Vietnamese Deputy Prime Minister Nguyen Thien Nhan says Vietnam has kept pace with global technological advances, introducing digital terrestrial TV services in 2005, one of the first countries within Asia Pacific and the world to digitize broadcasting transmission, and completing the transition process from analogue to digital by 2020.
Vietnamese Deputy Prime Minister Nguyen Thien Nhan says Vietnam has kept pace with global technological advances, introducing digital terrestrial TV services in 2005, one of the first countries within Asia Pacific and the world to digitize broadcasting transmission, and completing the transition process from analogue to digital by 2020.
“ We are moving forward, updating technologies, professionalizing programs, and diversifying content to meet the increasing demand of domestic and foreign audiences,” Deputy Prime Minister Nguyen Thien Nhan told over 500 participants during the inauguration ceremony of the Asia Media Summit that began today in Hanoi.
In his keynote address, Deputy Prime Minister Nguyen Thien Nhan said the government has set policies that have facilitated the development of radio and TV, with coverage reaching almost 100% of the country’s population, and Internet made available to about 87% of communes, wards and townships.
Vietnam has 67 radio and TV stations that offer nearly 200 public channels. Its pay TV network has expanded significantly, providing 50 domestic and 75 foreign channels. It has also more than 20 millions internet users, including those in schools.
For his part, Mr. Thoyyib Mohamed Waheed, Minister of State for Tourism, Arts and Culture Maldives and President of AIBD, said in the digital world it is no longer business as usual for broadcasters. He said we must go beyond seeing television as just a ‘box’ in the living or dining room.
“ It has to be a dynamic platform that incorporates new digital technology, that accommodates changing consumers’ experiences, and that allows for creative strategies to perform financially and pursue their role in development more effectively,” he said.
Mr. Janis Karklins, UNESCO Assistant Director General, stressed the need to invest in capacity building efforts for broadcasters in the digital environment not only through in-house digital media training but also through the use of open courseware.
He said UNESCO would continue to partner with organizations to improve the quality of media training and ensure wider access and accessibility to information.
As more audiences moving towards the use of new distribution platforms, he called on broadcasters to work together to serve their audiences better.
Mr. Vu Van Hien, President of Voice of Vietnam, lauded the Summit as a major communication event and urged participants to share their expertise and experience to improve broadcast industry services in the digital era.
In closing the inaugural ceremony, AIBD Director Yang Binyuan urged participants to be ore active in the Summit and thanked the government of Vietnam and Voice of Vietnam in hosting the Summit.
Keeping Pace with Digital Technology Advances
Vietnamese Deputy Prime Minister Nguyen Thien Nhan says Vietnam has kept pace with global technological advances, introducing digital terrestrial TV services in 2005, one of the first countries within Asia Pacific and the world to digitize broadcasting transmission, and completing the transition process from analogue to digital by 2020.
All is Set for the Asia Media Summit Tomorrow
[img_assist|nid=1566|title=|desc=|link=none|align=left|width=100|height=67]The Asia Media Summit 2011 that opens in Hanoi tomorrow has attracted more than 300 Vietnamese participants mostly senior officials from national and local radio and television organizations as well as working local and Hanoi-based foreign journalists.
Deputy Prime Minister Nguyen Thien Nhan of Vietnam will deliver the keynote address before more than 500 delegates including invited members of the diplomatic corps who will attend the Summit’s inaugural ceremony at Melia Hotel.
Building More Colorful Training Programs in the Digital Era
[img_assist|nid=1556|title=|desc=|link=none|align=left|width=100|height=67]New technologies are pushing human resource trainers to enhance a new and positive attitude towards training and learning, and build various colorful courses that will engage the participants much more in an easy and costless way.
Ms. Natalie Labourdette, Head of the Training Department, European Broadcasting Union, said, “ We need to implement intelligent training, one that will identify the right tools including new technologies to enhance face to face training programs and similar tested capacity building initiatives for broadcasters,”
Using Digital Platforms for Effective Training Programs
[img_assist|nid=1552|title=|desc=|link=none|align=left|width=100|height=67]AIBD’s capacity building programs for Asia-Pacific are under review and will expect critical changes to take advantage of the digital platforms.
“ The omnipresence of media and real-time velocity with which information is now disseminated have pushed AIBD to initiate fundamental changes to its human resource development initiatives,” AIBD General Conference President Thoyyib Mohamed Waheed said in his keynote address before the pre-summit Seminar on Capacity Building and Training Strategies in the Digital Media Landscape that started today in Hanoi.
Strong Government Leadership for Successful Digital Migration
[img_assist|nid=1502|title=|desc=|link=none|align=left|width=100|height=67]The successful implementation of the digital switchover set by 2020 will require a strong leadership of government, firm decision of analogue TV switch-off date, close cooperation of regulator and market parties, clear and timely regulatory framework and an adequate information and assistance to viewers.
Mr. Kim Kikwon, ITU Project Manager on Digital Broadcast TV, gave this message today to participants of the pre-summit seminar on ‘Strengthening the Digital Broadcasting Experience” at the Melia Hotel in Hanoi. He said countries must realize and manage the complexity of the switchover process.Much to be Done in Digital Migration
Dr. Eun-Ju Kim, Regional Director of the ITU Regional Office for Asia and the Pacific, says there is much to be done to engage and assist Asia Pacific in implementing the switchover from analogue to digital, which is ongoing till 2020.
“ It is important for many countries in the region to prepare and act now to develop the digital roadmap and guidelines covering policy and regulation, economic and technical issues, “ she told participants during the opening ceremony this morning of the pre-summit seminar on ‘Strengthening the Digital Broadcasting Experience” at the Melia Hotel in Hanoi.
ITU Survey on Digital Broadcasting in Asia-Pacific
A recent ITU survey on the general situation of digital broadcasting in Asia Pacific reveals that 10 of the 22 respondent countries and regions had implemented DTTB by 2010 while four others are in the process of introducing this technology by 2015.
The 10 countries include Australia, Cambodia, China, Hongkong, Japan, Korea, Malaysia, New Zealand, Singapore and Vietnam. Mongolia, India, Sri Lanka and Tonga are moving towards DTTB by 2015.
SESSION 8: Creating a High Performance Culture
Day 2 - Wednesday 25th May 2011, 1600 - 1730
As broadcasting companies reposition themselves to meet the demands of the digital world, it is imperative that they adopt a continuous learning and talent approach, one that creates and builds a high performance culture. This requires examining capacity building initiatives for employees, defining current and future requirements, and initiating interventions critical to keep up and stay ahead of change. How can these organizations best manage its talent development programmes, succession plans and people engagement initiatives to retain top performers, foster a performance driven culture and drive business results? What are some best practices to allow the industry to benchmark.