format that will attract audiences. With multi-platform channels do we spread out the same content to all these channels or do we offer new content in more places? What premium content do we provide audiences? Are we seeing new trends in viewers’ preferences? What are their expectations? What approaches in IT production, local post-production and other critical technologies will best contribute to designing creative programs?
AMS 2013 – Day2: Session 3
Day 2 - Wednesday, 30th May, 0900 - 1030
Session 3: Adapting to Social TV, What’s Best?
Social networks and peer-to-peer networks are enabling audiences to act in more demanding, better-informed and increasingly empowered ways. They are increasingly changing how broadcasters relate to their viewers and listeners. How can broadcasters leverage social media to offer audiences opportunities to participate in content generation and brand creation? How can they tap social media as a credible and reliable source of newsgathering and storytelling? How can we integrate the demands of traditional journalism for fact checking and fairness with the best of the new — immediacy, transparency, and involvement?
A Better Media in Times of Pandemic
Ms. Moneeza Hashmi, President of the Commonwealth Broadcasting Association, calls for a better media in times of global pandemic. She said media must enhance its information function to generate awareness in alerting and preparing citizens before disasters strike that can prevent death, injury and destruction.