Day 2 - Thursday, 30th May, 1600 - 1730

CEO Roundtable: Delivering More Value to Broadcasting

The impact of emerging technologies, digital and social platforms, new business approaches and changing consumer behavior plays in the success of the broadcast industry. How are the industry leaders delivering value in a multi-platform world? How are they dealing with changing consumers’ tastes and lifestyles? What new models beyond advertising are they pursuing to increase revenues? Are they leading the change to become future winners? What new paradigms of success are they pursuing to ensure survival and growth in the next 5 to 10 years?

Day 2 - Thursday, 30th May, 1400 - 1530

Parallel Session 4: National Unity, Peace Building and Media

Binding all the people together in one common bond, no matter what their race, caste, sub-caste, region or religion has remained elusive for many nations. Several factors account for this: poverty, unequal distribution of wealth, poor basic services, stifling political systems, regional conflicts and discrimination. Can media help in enabling people live together peacefully and identify themselves as part of a single whole? What are some gaps mainstream and alternative media can address to bring about integration, unity and peace?

Day 2 - Thursday, 30th May, 1400 - 1530

Parallel Session 3: ‘Small’ Radio and TV Stations: Serving Their Audiences Better?

Expanding an audience reach remains a demanding task for ‘small’ radio and TV stations. More daunting is the need to serve the public better particularly as radio and television become more interactive and audiences get more engaged with media. What strategies can ‘small’ radio and TV stations adopt to gain more loyalty from their audiences? How best can the public be involved not only in providing information but also in participating in program production? What are some success stories?

Some 400 local and foreign delegates from more than 50 countries and regions across the globe converged for the 10th Asia Media Summit in Manado, Indonesia. The Asia Media Summit this year celebrates ten years of service to its member countries and partners in Asia-Pacific. In Manado, its theme focuses on "Delivering on Broadcasting’s Future."

Day 2 - Wednesday, 29th May, 1100 - 1230

Session 4: TV Content: Designing New Paradigms and Approaches

New technologies and tools are being made available to design content and format that will attract audiences. With multi-platform channels do we spread out the same content to all these channels or do we offer new content in more places? What premium content do we provide audiences? Are we seeing new trends in viewers’ preferences? What are their expectations? What approaches in IT production, local post-production and other critical technologies will best contribute to designing creative programs?

Day 2 - Wednesday, 30th May, 0900 - 1030

Session 3: Adapting to Social TV, What’s Best?

Social networks and peer-to-peer networks are enabling audiences to act in more demanding, better-informed and increasingly empowered ways. They are increasingly changing how broadcasters relate to their viewers and listeners. How can broadcasters leverage social media to offer audiences opportunities to participate in content generation and brand creation? How can they tap social media as a credible and reliable source of newsgathering and storytelling? How can we integrate the demands of traditional journalism for fact checking and fairness with the best of the new — immediacy, transparency, and involvement?

James Cridland, radio futurologist and CEO of Media UK, says the future of radio will not rely on the strength of best music mix, but on human connection and shared experience. As radio continues to grow in digital platform such as DAB+, "it will offer more channels and more choices; it will become more popular and its future assured," he said.